KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. Sitelink Requirements. However, up to 20 can be included.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

QuanticMind

OCTOBER 30, 2017

To find out the top search engine marketing strategies for 2017, we made the trek to the annual SMX East conference in New York City to learn about the most important trends and developments in the industry. So how would this affect your search engine marketing strategies for 2017?

Search Engine Marketing 40

Search Engine Marketing Search Marketing Webinar Metrics Marketing Strategy 40

QuanticMind

FEBRUARY 15, 2017

To share more insights on search engine marketing and tackle any questions you may have, visit our booth at #204. We also said goodbye to right rail text ads on Google search engine result pages , which were replaced with product listing ads (PLAs) for Google Shopping.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Adwords 40

Stevens & Tate

JUNE 6, 2022

For companies that already advertise to prospective customers on mobile devices, or who have organic search presence, there are numerous elements of their online presence that need to be checked, tested, and, where appropriate, changed. The changes are going to make knowing the speed of a mobile site essential.

Adwords 105

Adwords SEO Effectiveness Lead Scoring 105

Stevens & Tate

JANUARY 6, 2023

No matter how big your business might be, whether it’s a small mom and pop store tucked away in a small town or a large corporation, advertising is an absolutely vital component of your success. If you do not invest in marketing your business, you’re unlikely to be able to spread any brand awareness. Reaching your audience.

Advertising Agencies 111

Advertising Agencies Planning Paid Search Agency Mobile Advertising 111

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. What is your monthly budget?

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Martech

NOVEMBER 16, 2023

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. While ChatGPT (and genAI in general) soared, Bing’s numbers remained unchanged.

Paid Search Agency 107

Paid Search Agency Planning Touchpoints Mobile Advertising 107

Stevens & Tate

FEBRUARY 7, 2023

Mobile Friendly Accessing the Internet from a mobile device has become second nature to a majority of folks. Making your website mobile friendly is absolutely critical if you want to be able to communicate your brand’s value to a wider audience. Minimal design also helps your company appear more professional.

Design 109

Design Marketing Websites Mobile Advertising Banners 109

KoMarketing Associates

JUNE 1, 2016

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. These changes will have lasting implications for B2B marketers. The advertising on the right has been eliminated.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

KoMarketing Associates

OCTOBER 22, 2020

The COVID-19 pandemic has shifted the way that marketers maintain their businesses, and digital advertising has benefited B2B marketers, in particular, who are looking to make strides. Other channels that will see an increase in investment include mobile marketing (67%), paid search (66%), website (66%) and SEO (66%).

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

KEO Marketing

MAY 27, 2015

May 27, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won the top award in the category of Search Engine Marketing (SEM) in the 2015 Business Marketing Association (BMA) B2 Awards. KEO Marketing Inc., PHOENIX, Ariz.,

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

QuanticMind

AUGUST 24, 2016

What digital advertising strategies are the world’s biggest and most successful enterprise companies using today? What are their biggest challenges, in terms of both high-level paid search and day-to-day marketing campaign management? Karin Becker of QuanticMind shares an inside look.

Enterprise Management 40

Enterprise Management Search Engine Marketing SEM Paid Search Agency 40

QuanticMind

MARCH 27, 2017

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. Let’s take a look now: 1.)

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Zoominfo

MARCH 15, 2022

If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” “The more profitable experience for search engines is more people clicking on ads. If you don’t have a great mobile-optimized website, consider bidding more for desktop and less for mobile.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Martech Advisor

NOVEMBER 1, 2019

Native advertising is defined as a form of paid advertising where the advertisements adapt to the form (user interface) and function (user experience) of the environment/platform on which they appear. What Is Native Advertising? Why Native Advertising? Components of Native Advertising. billion by 2020.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

QuanticMind

AUGUST 2, 2016

One of the most important search engine marketing strategies is choosing the right keywords. As a search engine marketing pro, you’ve hopefully done your homework on keywords. That’s why all search engine marketers worth their salt are organized and diligent when it comes to minding the keyword farm.

Search Engine Marketing 40

Search Engine Marketing Keywords Long Tail Marketing Search Marketing 40

Stevens & Tate

JULY 22, 2022

If your website is outdated or not optimized for search engines (such as through SEO or mobile optimization), you won’t get as much traffic as you could. It can also help you evaluate your website’s structure and identify issues that are causing problems with search engine crawlers.

Analytics 127

Analytics Marketing Websites Tools Marketing Analytics Tools 127

Stevens & Tate

NOVEMBER 18, 2022

By implementing click-to-call options, you’re more likely to generate calls from these mobile visitors. When it’s this easy to call, mobile users are much more likely to do so. If it’s not mobile-friendly, mobile users may have a tough time locating where your phone number is.

