Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. They’re producing more video content than ever before and using it across a broader range of marketing programs and channels.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Atomic Reach

APRIL 3, 2023

Before RAD AI revolutionized the industry, decisions in influencer marketing were based on intuitive guesswork rather than objective data. In contrast to other paid advertising media, influencer marketing has suffered from a lack of standardized key performance indicators, data collection guidelines, and analytics tools.

Creativity 59

Creativity Advertising Agencies API Class 59

KoMarketing Associates

AUGUST 26, 2014

While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. Competitive Benchmarking. The most fundamental of all search engine optimization performance metrics.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 22, 2021

With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Heinz Marketing

MARCH 4, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Welcome to the first installment of The B2B Marketer’s Quick Start Guide. We’ve seen video continue to grow so if you don’t have it in your marketing mix, it’s time to check it out! Without further ado….

Paid Content 133

Paid Content Social Media Media B2B 133

ViewPoint

MAY 20, 2016

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

Mass Analytics

SEPTEMBER 1, 2022

An analytics team is a starting point but not enough. Choose the right partner. a. An analytics team is a starting point but not enough. Some companies have their own analytics team to whom they would prefer to assign their MMM projects. How best to in-house MMM: 9. Go step by step.

Advertising Agencies 52

Advertising Agencies Transparency Paid Search Agency Analytics 52

Martech

AUGUST 14, 2023

Marketers with a clear area of expertise are nearly three times more likely to experience significant annual revenue boosts compared to those who haven’t specialized their offerings. This finding, from Mailchimp & Co’s 2023 Benchmark Report, underscores the tangible benefits of specialization in the marketing realm.

Marketing & Strategy 92

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 92

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well. You write a script, and it automates it.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. These points of differentiation are likely to become the major shifts in the online marketing mix over the next 5 years. So, what are the top performing websites doing differently now?

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed? billion in 2024.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

markempa

DECEMBER 30, 2013

B2B Marketing: 3 reasons for adopting video content into your marketing mix. Coming in second place at 141 tweets, John Tackett, Manager of Editorial Content, MECLABS, discussed three reasons B2B marketers should adopt video content into their content marketing strategies. Behavioral analytics and lead scoring.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Valasys

OCTOBER 31, 2019

The optimal use of B2B marketing channels for building B2B marketing campaigns & successfully executing them, requires proper planning & all the minute elements in place. The blog posts articulates the following 10 tips for building marketing campaigns aligned with the core bottom-lines of the marketers: 1.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

KoMarketing Associates

DECEMBER 9, 2013

The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed? billion in 2024.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Marketing Insider Group

APRIL 28, 2011

You accepted a while back that social media needs to be an important part of the marketing mix. And with 93 posts, almost 500 comments, nearly 30,000 visitors and just over 47,000 page views later and I am convinced that blogging is one of the simplest and most effective forms of marketing. Analyze what works.

Tips 100

Tips Blogger Business Digg 100

Oktopost

MAY 6, 2019

It used to be the case that “marketing” was essentially a black box that you’d pour money into, hoping to see a sales increase at the other end. Marketing executives have become practically obsessed with tracking every dollar spent on ad campaigns, sponsorship, blogging, video content, social media, influencers, and other data points.

Lead Ranking 117

Lead Ranking Marketing Mix Paid Search Agency Allocation 117

Convince & Convert

JUNE 19, 2012

Some others have figured out how to manipulate Google Analytics in a way that helps determine assisted conversion value, providing an ‘apples to apples’ benchmark against other, more traditional digital marketing activities. Everyone Needs to Be Liked.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

Sprout Social

MARCH 10, 2017

Social communities need to be viewed holistically and agencies should set and clearly communicate realistic benchmarks that client can expect from each efforts with a social strategy. Being part of the digital marketing mix, there’s a bigger microscope on social and the track-ability of social. SproutChat [link]. SproutChat.

Webinar Metrics 50

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 50

Sprout Social

JULY 1, 2016

Work with your team to extensively research the industry and establish a set of goals that you can benchmark against. Study your analytics, and remember customers first. The first step for scaling a marketing strategy and expanding internationally is understanding that country’s marketplace and consumer. rdJG7J4SQ4.

