Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Sprout Social

JUNE 24, 2019

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. Here is a list of the agencies who helped found the program. Here is a list of the agencies who helped found the program. B Squared was also named Sprout’s 2018 Partner of the Year. Arcane Digital.

Advertising Agencies 69

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 69

Valasys

APRIL 19, 2024

Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. This is where the relevant experience for a suitable ads agency can add tremendous value. This article further explains the benefits of hiring an ads agency.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Anyword

DECEMBER 1, 2021

This distinction is especially apparent in the field of copywriting vs. content writing. At the dawn of marketing writing, copywriting was essentially the only game in town for building texts meant to attract consumers. The pre-Internet era was also the era of ad agencies, which dealt with all the writing stuff.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Heinz Marketing

MAY 23, 2022

By Clarissa Gunadharma , Marketing Intern at Heinz Marketing. In all honesty, when I read the list of company sponsors available to me through the University of Washington Sales Program , Heinz Marketing caught my eye because I wondered “How did the directors get in contact with my favorite condiment company?!”

Demand Generation Agencies 110

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 110

ClearVoice

SEPTEMBER 15, 2023

The Impact of Marketing Copywriters You might think that snagging a copywriter for your business is as easy as finding one whose rates match your budget. Your perfect copywriter must create compelling content that can turn your target audience into paying customers. Not so fast. Thankfully, we have you covered.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Martech

SEPTEMBER 9, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. Now we’re going to dive into the last of our 6 Key Practices : Partnering. Partnering is about overlapping work.

Planning 97

Planning Advertising Agencies Work Management Marketing Management 97

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 303

Marketing Automation Services Marketing Budget Paid Search Agency Service 303

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? Copywriters the world over shudder at the mere thought of it. But as this copywriter—who’s very much human—will tell you, there’s nothing to fear. Yeah, an AI copywriter can help with that. What is AI Copywriting? Will AI Replace Copywriters?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Scoop.it

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. Marketers, SEO writers, advertisers, executives, managers — all take part too.

Copywriting 85

Copywriting Top of Funnel Conversion Work Management 85

BenchmarkONE

DECEMBER 9, 2021

Is your marketing agency prioritizing client campaigns at the expense of your own? If this sounds like your agency, you’re not alone. Many marketing agencies find it difficult to prioritize their own marketing, especially if it means taking time or resources away from paying work. It Expands Your Business.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 84

Marketing Insider Group

APRIL 16, 2019

At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. As if by formal edict of the American Advertising Federation or the Association of National Advertisers, the art of copywriting for advertising became content for content marketing.

Advertising Agencies 223

Advertising Agencies Copywriting Content Paid Search Agency 223

Biznology

JANUARY 25, 2018

For some, search engine optimization (SEO) is a second language, an essential tool in their marketing arsenal. Why should a copywriter who is independent of a greater marketing campaign need to understand the intricacies of SEO? Here’s a taste of why copywriters need to know SEO: SEO is only growing in importance.

Copywriting 95

Copywriting SEO Paid Search Agency Advertising Agencies 95

Anyword

MARCH 30, 2022

SEO (which actually stands for “search engine optimization”) is essential to use in any marketing channel that relies on keywords to match user queries to content. Many (but not all) of the main marketing channels use SEO for this function, such as LinkedIn, Slideshare, Google, and Google Ads. SEO means “serious enough to outsource”.

Copywriting 52

Copywriting SEO Marketing AI Tips 52

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Copywriting demands creativity, inspiration, and hard work — and it can be difficult to find all three, day-in and day-out. 10 Copywriting Templates to Use in Marketing.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Sharpspring

MARCH 21, 2022

As agencies, sometimes the work we’re best at for clients is the work we’re worst at doing for ourselves. When it comes to winning new clients, agencies often forget the importance of marketing ourselves. The quest for agencies to get new clients is a constant one. Improve Your Inbound Marketing.