Marketing Websites 94

Marketing Websites Tips Generation Mobile Advertising 94

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? What benefits does it offer brands?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Martech

OCTOBER 23, 2023

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search.

Google 81

Google Lead Ranking Lead Scoring Paid Search Agency 81

Webbiquity

MARCH 1, 2016

Of course, search, like all other digital marketing tactics, continues to evolve. Mobile has increased dramatically in importance. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Another 36% use mobile search. Speed thrills.

SEM 100

SEM Paid Content Stats SEO 100

Stevens & Tate

JULY 20, 2022

When it comes to marketing, there are two primary methodologies: outbound marketing and inbound marketing. Outbound marketing is the more traditional approach that involves actively reaching out to customers. Common outbound strategies include TV and radio advertising, cold calling, and email blasts.

Inbound Marketing 124

Inbound Marketing Planning Marketing Analytics Tools Buyer's Journey 124

KEO Marketing

FEBRUARY 10, 2015

To get the best return on your investment for online advertising campaigns, make retargeting a high priority. Not surprisingly, the hottest trend in retargeting involves mobile. KEO Marketing can help with retargeting and all other aspects of your online advertising strategy.

Advertisements 48

Advertisements Advertising ROI Ad Frequency 48

Choozle

FEBRUARY 1, 2019

Why learn programmatic advertising. Tie your marketing metrics back to business outcomes. You’re not alone in this journey, modern marketer. Why learn programmatic advertising. Meanwhile, our brand marketer can rest assured their digital ad campaigns are in good hands so they can focus on strategy and optimization.

Advertising Agencies 41

Advertising Agencies Advertisements Advertising Paid Search Agency 41

KEO Marketing

DECEMBER 21, 2017

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. More Digital Advertising. Conclusion.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48

Martech

JANUARY 23, 2023

For marketers, Google’s ubiquity, along with other search engines like Microsoft Bing — and the overall importance of search in general — means that in order to compete for clicks that convert to dollars, a solid search strategy is a must. Pay-per-click (PPC) marketing, on the other hand, is a paid strategy.

Search Marketing 128

Search Marketing Paid Search Agency Planning PPC 128

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns. Create mobile-ready email campaigns.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

KEO Marketing

FEBRUARY 2, 2016

New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ad spending has nipped aggressively at search’s heels over the last few years. Display ads, of course, are advertisements that appear within or alongside the content on a page.

Display 48

Display Advertising Agencies Spending Advertisements 48

QuanticMind

DECEMBER 14, 2018

Many PPC advertisers today focus the bulk of their efforts on optimizing campaigns for search ads — and with good reason. Location-based ads — and in particular Google Maps — increasingly offer a variety of new features that advertisers can leverage to better target and convert local audiences.

Advertisements 40

Advertisements Advertising Google Mobile Advertising 40

Stevens & Tate

JULY 25, 2022

Additionally, should make sure that your website is mobile-friendly so that your site is easy to use on mobile devices. Nicole Wagner The landscape of the Internet is ever changing and Nicole has the energy and aptitude to keep Stevens & Tate Marketing out in front of the pack. check out more SEO concepts here.

SEO 131

SEO Optimization Tips Lead Scoring 131

KEO Marketing

MAY 11, 2016

Leading B2B Marketing Agency KEO Marketing Releases New Marketer’s Guide to Programmatic Advertising for 2016. To assist marketers in implementing digital advertising into their strategy, KEO Marketing just released a guide entitled, “ 6 Keys to Success in Display and Programmatic Advertising in 2016.”

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Marketing Agencies 1 48

QuanticMind

OCTOBER 12, 2016

What were the best & worst of search engine advertising in 2016? Search engine advertising remains a challenging field that is constantly changing. Register for the webinar featuring Forrester Research and receive a free copy of the full report.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Search and Display based campaigns should be separated in order to accurately measure performance per audience type.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Webbiquity

JUNE 23, 2015

digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. ” Or rather in the case of organic search, you need to try harder. Marketers spend a lot of money online; overall, U.S. 3 General Search and Google Stats and Facts.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns. Create mobile-ready email campaigns.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

KEO Marketing

APRIL 6, 2023

It acts as a partner and outsourced marketing department for dozens of companies with outstanding results. KEO Marketing’s solutions include fractional CMO services, marketing strategy, brand and messaging, search engine marketing and optimization, social media, website development, digital advertising, and more.

Enterprise Management 62

Enterprise Management Marketing Management CMO Advertising Agencies 62