Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

ClearVoice

OCTOBER 26, 2020

Well, that was the goal… For any professional who has worked inside an agency, he or she has likely witnessed a similar power struggle between the art director and copywriters. In the last several years, this two-way relationship has expanded into a “triumvirate,” which now includes a marketing technologist.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Ad Agencies Creativity 59

Sharpspring

MARCH 21, 2022

As agencies, sometimes the work we’re best at for clients is the work we’re worst at doing for ourselves. When it comes to winning new clients, agencies often forget the importance of marketing ourselves. The quest for agencies to get new clients is a constant one. Improve Your Inbound Marketing.

Advertising Agencies 81

Advertising Agencies Paid Search Agency Ad Agencies Webinar Metrics 81

Anyword

APRIL 12, 2022

Copywriters don’t just write interesting stuff – they often lead interesting lives as well. From unique personal experiences to working with leading corporations, these five elite copy creators have translated their adventures and challenges into some of the most effective marketing texts ever written. The good news for the rest of us?

Copywriting 90

Copywriting Advertising Agencies Marketing AI Advertorials 90

Navigate the Channel

MAY 25, 2022

ER Marketing is excited to announce the hiring of Kerry Benson as the agency’s new sr. copywriter. Benson joins the agency from UMKC where she was the Associate Director of the Center for Excellence in Developmental Disabilities. Having Kerry join the agency is a tremendous opportunity for our clients as well as our team.

Copywriting 65

Copywriting Advertising Agencies Paid Search Agency Press 65

Outgrow

JANUARY 21, 2021

Top 15 Content Marketing Agencies in New Zealand. Did you know that 70% of people would love to know about a company from an article or blog post rather than traditional advertising? Hence, we bring to you the best content marketing agencies in New Zealand. WOODS Agency. Plato Creative.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

Copywriting 121

Copywriting Social Media Practices Marketing AI 121

Tomorrow People

FEBRUARY 6, 2018

Working with a content marketing agency isn’t all skinny jeans, free coffee and frolics. Writing a content marketing brief can bring out the villain in all of us. In our last blog, we looked at how clients can click with agencies during the kick-off phase. They get superhuman results out of their content agency.

Paid Search Agency 149

Paid Search Agency Advertising Agencies Ad Agencies Top of Funnel 149

nDash

DECEMBER 6, 2021

She is also founding partner of WWM, an elite content marketing and strategic communications firm. I love the opportunity it provides to work in a wide array of markets with different clients every day. Perfectionism and expertise in often little-understood market sectors (like ag, finance, construction, and even freight rail).

Copywriting 52

Copywriting Consulting Creativity Paid Search Agency 52

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

Marketing AI 114

Marketing AI Paid Search Agency Work Management Marketing Management 114

ClearVoice

SEPTEMBER 15, 2023

The Impact of Marketing Copywriters You might think that snagging a copywriter for your business is as easy as finding one whose rates match your budget. Your perfect copywriter must create compelling content that can turn your target audience into paying customers. Not so fast. Thankfully, we have you covered.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

ClearVoice

AUGUST 14, 2023

Launched by John Deere in 1895, The Furrow, also known as the “Journal for the American Farmer,” is one of the earliest examples of content marketing. The Furrow is still going strong, and so is content marketing. When done right, content marketing can help companies achieve several business goals. But there’s a problem.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. Many businesses make friends with content agencies.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

SmartBug Media

MARCH 25, 2022

Last year, I found myself ready to pivot from several years as a freelance writer to a full-time copywriter role at a marketing agency. Come along for the (bumpy chiva) ride as I show you the path I took to make working for a remote agency work for me, and how you can do the same. That’s when I landed a job with SmartBug.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies SME 98

Scoop.it

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. Marketers, SEO writers, advertisers, executives, managers — all take part too.

Copywriting 85

Copywriting Top of Funnel Conversion Work Management 85

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Please keep my bias and your own limitations in mind as you read the following marketing channels.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

BOP Design

MAY 7, 2019

Working with an agency on managing and executing your firm’s B2B marketing strategy can deliver a lot of time savings and overall value. That may seem weighted coming from a B2B marketing agency , but it’s true. Working with an agency allows you to access experienced copywriters for every type of medium.

Advertising Agencies 53

Advertising Agencies Marketing Agencies 2 Paid Search Agency Ad Agencies 53

Valasys

JUNE 27, 2023

The launch was accompanied by a captivating advertising campaign led by Ryan Reynolds’s Maximum Effort, showcasing these products. These findings depict an industry facing mounting pressure, as outlined in LinkedIn’s first-ever B2B Marketing Benchmark study released on the same day.

