Vidyard

JULY 9, 2014

There are plenty of stats out there revealing just how popular video marketing is, but together with Demand Metric , we wanted to take a calculated look at the state of the video marketing industry as it relates to B2B companies in particular. What video distribution methods have proven to be the most worthwhile? Download the Report!

Advertising Benchmark 53

Advertising Benchmark Marketing Report B2B Marketing Video Marketing 53

Optinmonster

DECEMBER 28, 2023

Here are some interesting stats on email usage : 99% of email users check their inbox every day. Here are the stats. According to stats, Gmail tops the list. Social media platforms are becoming a pay-to-play landscape because they want to monetize distribution. The stats keep fluctuating from one year to another.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. Are they doing a more efficient job distributing content?”.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

KoMarketing Associates

APRIL 11, 2017

The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts. In your opinion, what is the best channel for B2B marketers to distribute their videos (e.g., As simple as it is, the stat on mobile versus desktop consumption was the most surprising to me.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Marketing Insider Group

OCTOBER 6, 2015

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. 94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%).

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Hubspot

MAY 18, 2015

HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. Here are trends and distribution of responses for four industries: consumer products, information technology, financial services, and software. Tweet This Stat ).

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Content Standard

AUGUST 26, 2016

It’s not enough to have a newsletter or a targeted approach to distribution. If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. And, more importantly, you need to storify your email strategy.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Vidyard

JULY 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Benchmarks for Length 2.4.1 Video Length Distribution 3. Video Analytics 3.6

Template 73

Template Video Marketing Work Management FAQ 73

Strategic-IC

DECEMBER 15, 2021

With over 94% of B2B marketers using LinkedIn as a content distribution channel, it’s easy to see why it’s become the ‘lingua franca’ of B2B Marketing. 1) Why 2021 is the Year of ABM: 23 Account-based Marketing Stats. 5) Uncovering how LinkedIn powers ABM. ABM is on the way up. The 2020 State of ABM Report showed 94.2%

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

Convert

MARCH 28, 2022

Understanding stat sig (as the term is fondly called) and how the metric works can ease your pain. If you can relate to the “I must hit 95% before I trust my result” experience, you’re currently being held down by one or more misconceptions about stat sig. Your stat sig can be set at any benchmark.

Statistics 52

Statistics A/B testing Sample Stats 52

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. It’s a fair question, and while interesting, it’s also misleading—views are just a vanity metric unless paired with more meaningful measurements like video engagement stats.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Here are some of the stats you should note in influencer marketing advertising: 4. billion USD expenditure projected by experts.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Full descriptions of 21 popular content types and distribution formats. Click To Tweet.

Content Marketing 100

Content Marketing Microsite Planning Paid Search Agency 100

Sales Engine

OCTOBER 2, 2015

Just look at the stats from the Content Marketing Institute’s 2015 B2B Benchmarks, Budgets, and Trends report : 70% of B2B marketers are creating more content than they did one year ago 86% of B2B companies say that they are using content marketing. Built for every buying persona, every buying stage, and on every device. How do I know?

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Content Marketing Institute

DECEMBER 12, 2018

These are just a few of the findings in CMI’s B2C Content Marketing 2019: Benchmarks, Budgets, and Trends report based on the ninth annual content marketing survey conducted in partnership with MarketingProfs earlier this year. 9 Stats That Will Make You Want to Invest in Content Marketing. 66% of U.S. research Click To Tweet.

Research 86

Research Top of Funnel Content Marketing Budget Programs 86

Outbrain

JULY 29, 2020

The newsletter process begins by understanding and defining the benchmarks and goals of the newsletter. It’s a critical component that directly affects your efforts in the marketing and distribution, and ultimately the success of a newsletter. Distribution. Sending out your email is a great start.

Newsletter 29

Newsletter ROI Generation Click Rate 29

EveryoneSocial

NOVEMBER 24, 2020

Content that is created and distributed by employees is highly effective for expanding a company’s reach and impact. I won’t spend much time here, as the UGC stats in the next section will really open your eyes up to the bright future of employees making and sharing of their own volition. User-generated content benefits.

User-Generated Content 63

User-Generated Content Paid Content Statistics Generation 63

Sprout Social

FEBRUARY 27, 2017

To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. More businesses are starting to use LinkedIn as a marketing channel and some of these stats will show why. Not bad for a year’s work, right? Social Media Advertising Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Vidyard

AUGUST 25, 2014

When video marketing was first gaining momentum, it seemed well and good to produce an asset, distribute it, and hope your audience loved (and shared) the content; but today, from a modern marketing lens, video production and distribution are only half the battle.