Advertising Agencies 81

Advertising Agencies Paid Search Agency Ad Agencies Webinar Metrics 81

Unbounce

MARCH 10, 2022

As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. You can only grow your PPC agency if you’re organized. Even better? AdEspresso.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Outgrow

JANUARY 21, 2021

Top 15 Content Marketing Agencies in New Zealand. Did you know that 70% of people would love to know about a company from an article or blog post rather than traditional advertising? Hence, we bring to you the best content marketing agencies in New Zealand. WOODS Agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

ClearVoice

MAY 2, 2022

It’s impossible to overstate the importance of SEO copywriting when it comes to attracting search engine traffic. A professional SEO copywriter can build your website into a resource that attracts #organictraffic like a magnet. What is SEO copywriting? How SEO copywriting works. Click To Tweet.

Copywriting 52

Copywriting SEO Work Management Marketing Management 52

ClearVoice

SEPTEMBER 8, 2022

Many individuals work for agencies or directly with companies of all sizes. One of the most rewarding is B2B copywriting. B2B copywriters tend to be some of the most prolific. Since there are hundreds of millions of companies worldwide, that’s a pretty broad market! What does a B2B copywriter do?

Copywriting 52

Copywriting B2B Buyer Personas Paid Search Agency 52

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 350

Buyer Intent Intent Work Management Marketing Management 350

Integrated B2B

OCTOBER 25, 2019

The Agency Partner of the Year award recognizes outstanding commitment and contribution to the international B2B marcomms agency BBN. With agencies in 43 locations and 29 countries across the globe, the Golden Bee Awards celebrate the best in B2B marketing excellence. 1 international marcomms agency.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies Copywriting 40

Valasys

NOVEMBER 10, 2020

Nowadays, the definition of marketing has been changing consistently with growing company density in the market. The idea of marketing is not limited to boost brand awareness. A B2B marketing agency could only benefit the company if it is hired at the intersection of the right time and interest intensity.

Paid Search Agency 93

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 93

ClearVoice

AUGUST 14, 2023

Launched by John Deere in 1895, The Furrow, also known as the “Journal for the American Farmer,” is one of the earliest examples of content marketing. The Furrow is still going strong, and so is content marketing. When done right, content marketing can help companies achieve several business goals. But there’s a problem.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. of entry-to-mid-level employees. Get MarTech!

Marketing AI 87

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 87

Integrated B2B

JULY 28, 2020

When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! It also helps to know that in the marketing world, copy is another word for content.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. Content marketing for SaaS needs to be tailored and specific. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

nDash

DECEMBER 6, 2021

She is also founding partner of WWM, an elite content marketing and strategic communications firm. I love the opportunity it provides to work in a wide array of markets with different clients every day. Perfectionism and expertise in often little-understood market sectors (like ag, finance, construction, and even freight rail).

Copywriting 52

Copywriting Consulting Creativity Paid Search Agency 52

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. Content marketing for SaaS needs to be tailored and specific. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

BenchmarkONE

JUNE 29, 2022

Inbound marketing is a tactic employed by almost every business that has an online presence. If you’re an agency looking to increase your book of business, offering services that help your clients attract interest from their audience online isn’t a bad place to start. Content Marketing . Website Strategy. Top of Funnel.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

Marketing AI 114

Marketing AI Paid Search Agency Work Management Marketing Management 114

Martech

MARCH 13, 2024

Today’s AI applications In our marketing organization, we’re using AI in various areas, including copywriting, image generation, ideation, mood boards, tagging metadata and storyboards. Mood boards, for instance, are visual collages essential for conveying a marketing campaign’s desired aesthetic and emotional tone.

Marketing AI 104

Marketing AI Efficiency Creativity Copywriting 104

Anyword

MAY 8, 2024

At Anyword, our marketing team doesn’t just promote our AI writing platform; they use it to create content every day. Meet our Marketing Managers Cortney Swartwood and Hannah Mallard are central to Anyword’s marketing team, each with a unique focus. Let’s dive in.

Work Management 83

Work Management Planning Copywriting Advertising Agencies 83

Circle Studio

FEBRUARY 14, 2019

Selecting the right agency partner for your firm’s website redesign can be a challenging task. In no particular order, we’ve come up with a list of 15 questions to ask a potential web design and development partner before choosing who will handle your firm’s next website redesign: 1.

CMS Development 113

CMS Development Advertising Agencies Design Work Management 113

Biznology

JANUARY 6, 2020

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. Nancy Harhut is the Energizer Bunny of B2B copywriting. After a long career at Boston-area agencies, she has formed her own firm , and is creating bang-up campaigns for clients based on new insights from behavioral science.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197