Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Bannerflow

NOVEMBER 22, 2022

The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. Results from our latest all-industry ad campaign research indicated that smartphones take up 68% of the device share compared to desktops.

Mobile Advertising 52

Mobile Advertising Display Advertisements Advertising 52

KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. How Can We Best Utilize Mobile Advertising in the B2B Space?

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Martech

MARCH 13, 2024

Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims the updates will help give consumers “the confidence to make a purchase after seeing an ad.” Advantage+ catalog ad s update. Reminder ads.

Ads 67

Ads Mobile Advertising Marketing Management Tagging 67

Bannersnack

OCTOBER 1, 2020

Video advertising has come a long way since the black-and-white, jingle-filled TV commercials of the Mad Men era. Now, we’re used to seeing ads anytime, anywhere, even as we’re swiping through our social media feed on mobile devices. But how did we get here?

Mobile Advertising 105

Mobile Advertising Advertisements Advertising Video Marketing 105

Liveintent

JULY 6, 2022

What are display ads? Display ads are text, image, or video advertisements in the digital, online space. They can be used on websites, social media, apps, email newsletters, or other online channels to attract audience attention. Display ads come in a variety of formats. What are native ads? Native Ads.

Display 109

Display Ads Advertorials CPC 109

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What we talk about when we talk about native advertising.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Advertisements Advertising 100

Digilant

JUNE 23, 2022

Mobile use has been on the rise for some time, and our pandemic lifestyles have pushed the trend into overdrive. Now that we’re living in a constantly evolving and growing mobile world, our need for strategic direction in mobile advertising has grown, too. What Should You Note About Today’s Mobile Consumers?

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Paid Search Agency 52

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? CTV, audio and dynamic ad creatives will define programmatic.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

SmartBrief - Marketing

FEBRUARY 6, 2024

Ad inventory for Super Bowl LVIII has been virtually sold out since early November, according to CBS – the network broadcasting the Big Game matchup between the Kansas City Chiefs and San Francisco 49ers. The big question about investing in ad space during the Big Game is whether or not it’s worth the cost.

Marketing Budget 74

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 74

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. With better segmentation comes fewer wasted impressions and ad dollars.

Paid Search Agency 114

Paid Search Agency Optimization Ads Mobile Advertising 114

Martech Advisor

SEPTEMBER 25, 2019

When it comes to unlocking new ways of advertising, it’s crucial to strike the iron while it’s hot. While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs.

Mobile Advertising 75

Mobile Advertising Advertising Agencies Cost Per Click Cost Per Thousand 75

Martech

NOVEMBER 1, 2022

Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the gameplay environment, as opposed to more distracting or disruptive ad formats like interstitial, adjacent or audio ads. Mobile first. Ad formats.

Customer Surveys 111

Customer Surveys Ads Mobile Advertising Banners 111

Biznology

APRIL 6, 2022

There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. MySpace was founded in 2003, so social media is still not quite yet 20 years old as a discipline.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Stevens & Tate

FEBRUARY 20, 2023

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more).

Facebook 107

Facebook Practices Video Marketing Ads 107

Martech Advisor

JANUARY 6, 2020

Privacy challenges, the return of contextual ad networks, consumer engagement measurability and more! 2020 is going to change the media and advertising landscape in huge ways. In other words, 2020 will be the year that ad-tech trends we’ve seen building for years become a reality for everyone. That’s iPhone.”

Opt-out 75

Opt-out Opt-in Mobile Advertising Advertising Agencies 75

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. Ads will allow them to pay less.

Advertising Agencies 110

Advertising Agencies Advertisements Advertising Paid Search Agency 110

Heinz Marketing

FEBRUARY 20, 2023

One of the trends from Invoca’s post “9 Healthcare Marketing Trends for 2023 – And How to Capitalize on Them with Call Tracking” says Healthcare digital ad spending will continue to increase in 2023. So how can the Healthcare industry leverage digital ad spend? of their total ad spend to mobile devices.

Paid Search Agency 99

Paid Search Agency Spending Ads Companies 99

SmartBug Media

JULY 22, 2022

In paid media, there are some things that are crucial to your account’s performance that can be easily missed, especially when you're just looking at just one part of the whole picture. Google Ads can be a little complex to navigate if you don’t fully know your way around. What is ad rank? Ad Position.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

Martech

APRIL 14, 2023

Digital advertising revenue growth slowed to 10.8% billion spent, according to the annual report from the Internet Advertising Bureau (IAB), conducted by PwC. The good growth numbers were a result of a phenomenal first two quarters, which saw internet ad revenue increase 21.1% Mobile is on the move. Mobile grew 14.1%

Ads 92

Ads Mobile Advertising Display Advertisements 92

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 59% say they have now made purchases on social media, almost four times as many as in 2021. These include social media, messaging apps and live streams or live chats.

Media 87

Media Mobile Advertising Loyalty Social Media 87

Martech Advisor

JANUARY 13, 2020

Increased mobile video viewership is leading to more ad inventory, which is great for brands. However, a rise in ad failures due to buffering has the potential to undermine the entire mobile video ecosystem, writes, Jodi Susman, CMO, Penthera. The issue for advertisers comes with how people access the content.

Mobile Advertising 57

Mobile Advertising Advertisements Advertising Demand 57

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. Social media: Optimize image sizes for “scroll-ability.”

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Martech

OCTOBER 22, 2021

Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Taking control of video ad inventory. We found it very lacking.

Paid Search Agency 98

Paid Search Agency Video Marketing Ads Service 98

Valasys

JANUARY 11, 2024

Pinterest is a popular social media platform that you can use to generate leads for your business. This prevalence of visual content makes Pinterest suitable for advertising because most ads are in picture or video format and users are already used to viewing pictures and videos on the platform.

Paid Search Agency 40

Paid Search Agency Ads Mobile Advertising Display 40

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 77

Paid Search Agency Ads Campaigns Cable 77

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. One sign of how the landscape is changing, adtech companies like Anzu are partnering with publishers to provide dynamic ad placements in-game. Why we care.

Paid Search Agency 109

Paid Search Agency Advertising Agencies Ads Mobile Advertising 109

Martech

OCTOBER 25, 2021

Following the dramatic revenue stumble by Snap (see below), which the CEO openly acknowledges was primarily caused by the iOS privacy changes, advertisers may have other reasons to be holding back on spending, like the apparent impossibility of getting products into the country and to their purchasers. Snap ad biz stung by iOS updates.

Paid Search Agency 108

Paid Search Agency Ads Video Marketing Enterprise Management 108

Choozle

AUGUST 16, 2023

Advertisers need to leverage the power of retail media and data, platforms, and solutions that enable brands to reach shoppers across different channels and devices using insights from retailers’ first-party data to capture a share of this lucrative market. What are Retail Media and Data Providers?

Media 52

Media Amazon Mobile Advertising Marketing & Strategy 52

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Martech Advisor

OCTOBER 2, 2019

Marketing advisors are already calling Connected TV the future of video advertising. Today, it’s not TV manufacturers but modern individuals who define the vector of technology development and media consumption. Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. So, why is it that so many advertisers are including social media in their programmatic strategy?

Social Media 52

Social Media Allocation Emarketing Media 52

Liveintent

APRIL 12, 2023

Still, it’s important to remember that each advertising channel is different and can yield conversions in different ways. LiveIntent has spent over a decade delivering 6 billion ads to more than 240 million people across 2,500 publishers and brands. As eMarketer predicts, mobile commerce should account for 43.4%

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98