SnapApp

JULY 28, 2015

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper?

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Dreamdata is a B2B go-to-market platform. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey.

Ideal Customer Profiles 104

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 104

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. Key differences.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. Key differences.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Sword and the Script | B2B

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. in 2023, even further below the 10% industry benchmark , and off more than 3% from its all-time high in 2020. of revenue – down from 9.1%

Paid Content 72

Paid Content CMO Paid Search Agency Spending 72

Sana Commerce

AUGUST 24, 2023

For B2B businesses that sell online, e-commerce returns management is a crucial component of the customer experience. According to the latest B2B Buyer Report , which collates results from over 1000 B2B buyers across industries, a third of all orders placed online include order errors.

Optimization 98

Optimization Customer Satisfaction B2B Terms and Conditions 98

KoMarketing Associates

OCTOBER 22, 2018

Twenty percent cited thought leadership, while 12 percent named ebooks and white papers. B2B Marketers and Their Dedication Toward Content Marketing. Previous research shows that the most successful B2B marketers, in particular, are extremely dedicated to content marketing as a way to reach out to their target audience.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

KoMarketing Associates

FEBRUARY 20, 2018

Tailoring B2B online marketing programs to meet and exceed client expectations is at the core of what we do at KoMarketing, but accomplishing this requires internal legwork and alignment with our clients. Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Email Newsletters. Tutorial Library.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

FunnelEnvy

DECEMBER 26, 2022

In today’s B2B tech and software world, many buyers are from the millennial age range – born between the mid-1980s and early 1990s. Forrester’s 2021 B2B Buying Survey reported that the number of self-directed sales interactions in a typical transaction has now surpassed the number of human interactions. Click To Tweet.

Top of Funnel 76

Top of Funnel Marketing Automation Services Optimization Generation 76

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. In other words, this B2B marketing VP could consider tweaking their other tactics in an effort to benefit SEO. Email marketing can be incredibly valuable tactic for B2B marketers.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. ABA Benchmarking Programs. Do you have a clear understanding of who your target audience is and what they want?

Work Management 102

Work Management Marketing Management Research Organization 102

KoMarketing Associates

AUGUST 26, 2014

While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. Competitive Benchmarking. Organic search engine traffic. Percentage of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. appeared first on B2B Marketing Insider. Being Top-Heavy.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

Launch Marketing

JUNE 9, 2021

Your B2B website is one of, if not the most, important aspect of your company. Benchmark Your Website Metrics. Benchmarking these data points will help you compare progress after your website redesign is complete and can give insight into new elements are performing. Set New Goals. Update Your Content Strategy.

Marketing Websites 74

Marketing Websites CMS Development Lead Scoring Lead Ranking 74

The Lead Agency

SEPTEMBER 13, 2020

While these tactics are often used in the B2C landscape, B2B marketers should take note. B2B marketing is evolving, and businesses need to adapt and update their strategy as consumer expectations change, or risk falling behind. But, how can B2B businesses provide an enhanced experience for users with interactive content marketing?

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Content4Demand

NOVEMBER 19, 2019

As part of my quest to find new ways to support our clients’ content marketing goals and strategies for 2020, I dove into the newly published B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America from Content Marketing World (CMI) and spotted some notable takeaways. This will be exciting to watch in 2020.

B2B Marketing 47

B2B Marketing Budget Programs Top of Funnel Planning 47

NetLine

DECEMBER 20, 2022

To underline just how popular eBooks are amongst B2B audiences: Guides, Cheat Sheets, Tips & Tricks Guides, White Papers, Research Reports, Kits, Webinars, and Checklists combined still represent a smaller number of registrations than eBooks. They simply pale in comparison to eBooks, Guides, Cheat Sheets, and White Papers.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Marketing Interactions

APRIL 21, 2017

For context, this is a B2B SaaS product. He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. Provide more benchmarking data. Provide more benchmarking data. Provide more benchmarking data. Curb the sales messaging.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Sales Engine

OCTOBER 2, 2015

But what about the B2B marketer? Just look at the stats from the Content Marketing Institute’s 2015 B2B Benchmarks, Budgets, and Trends report : 70% of B2B marketers are creating more content than they did one year ago 86% of B2B companies say that they are using content marketing. When does their quota start?

