Martech Advisor

APRIL 6, 2020

E-commerce marketing jobs are in high demand as the e-commerce space continues to grow and expand. Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. The role of an e-commerce marketer is getting increasingly pivotal as the e-commerce space continues to get crowded.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Valasys

OCTOBER 20, 2020

To stand out in traffic and grab the attention of prospective customers, companies tend to hire a B2B marketing agency. The B2B marketing agency assists companies (usually B2C companies) to take a key business decision in order to promote their brands and products. How does a B2B agency function?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Work Management 52

ClearVoice

JULY 9, 2020

As an agency owner, I observe clients and brand leaders who are familiar with the personal side of social media, which creates a viewpoint on how the business side of social operates. Social creative designer. Social copywriter. Meet the social creative designer. Meet the social copywriter. Social media analyst.

Social Media 110

Social Media Media Cost per Acquisition Paid Social Agency 110

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. As a performance marketing agency, we have this unique opportunity to look across hundreds and thousands of Google ads accounts. ’ Even Google Analytics data falls flat here.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. As a performance marketing agency, we have this unique opportunity to look across hundreds and thousands of Google ads accounts. ’ Even Google Analytics data falls flat here.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Outgrow

NOVEMBER 1, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Brendan Hufford for our monthly podcast – ‘ Marketer of the Month ’! Why traditional B2B marketing attribution is broken and what you can do about it. About our guest: Brendan Hufford is the Founder of Growth Sprints and Growth Marketer at ActiveCampaign.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. She has vast experiences to share, from in-house to agency.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hubspot

MARCH 21, 2018

Build an lead funnel for your product. But it’s also arguably the most important stage of the inbound funnel. Consistently educating them and helping them solve their problems will build their trust, making it more likely they’ll move to the middle of your funnel when they’re ready. Market your freelance writing skills.

Paid Content 99

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 99

Bluetext

JANUARY 17, 2023

Our digital marketing, website & UX design, and messaging strategist thought we’d tag along with this trend and create our list of things we’re excited to see grow in 2023, and not afraid to leave behind in 2022. Tedious Copywriting . Fading OUT > Trending IN . AI Assistance. Short Form Videos . One Size Fits All.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Top of Funnel Privacy 26

BOP Design

DECEMBER 10, 2019

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. Your broad goal for marketing may simply be to increase revenue or build brand awareness. Measurable.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

Oktopost

APRIL 10, 2024

To make the most of LinkedIn, it’s smart to learn from the leading LinkedIn marketing agencies. However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy. What does a LinkedIn marketing agency do?

Paid Search Agency 62

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 62

Convert

JANUARY 19, 2022

These brands sit at the top of their categories, enjoying greater market share and sales. But the other factor in your control—the creative and copy—can multiply your advertising ROI by 12x. That can only mean one thing—a leaky funnel that may be costing you hundreds of thousands of dollars.

Product 52

Product Optimization Tips Paid Search Agency 52

Convince & Convert

AUGUST 5, 2016

Here today is strategist Mary Nice, and she’s brought a treasure trove of Facebook advertising advice with her. She’ll share the most common mistakes she sees brands make when it comes to their Facebook strategy, as well as solutions you can put into action on your next advertising campaign. Kate: Hey, everyone. Mary: Sure.

Facebook 103

Facebook Paid Search Agency Ads Advertising Funnels 103

Bannerflow

FEBRUARY 26, 2020

It’s an ad tech term that has grown rapidly within digital advertising circles but what exactly is a creative management platform, or CMP? And why does every marketing team need one? Driving engagement through creativity. Personalising at scale, via dynamic creative optimisation (DCO). Can your agency do that?

Work Management 98

Work Management Creativity Marketing Management Advertising Agencies 98

QuanticMind

JULY 11, 2017

Why do 97% of marketing influencers believe the future of digital marketing will involve human marketers working with machine learning-powered automation? Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. Where is digital headed? Selected responses to the survey are below.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A Why Use Account-Based Marketing? ABM Replaces All Other Marketing Activities. Hi there, Vladimir Blagojevic here. Myths like: 1.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Kevin Indig

JUNE 5, 2023

But building credible links that get clicks is tough without a partner. The Copywriter’s Handbook by Robert W. Does that mean copywriters are redundant? One golden rule of copywriting is that the headline is the most important element of the ad because it catches attention. Look for yourself: dofollow.io

Paid Search Agency 78

Paid Search Agency Automation Google Ads 78

Contently

MARCH 5, 2020

In the past, brands created content two ways: in house or through an agency. These content marketing methods were usually used in tandem. Agencies took on the big campaign work—TV commercials, out-of-home advertising, print, media buys, etc. Content used to be considered primarily a top-of-funnel tool.

