Unbounce

MARCH 22, 2022

How to Use Anchor Links on Your Landing Page. Adding an anchor link to a CTA button shortens the customer’s conversion path. . Social proof builds trust with visitors, so it’s no surprise that marketers of all stripes are eager to include it on their landing page. CTA button. Lead generation.

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Landing Pages Lead Capture User-Generated Content Lead Ranking 145

Unbounce

MARCH 1, 2022

This information helps you decide which pages they find relevant and others maybe not so much. Click tracking can bridge the gap between your landing page and your visitors to uncover how they navigate your site (and what you can do to optimize their experience). 3 Ways Click Tracking Helps Optimize Your Landing Page.

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Landing Pages Optimization Click Rate PPC 140

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

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Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

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Landing Pages Top of Funnel Practices Demand 62

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

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Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

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Landing Pages PPC Paid Content Optimization 145

Heinz Marketing

MARCH 31, 2021

Your ad copy has been finalized, the ads set up, targeting defined and the campaign set to run, and you’re getting positive results to the spend. But, when you check your conversion rate on the landing page, you’re met with subpar results. The ads are working, but nothing is converting in the end.

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Landing Pages Optimization Tips Lead Capture 124

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). And this is where your landing page steps in. They’re just sitting there, waiting. Sounds familiar?

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Landing Pages Top of Funnel Conversion Rate Cost per Lead 145

The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. My response: In short: no. via @spearmktg.

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Landing Pages Paid Search Agency Ads Cost Per Click 113

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

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Landing Pages Intent Top of Funnel B2B 62

FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page?

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Landing Pages Optimization B2B Top of Funnel 76

FunnelEnvy

OCTOBER 3, 2022

A landing page is the critical element of a funnel upon which its broader results hinge. You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing.

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Landing Pages Trends B2B Marketing Marketing Automation Services 78

Liveintent

MARCH 23, 2021

You, a potential customer, see the ad and the inviting CTA that reads, “Save 20% now.” ” You excitedly click the ad to learn more, but instead of landing on a page with a coupon code, you land on the toy section of their website. Read on for the keys to making your landing page irresistible.

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Landing Pages Lead Ranking Lead Scoring Top of Funnel 127

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. Does including a video on your page boost your conversion rate? How We Got Our Data. mobile and desktop). Good news, right?

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Landing Pages Video Marketing Conversion Click Rate 145

Unbounce

JULY 22, 2020

Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform. and, based on the demographic targeting you’ve applied, shows them your ad. So, your prospect clicks your ad with the intent to buy.

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Landing Pages Facebook Examples Marketing Management 145

Unbounce

JULY 21, 2020

Through customer research, landing page testing, conversion rate optimization, and traditional brand development tactics, you can be smarter about building and evolving your brand. Landing page optimization can serve as your testing ground for this stuff, and I’ll show you how. What Goes Into a Brand?

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Landing Pages Optimization Ad Building Brand Identity 145

Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. Thinking of building a brand awareness page?

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Landing Pages Top of Funnel Brand Identity Branding 124

SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page.

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Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Unbounce

JULY 29, 2020

You stay up late learning the basics of Google Ads. Then you start planning the landing page where you’ll send your campaign traffic. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. Where’re the soap landing pages?”

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Landing Pages Template Lead Gen Paid Search Agency 138

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

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Landing Pages Marketing AI Planning Paid Search Agency 145

Unbounce

JANUARY 10, 2019

Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. Keywords in Ad Copy. Keyword placement in ads can also play a large role.

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Landing Pages Paid Search Agency Ads Google 145

Anyword

DECEMBER 29, 2021

Nowhere is this more important than on landing pages. What Is Landing Page Copywriting? Visitors reach a landing page directly after clicking an email link or an ad found on Google or a social media channel. A landing page serves one purpose, and that is to convert.

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Landing Pages Copywriting Conversion Rate Conversion 97

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective? You may be wondering what he can teach you about landing page copywriting.

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Landing Pages Copywriting Tips Lead Ranking 145

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Peter’s great landing page strategy?

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Landing Pages Business Conversion Rate Click Rate 140

The Lead Agency

MARCH 17, 2023

But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. of web traffic coming from mobile devices , it’s crucial to ensure that your landing pages are easily accessible on smartphones. Not optimised for mobile With 60.7%

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Landing Pages B2B Marketing Paid Search Agency B2B 62

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. For more information on building a keyword list from the ground up, give the following posts from my KoMarketing colleagues a read through: How to Generate New Keyword Lists and Ideas.

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Landing Pages Keywords B2B SERP 151

Unbounce

JULY 8, 2021

The same rule applies to landing pages. In fact, you probably don’t want every inch of your landing page to have content. White space offers tons of benefits to your landing page flow, structure, and impact. Want to learn how to make a killer landing page that uses the power of white space?

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Landing Pages Conversion FAQ Amazon 96

seo.co

OCTOBER 6, 2021

If you’re stuck with a landing page that just won’t convert, or if you’re looking for new ways to maximize your conversion rate, try any one (or more) of these 20 ideas for more conversions: 1. Prevent this by adding a satisfaction guarantee. If your landing page is too busy, it can distract users from the call-to-action.

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Landing Pages Conversion Tips Conversion Rate 97

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

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Landing Pages Traffic Top of Funnel Communities 121

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

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Landing Pages Best Practices Eye-Tracking Pricing 83

Hubspot

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information.

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Landing Pages Stats Conversion Rate Lead Ranking 101

Sharpspring

MARCH 13, 2020

Tips for Better Landing Page Conversion. Landing pages are great. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page. But what do you do when your landing page doesn’t convert?

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Landing Pages Click Rate Conversion Rate Advertising Agencies 76

Unbounce

JULY 14, 2020

Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. They need more than a blank form field.

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Landing Pages Lead Generation Sales Qualified Leads Lead Ranking 145

ConvertKit

NOVEMBER 26, 2019

What used to require buying a domain, setting up hosting, installing WordPress, choosing a theme, and adding opt-in forms—all just to validate a creative idea—is now available in one tool with ConvertKit. As of today you can build landing pages and forms in ConvertKit for free , making it the easiest way to launch your next creative project.

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Landing Pages Domain Validation Broadcasting 135

Unbounce

APRIL 15, 2021

And that’s why it’s never been more important to ask yourself this question: “What’s a good, bad, or average conversion rate for my landing pages?”. How do your pages stack up against the competition? Of course, in many of the industries we analyzed, paid search ads are by far the dominant way of driving new traffic.

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Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. I came across this ad while scrolling, and because I saw my favorite colors in the ad, I had to click on the image.

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Landing Pages Facebook Marketing Automation Services Budget Programs 95

Navigate the Channel

MAY 26, 2021

One of the most overlooked strategies for commercial contractors is landing pages. Keep reading to learn the best commercial contractor landing page strategy. You can also create specific landing pages with a purpose. Step One: Build Your Landing Pages with Quality Content.

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Landing Pages Word of Mouth Marketing & Strategy Best Practices 65