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

The Mx Group

SEPTEMBER 11, 2018

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. The B2B space is embracing content marketing — so B2B buyers expect it. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers. CMI and MarketingProfs ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

nDash

MAY 26, 2022

With trends changing rapidly in the digital space, identifying technologies B2B marketers should use for managing their content marketing is challenging. In this guide, you’ll learn the importance of B2B marketing tools and technologies B2B marketers should use today. Why are B2B Marketing Tools Important?

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. LinkedIn (87% vs. 83%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

ViewPoint

MARCH 1, 2016

In fact, we believe just the opposite: 70% of B2B technology solution buyers want to engage with sales reps before they identify their short list. Read this white paper to learn more. Lastly, is the extent to which most B2B considered sales situations depend on proactive efforts to hit their number.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

KoMarketing Associates

MARCH 9, 2015

But think about this alternative anxiety instead: according to the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs, the top two challenges, by over half of respondents, was in producing engaging and producing it consistently. You Aren’t a Good Writer or Editor. You Can’t do it Regularly.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. By focusing on specific accounts, these companies are able to optimize their marketing resources and achieve better alignment with sales teams.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Sana Commerce

APRIL 13, 2022

In particular, the B2B e-commerce space is flourishing, and Forbes states that trend will continue with projected B2B online sales of 1.8 More buyers and sellers prefer digital self-serve and remote human engagement over face-to-face interactions, and that holds true in both B2C and B2B. trillion U.S. dollars in 2023.

Ad Building 52

Ad Building B2B Work Management Marketing & Strategy 52

B2B Marketing Analytics

AUGUST 2, 2020

Latest (July 2020) DemandGen benchmark research around marketing measurement has once again highlighted that marketing analytics continues to be the top priority for B2B marketing organizations. The post Top 2 Marketing Analytics Priorities for B2B Marketing Teams appeared first on marqeu.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Exo B2B

AUGUST 11, 2021

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? There are still, as we will see, small differences between B2B and B2C. There is this “white paper” from IDC but it dates back to February 2014: On the other hand, there are many, more recent studies, which survey marketers.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. What factors are you considering in your marcom plans for 2013?

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. What factors are you considering in your marcom plans for 2012?

Planning 120

Planning Best Practices Content Paper 120

Sana Commerce

APRIL 13, 2022

In particular, the B2B e-commerce space is flourishing, and Forbes states that trend will continue with projected B2B online sales of 1.8 This holds true in both B2C and B2B. This means that some important foundational work for establishing a solid B2B e-commerce strategy may have been overlooked during the process.

Ad Building 52

Ad Building Work Management B2B Marketing & Strategy 52

Contently

DECEMBER 3, 2019

The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. I’d bet that’s true for 99 percent of B2B companies. But how do you actually decide when content should be gated and when it shouldn’t? James, San Francisco. I’m like Season 8 of Scrubs !

Top of Funnel 175

Top of Funnel Content Webinar Metrics Landing Pages 175

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Marketing Craftmanship

JUNE 11, 2015

White Paper…check. To wean our B2B clients off their shoe fetish, we apply a “Marketing Diagnostic” planning tool, consisting of 10 simple questions. What specific business goals / benchmarks are we seeking to accomplish? LinkedIn and Twitter Accounts…check / check. Client Newsletter…check. Trade Show…check. Blog…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

B2B Marketing Directions

DECEMBER 6, 2020

In the 2020 Marketing Measurement and Attribution Benchmark Survey by Demand Gen Report, 54% of surveyed marketers said their ability to measure marketing performance and impact needs improvement or is poor/inadequate. Given the importance of this topic, I'll be devoting three posts to the issues described in the Google white paper.

Google 93

Google Paper Validation Correlation 93

ANNUITAS

APRIL 9, 2015

A big challenge we often see in enterprise B2B demand generation programs is the tendency to rely on lead volume as a benchmark for success. The foundation of any B2B demand generation program is educational content. Blog B2B Marketing benchmark Buyer''s Journey content marketing conversion rates Demand Generation'

Conversion Rate 100

Conversion Rate Conversion Lead Ranking Demand Generation 100