KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. They can – if optimized correctly – deliver more leads and better leads. 4 Lead Gen Form Strategies.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

markempa

DECEMBER 16, 2013

People look to me as an expert at lead generation because I wrote a book and speak about it. This is more complex than standard lead generation – we’re not trying to sell. Learn more about our experience with that here: “ Lead Generation: How using science increased teleprospecting sales handoffs 304%.”.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

markempa

FEBRUARY 26, 2012

Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). asks Doyle.

Lead Gen 120

Lead Gen Tactics Sales Qualified Leads Trade Show 120

Metadata

AUGUST 23, 2022

We analyzed actual campaign data from every experiment Metadata customers ran in 2021 to find the legit paid social media benchmarks you’ve been looking for. Check out our full 2022 Paid Social Benchmarks Report. By default, the data you can access in our Benchmark dashboard does not. Build your own LinkedIn Ad benchmarks.

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

Launch Marketing

DECEMBER 6, 2023

This comprehensive checklist covers: The components of a successful product launch Key tactics to include in the product launch Marketing elements to focus on leading up to the launch Article: B2B Marketing Webinars: How to Create a Lead Gen Webinar Webinars prove to be one of the most successful lead-generating tactics for B2B organizations.

Resources 123

Resources B2B Marketing Planning B2B 123

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use? Be the resource.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Which of the following lead generation tactics does your organization currently use? Is email a lead gen tactic?”

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

Contently

OCTOBER 20, 2021

Content Strategy Course: Lead Generation. Lead gen is content marketers’ #1 goal. In this course, you’ll learn how to create valuable lead gen content and nurture prospects until they’re sales ready. State of Finance Content 2021: Benchmarks, Trends, and Keys to Success.

Resources 210

Resources Content Marketing Lead Gen Course 210

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. Cost per lead (CPL): CPL measures the efficiency of your campaign.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Launch Marketing

NOVEMBER 15, 2023

Facebook and LinkedIn have historically fought for the top spot, while Facebook has a larger number of users the focused audience of professionals on LinkedIn has proven to be a powerful tool for B2B lead generation. However, you shouldn’t necessarily abandon a low benchmark social media channel.

Social Media 125

Social Media Social Marketing Tactics B2B Marketing 125

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. Cost per lead (CPL): CPL measures the efficiency of your campaign.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

NetLine

OCTOBER 12, 2018

To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. To achieve greater visibility, your lead generation solution should have the capability to connect to CRM, MAS or other data systems – it’s also nice when that setup doesn’t involve developers.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Engagio

JUNE 14, 2017

I think most successful organizations, especially if they have a large target market, are most successful when they balance inbound lead generation and really targeted ABM strategies. Q: How do you benchmark and measure success for ABM? Q: Is ABM a replacement for Lead Gen? If not, how do you balance the two?

Account Based Marketing 96

Account Based Marketing ABM Advertising Benchmark Ideal Customer Profiles 96

Marketing Insider Group

JULY 1, 2020

According to the B2B Benchmark Report from CMI , 72% of businesses that increase their engagement through various marketing strategies also saw similar growth in sales leads. Transition engagement into lead generation. Tracking the quality of engagement that you have on various channels and scoring every lead.

Lead Ranking 311

Lead Ranking Lead Scoring Planning Leads 311

Metadata

SEPTEMBER 28, 2023

Because ever since we released our 2023 Paid Social Benchmark Report earlier this year, I’ve sensed skepticism from marketers—the same skepticism I felt a few years ago. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Before meeting Joe, I’d lost faith in lead gen.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

SnapApp

APRIL 8, 2015

In the spirit of March Madness, over here at SnapApp we set up a bracket of the top lead generation channels for modern marketers. After three rounds of intense competition, one lead gen channel has emerged victorious: the website! So, what makes the website such an effective lead gen channel?

Lead Gen 48

Lead Gen Advertising Channels Lead Scoring Lead Ranking 48

markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Related Resources: Lead Gen Summit 2013: Sept. Content Marketing: Targeted persona strategy lists sales leads 124%.