Marketing AI 52

Marketing AI Budget Programs Advertising Agencies Linkedin 52

Bannerflow

APRIL 7, 2020

Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG. So we asked for a hard drive from the agency that makes our larger film productions.

Display 92

Display Advertising Agencies Advertisements Advertising 92

Valasys

OCTOBER 20, 2020

To stand out in traffic and grab the attention of prospective customers, companies tend to hire a B2B marketing agency. The B2B marketing agency assists companies (usually B2C companies) to take a key business decision in order to promote their brands and products. How does a B2B agency function?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Work Management 52

accelerate agency

JANUARY 16, 2022

It’s also a lot harder to get creative with jargon like CRM and ERP (if you don’t know what they mean, don’t worry, that’s kind of the point). SaaS website copywriting needs to bring out features not typical to most product descriptions. Content marketing for SaaS needs to be tailored and specific. What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

accelerate agency

JANUARY 16, 2022

It’s also a lot harder to get creative with jargon like CRM and ERP (if you don’t know what they mean, don’t worry, that’s kind of the point). SaaS website copywriting needs to bring out features not typical to most product descriptions. Content marketing for SaaS needs to be tailored and specific. What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Copywriting demands creativity, inspiration, and hard work — and it can be difficult to find all three, day-in and day-out. 10 Copywriting Templates to Use in Marketing.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). We are here to educate the partners on best practices and what goes into social media management and strategy,” Dan said. It’s so much more than posting.

Resources 98

Resources Enterprise Management Work Management Marketing Management 98

Onalytica B2B

SEPTEMBER 18, 2017

Doug Kessler – Creative Director, Co-Founder, Velocity Partners Ltd. Key Topics: Content Marketing, B2B Marketing, Tech Marketing, Copywriting, Creative, Agencies. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? Content can move markets. Location: London and NYC.

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Integrated B2B

JULY 28, 2020

When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! It also helps to know that in the marketing world, copy is another word for content.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Integrated B2B

NOVEMBER 11, 2019

The purpose of the BBN Academy is to get to know other agency members, learn about BBN’s tools and resources, and apply those learnings. Each team was then asked to develop and present a creative Big Long Idea with both content and contact strategies, as well as suggestions to measure the success of their campaign. Peer recognition.

Creativity 70

Creativity Advertising Agencies Peer-to-peer Paid Search Agency 70

The Point

JUNE 17, 2016

In the days of Mad Men, advertising clients wouldn’t dream of writing their own copy. Advertising was about big ideas, big concepts, and crafting that story was left to the professionals. With rare exceptions, “big idea” marketing is regarded as a quaint anachronism, especially in the B2B world. Who has the time, anyway?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Copywriting 100

Martech

SEPTEMBER 27, 2023

He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever. So it’s like back in the day when I was a copywriter, I remember struggling sometimes to communicate my idea with my creative director.

Marketing AI 110

Marketing AI Copywriting Paid Search Agency Advertising Agencies 110

Sprout Social

DECEMBER 6, 2018

Marketing and advertising have changed over the past decade or so. Television ads are muted; internet users can block advertising. And anyone who is willing to consider reading, watching, or listening to an online advertisement demands to be captured by a compelling and engaging ad or marketing campaign.

Copywriting 89

Copywriting Paid Search Agency Facebook Ads 89

Martech

FEBRUARY 8, 2023

I imagine that most marketers have been feeling the same since that fateful day when OpenAI released ChatGPT and we went from imagining what AI could do to seeing what it will do, to and for our profession. I don’t think it will replace us marketers, strategists, planners or creatives in the immediate future.

Marketing AI 98

Marketing AI Advertising Agencies Ethics Copywriting 98

Bannerflow

AUGUST 19, 2020

We spoke to Marketing Technology Manager, at Elkjøp Nordic, Thomas Sourour, about spearheading the company’s move to an in-house marketing strategy. Headquartered in Oslo, Norway, specific marketing functions are performed both centrally and regionally – making it a complex operation. Making in-house a success across countries.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Planning Work Management 98

Marketing Insider Group

OCTOBER 14, 2019

Over that timeframe, they’re expected to boost their agency services spend by 2.4%. Under pressure to prove ROI at every turn, CMOs are sacrificing creativity for a more trackable but potentially less effective strategy. . In turn, they don’t divert spend from creative efforts. Tell a consistent story.

Brand Identity 167

Brand Identity Branding Advertising Agencies Paid Search Agency 167

Direct Response Coach

SEPTEMBER 9, 2014

When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. They were already creating print advertising. appeared first on McCarthy and King Marketing.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Copywriting 100