Paid Search Agency 45

Paid Search Agency Planning Companies Multi-Channel 45

Customer Experience Matrix

OCTOBER 2, 2007

My students had a variety of goals, but the two major ones they mentioned were the toughest issues in marketing: how to allocate resources across different channels and how to measure the impact of marketing on brand value. Of course, this is a political rather than analytical approach, but politics are important.

Allocation 120

Allocation Multi-Channel Lead Ranking ROI 120

Hinge Marketing

JUNE 11, 2024

We hope you find this information useful as you consider your own marketing program. Think of this data as a set of benchmarks against which you can compare your approach to marketing. The chart below presents these firms’ top current marketing objectives. Today, we’d like to share some key takeaways from that research.

Software 98

Software Studies Advertising Agencies Peer-to-peer 98

Moz

MAY 17, 2020

These are the typical estimations coming from CTR benchmark studies. When you rank at the top of Google for the keywords and user intentions which support your business strategy, it is due to teamwork across your marketing department. It will enable your organization to integrate SEO as part of the marketing mix.

Case Studies 73

Case Studies Case Study Studies SEO 73

Adobe Experience Cloud Blog

AUGUST 5, 2011

Marketing Operations is a great home for such talent. Analytics should not become anal -ytics. Marketing Operations keeps the focus on stats that matter. Marketing Operations owns the plan to minimize the risk. Smart marketing portfolio. Your marketing mix will be cut it if you can’t tie it to results.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Marketing Insider Group

JANUARY 26, 2021

Step 1: Analyze and Benchmark Past Marketing Results. Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Content marketing.

Marketing Budget Creation 323

Marketing Budget Creation Marketing Budget Planning Budget Programs 323

Hubspot

FEBRUARY 15, 2012

Yes, it is still far less expensive than many other forms of marketing, but what is a marketer to do? The only online platforms that you can ensure will remain free in your marketing mix are the ones you own and control yourself. Make Analytics Actionable - Looking at visits isn't enough. Take control.

Social Media 28

Social Media Social Marketing Top of Funnel Marketing & Strategy 28

KoMarketing Associates

MAY 1, 2018

Almost 38 percent of marketers surveyed in a separate report from NetBase indicated that even though social analytics have made campaigns more successful, they are still unclear on how to measure social media ROI. Every B2B marketing initiative, including social media, must demonstrate the ability to generate high quality leads.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

Heinz Marketing

MAY 1, 2024

Whereas, multi-touch models help companies understand more complex customer journeys, optimize marketing mix and budget allocation, and enhance personalization and customer experiences. Each model has its own advantages and disadvantages, here are a few for both methodologies.

Marketing Attribution 105

Marketing Attribution Multi-Touch Attribution Cost per Acquisition Allocation 105

Heinz Marketing

NOVEMBER 26, 2019

The 2019 Video in Business Benchmark Report shows that companies are experimenting with different levels of video production. In the study, we found the importance of having video in the sales and marketing mix has increased over the past two years, even for those who don’t have a formal video strategy in place. It shouldn’t.

Top of Funnel 88

Top of Funnel Video Marketing B2B Marketing Marketing Budget 88

Hinge Marketing

AUGUST 6, 2019

Understanding webinar analytics and how to calculate ROI. What trends should B2B marketers be aware of? According to On24’s 2019 Webinar Benchmark Report , 76% of marketers studied say webinars allow them to drive more leads and 75% agree that webinars help them to extend their brand reach. What topics you should present.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Vidyard

NOVEMBER 7, 2019

In the study, we found the importance of having video in the sales and marketing mix has increased over the past two years, even for those who don’t have a formal video strategy in place. Using video in sales conversations has increased by 93% year-over-year, according to our annual benchmark findings. It shouldn’t.

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Vidyard

NOVEMBER 7, 2019

The 2019 Video in Business Benchmark Report shows that companies are experimenting with different levels of video production. In the study, we found the importance of having video in the sales and marketing mix has increased over the past two years, even for those who don’t have a formal video strategy in place. It shouldn’t.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70

KoMarketing Associates

JANUARY 3, 2019

This post from Joe Vivolo details how B2B marketers can get the most out of Google Display Network advertising. Measuring the success of a B2B social media strategy requires a combination of performance benchmarks, from lead generation all the way down to productivity metrics, which help assess campaign effectiveness.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122