Lead Gen 120

Lead Gen Marketing Budget Paid Search Agency Marketing Management 120

Metadata

NOVEMBER 7, 2023

Common CTAs on LinkedIn and Facebook include: Download now Learn more Sign up Request demo What we found: lead gen vs. brand awareness campaign results Before we dive into how CTAs performed on Facebook and LinkedIn pre- and post-April 2022, let’s take a step back and summarize our benchmark report’s overarching narrative.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

markempa

DECEMBER 30, 2013

In addition to connecting with customers, social media is also an outlet for generating leads. Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn. Honorable Mention : Lead Generation: Content among the most difficult tactics, but also quite effective.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

markempa

JUNE 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

ViewPoint

JULY 19, 2012

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

Unbounce

JULY 29, 2020

Broadly, landing page templates fall into one of two categories: click-through pages and lead generation pages. The page on the left is a click-through landing page, while the one on the left is a lead gen landing page. You might want a lead gen template that can share a video of what people can expect, like this one.

Landing Pages 138

Landing Pages Template Lead Gen Paid Search Agency 138

Inbox Insight

JUNE 12, 2024

Struggling to gauge your lead generation success? These KPIs reveal the actual performance and potential return on investment of your lead generation efforts. KPIs are vital tools—not just mere figures—that steer your lead generation efforts towards success. A good benchmark is around 10-15%.

Lead Ranking 52

Lead Ranking Cost per Lead Lead Generation Sales Qualified Leads 52

Content Standard

NOVEMBER 10, 2015

Data backs up this perception: Content Marketing Institute (CMI) recently came out with their B2B Content Marketing 2016 Benchmarks, Budgets and Trends—North America report, and 85 percent of respondents called out lead generation as the most important of content marketing goals. That’s a sobering realization.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Content Standard

NOVEMBER 10, 2015

Data backs up this perception: Content Marketing Institute (CMI) recently came out with their B2B Content Marketing 2016 Benchmarks, Budgets and Trends—North America report, and 85 percent of respondents called out lead generation as the most important of content marketing goals. That’s a sobering realization.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

markempa

FEBRUARY 11, 2013

Inspired by a MarketingSherpa article , she decided to outsource a lead generation company to generate leads they could close. In 90 days through teleprospecting, TERRA Staffing had 242 qualified leads, 27 appointments, and closed three deals. Sources: LeadJen – the outsourced lead generation company TERRA used.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Paid Search Agency 120

The Marketing Blender

OCTOBER 1, 2022

You’ll want to look at budgeting for direct lead generation strategies (think of platforms like Google Ads or LinkedIn Lead Gen ads). This will give you a good benchmark to start from when crafting your own budget. Getting pushback because “no one has heard of you”?

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

markempa

AUGUST 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Lake One

JULY 1, 2020

Hand-in-hand with sponsored content is lead generation. Any contacts generated through sponsored content will automatically be imported as contacts into HubSpot. This cuts out manual work and allows you to easily enroll leads in workflows or sales sequences. Related Reading : Lead Generation Guide: Basics of Lead Gen.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Salesforce Marketing Cloud

MARCH 15, 2024

What you’ll learn What is lead generation? What are the most effective lead generation strategies? How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy?

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Hubspot

MAY 25, 2015

In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work. To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process. What components are at play when a casual website visitor turns into a lead?

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

MarketJoy

JULY 13, 2018

Discover the change in purchasing decisions with reference to different personas and lead generation channels. The guests will have a detailed discussion on the change in purchasing decisions as per the different personas and various B2B lead generation channels that used to target them. Written By. Rahul Thakur.

Webinar Metrics 63

Webinar Metrics Buyer Personas Lead Gen Advertising Benchmark 63

markempa

JUNE 16, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment. Lead Generation: 39% say offline lead gen has somewhat decreased.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Single Grain

APRIL 1, 2020

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126