Launch Marketing

MARCH 2, 2023

Online advertising has become a staple in B2B marketing strategies and as a marketer, you must take a strategic and targeted approach to decide where to invest your online marketing budget. When a user interacts with your ads, they will be prompted with a Lead Gen Form instead of sending them to a landing page.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. LarryKim | LinkedIn. Brad Geddes. bgtheory | LinkedIn. Lisa Raehsler.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Martech

JUNE 9, 2022

Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Basic Ads are so-called because they would report only the simplest metrics such as engagement and video views. In April, Meta laid out a three-tier plan to save its ad business in the wake of Apple’s privacy crackdown.

Facebook 106

Facebook Planning Paid Search Agency Ads 106

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. General Online Marketing Tools.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Albert

OCTOBER 23, 2023

By integrating IRI based past sales and marketing performance data as the benchmark, Albert AI enables marketers to identify the increase in sales generated in physical stores by digital marketing Digital marketing started its tremendous growth in the 1990s on the promise that marketers would finally know which ad to serve which user and when […] (..)

Marketing Attribution 52

Marketing Attribution Online Marketing Advertising Benchmark User-Generated Content 52

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Final Thoughts.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Where structured snippets really shine is by giving you the ability to utilize specific text to differentiate your ad message from the rest of the results.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

MARCH 22, 2018

Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA). While DSA campaigns shouldn’t be used without traditional ad campaigns, they can be an excellent way to augment your strategy and capture additional leads that otherwise would have been difficult to come by.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. Direct mail? Don’t show up saying “we want to be your agency.&# Embrace Math.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Valasys

MAY 24, 2021

Moreover, you can run ads on Facebook, Instagram, Pinterest, LinkedIn, and other similar platforms so that your business reaches the maximum number of people. Online advertising (Google ads). Online advertising or Google ads are a great way of getting more customers. In Conclusion. Thanks for reading.

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

Outbrain

NOVEMBER 16, 2022

45% of small businesses are using it already, and this year in the US, nearly $233 billion is forecast to be spent on digital ads. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. YouTube Ads. Google Ads. Paid advertising. Or simply, paid.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Biznology

SEPTEMBER 12, 2018

Ad fraud is similar to a lot of problems out there. Ad fraud is similar. Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns. You can drop programmatic ads. Yes, right? 60% is a lot.

Paid Search Agency 126

Paid Search Agency Ad Exchange Ads Advertising Agencies 126

KoMarketing Associates

AUGUST 16, 2018

During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser. What are Responsive Search Ads?

Ads 157

Ads Google Effectiveness Advertisements 157

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Welcome Leads Through Webcasts. Hosting an upcoming webcast?

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

APRIL 25, 2017

As a social network, Facebook Ads are typically seen utilized for B2C, but don’t let that deter you from running B2B campaigns as they too, can successfully get in on the action. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads? Give the audiences below a try. Lookalikes.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Opinions from Experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Opinions from Experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Great tips!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Biznology

DECEMBER 22, 2015

Yes, you know it’s true: the more you leverage the power of your database by adding plugins the impossibly slower and unresponsive you website will be — Google hate that ! 2) Programmatic Advertising for Ad Arbitrage. Keep your eyes on programmatic ad buying in 2016. 1) Adaptive Websites. Well, it’s impossible.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Digital B2B Marketing

DECEMBER 1, 2011

Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. Only two people told me they liked the ads or the ads were relevant.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. Only two people told me they liked the ads or the ads were relevant.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

KoMarketing Associates

MAY 25, 2017

If you have not yet tested remarketing as a part of your B2B lead generation strategy, read on and see if and how one, two, or all three of the following strategies can help drive high quality leads, improve your return on ad spend, and further propel your B2B marketing efforts. Target Website Visitors with Lead Gen Ads.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

JUNE 4, 2019

While Facebook is the biggest social media ad platform, there are many other social media sites that might align closer with the marketing goals. Facebook offers a variety targeting options in order to make sure the right audience sees the right ad. What Types of Ads and Images Should Be Used? Demographics. Conclusion.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. The next step is to show them ads with content or offers that align with their stage in the funnel. As an example, let’s say you are looking to target marketing directors in the technology industry.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Tomorrow People

JANUARY 9, 2013

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. At Tomorrow People, we live and breathe online marketing - we pride ourselves on being early adopters, naively assuming everyone is the same.

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120

Tomorrow People

JANUARY 9, 2013

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. At Tomorrow People, we live and breathe online marketing - we pride ourselves on being early adopters, naively assuming everyone is the same.

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120

Navigate the Channel

JANUARY 30, 2018

If you own, manage or advertise for a business, it is imperative you win the online marketing battle. Here’s how to do it: Tap Into the Power of Inbound Marketing. Inbound marketing is all about connecting with clients who already express an interest in your product or service.

Online Marketing 73

Online Marketing Work Management Marketing Management Inbound Marketing 73

KEO Marketing

MAY 10, 2017

When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns. Content marketing is a part of successful companies’ online marketing strategies.

Online Marketing 54

Online Marketing Paid Search Agency Marketing Strategy Marketing & Strategy 54

KoMarketing Associates

SEPTEMBER 26, 2017

On September 30th, AdWords will be rolling out a brand new beta to a few advertisers called Ad Suggestion. The feature allows for Google to automatically create ads and launch them into an advertiser’s account. Ad Suggestion Feature Overview. Ad Extensions. If no action is taken, the ads will automatically go live.

Adwords 120

Adwords Paid Search Agency Ads Landing Pages 120

Hubspot

JANUARY 5, 2021

Educational videos are great added-value content because they help audiences in their day-to-day lives. Brands that make education a priority in their marketing strategy can improve lead generation and build stronger brand loyalty. They have over 10 editing styles ranging from real estate and fitness to Facebook and YouTube ads.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

KoMarketing Associates

AUGUST 21, 2014

The most notable change has to do with the increased size of ads on the right side of users’ news feeds. Today, we will discuss the changes for Facebook ads and how you can best prepare to minimize negative impact. As mentioned above, the change impacts only the “Right Hand Side” ads for Facebook. bigger than previous ads.

Facebook 120

Facebook Paid Search Agency Ads CPC 120

A Better Jones

FEBRUARY 26, 2020

For example, certain instructions given on how to run Facebook ads didn’t line up with how Facebook works today. On multiple occasions the info they were sharing with us didn’t match up with the way the platforms work today. We would be told to do something for a project that was impossible to do in today’s Facebook, or Moz.

Course 52

Course Online Marketing Planning Paid Search Agency 52

KoMarketing Associates

JULY 27, 2017

As any savvy paid search advertiser knows, ad extensions are one of the keys to a successful ad. Not only are they free to implement, but they make the ad bigger, which helps improve the overall visibility and ultimately, click-through-rate. The first ad extension we will discuss is sitelinks.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

Adobe Experience Cloud Blog

OCTOBER 31, 2017

Scott Minor , Online Marketing Program Manager, says, “I’m glad to hear this isn’t planned to go global. That has been our most effective placement for ads. Keeping our audience’s attention is our most important goal and adding a few extra words to the posts could mean the difference. Implications For Advertising.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134