Marketing Report 57

Marketing Report Research Video Marketing Distribution 57

Content Marketing Institute

APRIL 23, 2018

Even if you’ve been creating and distributing content for a while, it’s never too late to implement the measurement techniques to identify what’s working, discover areas where improvements can be made, and determine where to scale back to concentrate on more impactful efforts. Deliver Value With These Distribution Essentials.

Lead Scoring 107

Lead Scoring Lead Ranking Enterprise Management Template 107

DivvyHQ

APRIL 18, 2019

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing. Distribution, Promotion & Performance Guide Posts – Review & Re-align.

Top of Funnel 72

Top of Funnel Marketing Strategy Marketing & Strategy Planning 72

Heinz Marketing

SEPTEMBER 9, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. What capabilities does the platform offer for sharing and distributing content? Lots of ways to track email stats, opens, clicks, and website visits, and then tailor your marketing to that data.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Work Management 124

Hubspot

MAY 14, 2015

To help answer these questions, HubSpot collaborated with Smart Insights to summarise data from over 700 marketers across Europe and set a benchmark on how competitive content marketing has become. Click here to download our free industry benchmark report for driving content marketing success in Europe.

Paid Search Agency 28

Paid Search Agency Content Marketing Planning Ad Frequency 28

Biznology

NOVEMBER 7, 2012

And there are all sorts of items in-between, for which several factors control how widely or narrowly distributed they can be. The fact that digital information is so easy to copy and distribute through social media does not mean that it must be delivered everywhere. It should never be used as a benchmark for success or failure.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. Distribution: Where does this video belong? Also, according to this VidYard benchmark report , 73 percent of business videos in 2018 were less than 2 minutes long. Doubt the appetite?

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

Creating content must be strategic from A to Z—from the ideation through the execution to the distribution. Here’s what you need: a will to record, a way to record, and a way to distribute. What does this mean for content marketing? Organizations and their marketers need to be all in on content in order to achieve success.

ROI 48

ROI Content Marketing Planning Thought Leadership 48

Engagio

DECEMBER 28, 2020

A jarring stat in The Experience Disconnect, 2021 B2B Marketing Report was seeing that where customers really want help from companies is in solving their problems. The top four areas to adjust included changing products or services (63%), pricing strategies, distribution channels, and customer segments.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Hubspot

SEPTEMBER 1, 2015

Industry data from HubSpot’s 2015 Demand Gen Benchmarks Report can help. HubSpot’s Publishing Benchmarks Report points out that media industry is undergoing extreme change. That’s a good thing, and here’s a stat that you should know: 54.8% One of the biggest challenges of working with a CPL model is knowing where to get started.

Cost per Lead 28

Cost per Lead Advertisements Advertising CPL 28

Content Standard

NOVEMBER 10, 2015

Data backs up this perception: Content Marketing Institute (CMI) recently came out with their B2B Content Marketing 2016 Benchmarks, Budgets and Trends—North America report, and 85 percent of respondents called out lead generation as the most important of content marketing goals. That’s a sobering realization.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Content Standard

NOVEMBER 10, 2015

Data backs up this perception: Content Marketing Institute (CMI) recently came out with their B2B Content Marketing 2016 Benchmarks, Budgets and Trends—North America report, and 85 percent of respondents called out lead generation as the most important of content marketing goals. That’s a sobering realization.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Webbiquity

JANUARY 1, 2019

The 12 Best Competitive Intelligence and Benchmarking Tools. 47 Superb Social Media Marketing Stats and Facts. So it’s no surprise posts about social media marketing stats remain popular. Here’s a smaller but fresher set of social media facts and stats , with all new research coming soon. That’s a wrap!

Work Management 211

Work Management Marketing Management Screencast Stats 211

Content Standard

SEPTEMBER 23, 2016

They’ve also generated leads at a 1,952 percent higher rate (I know this stat thanks to Skyword’s Marketo integration, which allows us to look at leads generated from specific articles). I believe that marketers are moving at light speed and won’t ever slow down their output and distribution.

Planning 40

Planning Content Marketing Work Management Marketing Management 40

Anyword

NOVEMBER 6, 2019

With the end of the year fast-approaching, now can be an uneasy time for publishers whose content distribution efforts are closely tied to their bottom lines. In fact, we argue that Q4 is a great time for content distribution, and includes some of the year’s best opportunities to grow and scale your campaigns.

Distribution 45

Distribution Webinar Metrics Long Tail Marketing Content 45

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). Gartner. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

MAY 25, 2018

2018 Demand Gen Benchmark Survey ). 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ). HubSpot, State of Inbound ). Content Marketing Institute ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74