Advertising Agencies 217

Advertising Agencies Paid Search Agency Top of Funnel Work Management 217

Bannerflow

APRIL 2, 2020

Creating engaging digital advertising is especially important when you have only seconds to make an impact. Erik Laaksonen, Marketing Coordinator at Svea, explains how his team create engaging and impactful display advertising for financial products. Can you describe some of the technical details in the creatives?

Advertising Agencies 86

Advertising Agencies Advertisements Advertising Banners 86

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Single Grain

JULY 12, 2023

From our perspective at Single Grain, a successful digital marketing agency, there’s one vital ingredient that separates the best from the rest: Ad creatives. In this article, we’ll explore the importance of creativity in crafting captivating ads that leave a lasting impression.

Paid Search Agency 52

Paid Search Agency Creativity Ads AIDA 52

Single Grain

MARCH 21, 2022

The reason for this is simple: TikTok has an unquestionable advertising potential. Companies that advertise on TikTok have found incredible results at lower costs than more mature platforms like Facebook and Google. The benefits of hiring a TikTok Ads agency. The top 5 TikTok Ads agencies. How to select the right one.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Single Grain

APRIL 18, 2022

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. That’s where a paid social media agency comes into play.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Choozle

FEBRUARY 13, 2019

Someone once told me that creativity doesn’t exist. We often think that creativity is reserved for those who are in those “creative” roles, a.k.a., designers and copywriters. I believe that every single person is creative and that, in business, everyone in every department has a creative process.

Advertising Agencies 40

Advertising Agencies Creativity Impressions Process 40

Single Grain

MARCH 11, 2020

Finally, you find an agency that is the best fit for your budget, deadlines and goals. Do you have any particular brand rules or guidelines that the agency must follow? Make sure to let the agency know how you prefer to work so that they can do their best to accommodate you. Understand the Agency and Staff.

Paid Search Agency 119

Paid Search Agency Video Marketing Product Companies 119

Single Grain

JUNE 5, 2023

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Advertising on Facebook is similar to Google Ads.

Paid Content 89

Paid Content Advertising Agencies Facebook Advertisements 89

Bannerflow

APRIL 2, 2020

Creating engaging digital advertising is especially important when you have only seconds to make an impact. Erik Laaksonen, Marketing Coordinator at Svea, explains how his team create engaging and impactful display advertising for financial products. Can you describe some of the technical details in the creatives?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Banners 52

Unbound B2B

JANUARY 11, 2023

Focus on your core marketing challenges and goals to select the best lead gen agency. Always check reviews, testimonials, and case studies to find the perfect lead gen partner. And that makes marketers’ jobs harder. Today, many great lead generation companies are available in the market.

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. But if you really want to grow your business on the Internet, you probably need the help of marketing experts. Top 8 Digital Marketing Agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Single Grain

MAY 10, 2022

Most businesses shortcut this problem by hiring a Google AdWords management agency. In this article, we will explain what an AdWords management agency does and why you need one, plus a curated list of the top 5 agencies. TABLE OF CONTENTS: ↓ What Does a Google AdWords Management Agency Do? Talk about exhausting!

Paid Search Agency 52

Paid Search Agency Adwords Advertising Agencies Paid Content 52

Bannerflow

APRIL 2, 2020

Creating engaging digital advertising is especially important when you have only seconds to make an impact. Erik Laaksonen, Marketing Coordinator at Svea, explains how his team create engaging and impactful display advertising for financial products. Can you describe some of the technical details in the creatives?

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Banners 40

Convince & Convert

AUGUST 3, 2015

When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. This is true for every ad agency out there. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy.

PPC 159

PPC Paid Content Paid Search Agency Advertising Agencies 159

Metadata

JULY 13, 2021

In a phrase: higher spend matched with experimentation means you can improve your messaging, your targeting, and your ad creative. We’re marketers, too. You don’t have the time (or resources) to refresh your ad creative and content. We wouldn’t spend 40% of our ad budget on a platform, and we want what’s best for you.

Buy 98

Buy Cost per Lead Account Based Marketing Paid Social Agency 98

Single Grain

JUNE 9, 2022

So if you want to promote your NFT collection to the right audience to get the best value for your digital assets, it's a good idea to hire an NFT influencer agency. However, selecting an NFT influencer marketing firm can be challenging, especially when so many digital marketing agencies claim to be the best in the market.

Demand Generation Agencies 52

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 52