KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. This is especially true for the B2B space, because the person researching often does not have decision-making power. Your audience and funnel stage will influence which advertising platform to use.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 77

Landing Pages Twitter Optimization Template 77

Sprout Social

FEBRUARY 17, 2020

While you might know a lot about creating great Pinterest ads , are you showing them to the right people? Understanding how Pinterest ad targeting works is key to creating great ads that generate the most buzz, awareness, traffic and conversions for your buck. Why your Pinterest ad targeting matters. Brand awareness.

Ads 123

Ads Top of Funnel Keywords Advertising Funnels 123

illumin

APRIL 18, 2024

Data can be used to compile lists of potential buyers, track customer behavior through the marketing funnel, and understand the effectiveness of campaigns to adapt them. User consent and personal privacy are paramount to ethical data collection. That doesn’t mean that users are happy with their data being treated as a commodity.

Privacy 111

Privacy Transparency Privacy Protection Ethics 111

Webbiquity

FEBRUARY 7, 2023

Adding data to support your story can add credibility and depth to your message, making it more persuasive. Adding data to your story can break up the text and add visual interest, which can help hold your audience’s attention for a longer duration. A content funnel is one way to understand your audience’s knowledge level.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Marketing Insider Group

JUNE 14, 2021

Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. The most commonly created video types are social media videos, ads, presentation videos, sales videos, and explainer videos. Personalized messages. Interviews. Educational videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

DECEMBER 8, 2021

Tracking buyer journey benchmarks throughout the journey helps businesses determine where buyers are falling out of the funnel — and provides key insights into how to keep them on the path to conversion. And, they might not reach out to your company in person until they are ready to buy. Paid ads traffic. Organic search traffic.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Stevens & Tate

MARCH 31, 2024

Making AI shopping help work well means using customer data responsibly to give people personalized help that matches what they like. Automated Pausing in Ad Groups Google Ads has recently implemented a significant update that introduces automated pausing of ad groups exhibiting low activity. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Sprout Social

OCTOBER 12, 2020

We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. In this article, I’ll discuss how marketers can create a social media content funnel to support three stages of the funnel: awareness, consideration and conversion.

Top of Funnel 143

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 143

Buffer

MARCH 4, 2019

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. 7 Easy Ways to Improve Your Retargeting Ad Campaigns. Tip #5: Utilize Dynamic Creative Ads on Facebook. Tip #1: Understanding the buyer journey.

Top of Funnel 75

Top of Funnel Paid Search Agency Ad Frequency Ads 75

Oktopost

JULY 15, 2020

In-person, offline events have always been seen as the best way to deliver impactful B2B marketing : think conferences, trade shows, and other professional gatherings. Now that we’re all having to adapt to the dangers of COVID-19, things have changed and in-person events are a non-starter for many companies.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Twitter: @davegerhardt (37.7K Matt is the founder of Heinz Marketing, author of a slew of essential B2B books including “The Predictable Pipeline, The Modern Marketer’s Field Guide and Full Funnel Marketing.” Twitter: @HeinzMarketing (113K followers).

Marketing Analytics Tools 119

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 119

Sharpspring

JUNE 16, 2020

What Is Digital Ad Retargeting? Digital ad retargeting helps you persuade those people to consider doing business with you. Benefits of Ad Retargeting for Marketing Agencies. Retargeting ads significantly increase the chances of potential customers clicking that “place order” or “sign up” button.

Paid Search Agency 52

Paid Search Agency Ads Marketing Agencies 1 Advertising Agencies 52

illumin

NOVEMBER 7, 2023

Journey advertising is a transformational shift in how marketers and companies reach their consumers with personalized, targeted messages unique to each stage of the marketing lifecycle. A journey-based ad strategy is a series of ad campaigns that focus on the touchpoints and stages of the customer journey.

Advertisements 52

Advertisements Advertising Top of Funnel Funnel Advertising 52

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. Issue a challenge: Wendy’s Wendy’s Twitter is legendary as a social media strategy, and it works wonders for their bottom line. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes. Not bad for a fast-food chain!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Content Standard

AUGUST 24, 2021

Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 Over 78% of that ad revenue lined the coffers of just ten companies. On the same earnings call, we heard that Facebook’s ad prices continue to rise (+47% QoQ), and its ad inventory is nowhere close to keeping up. billion in 2020. Not convinced?

Privacy 126

Privacy iProspect Ad Exchange Paid Search Agency 126

QuanticMind

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. The product team at Hubspot described attribution as surfacing “which interactions a person or group of people took along their journey toward a desired outcome or ‘conversion’ point.”

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Only B2B

OCTOBER 26, 2023

This compelling statistic underlines the tremendous power of personalized communication in the realm of B2B. Research indicates that personalized content leads to a remarkable 42% higher conversion rate. Using Email Marketing: The Art of Personalized Engagement Email marketing retains its position as a robust force in the B2B arena.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

ClickZ

FEBRUARY 7, 2022

Award-winning branded content creator, Melanie Deziel shares advice on how to personalize connections as your audience grows. We gush over the Fortune 100s pumping out big-budget ads with big names for the big game and their big sale. What standardized communications could benefit from some personalization? Prioritize people.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Anyword

MAY 16, 2022

Social Ads. You can use social media ads as a CTA at just about any stage of your funnel. If you’re looking for new customers, consider running an ad that asks people to follow you on Facebook or Twitter. We choose to analyze ads covering the following topics: Celebrities, Music, Movies, Fashion, and TV.

Copywriting 90

Copywriting Landing Pages Urgency Marketing CTR 90

Envy

AUGUST 18, 2020

We’ve all been there: Crafted our content plan to include a remarkable eBook, meticulous landing page and paid ads to die for. In addition, as businesses are starting to realize the potential of personalized campaigns, ABM is quickly becoming the go-to strategy for B2B tech companies aiming to improve their marketing and sales alignment.

Ideal Customer Profiles 114

Ideal Customer Profiles Account Based Marketing ABM ROI 114

Top Rank Marketing

NOVEMBER 17, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos. Where in the marketing funnel will these videos fall? Others create videos only for social media ads.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Content Standard

OCTOBER 8, 2019

And with retargeting added to the mix—one of the most powerful LinkedIn ad targeting tactics —brands can better reach people who’ve engaged with their content or ads but have not yet converted, as well as those who are already in the sales process. Getting Started With LinkedIn Targeting. Reaching the Right Professionals.

Linkedin 50

Linkedin Tactics Paid Search Agency Ads 50

ClearVoice

DECEMBER 9, 2022

” YouTube has a section specifically for short videos, which brands use to create inspiring top-of-the-funnel campaigns. October 4th started like any other day, but then Facebook went dark, and people did the only sensible thing they could do, turned to Twitter where they were hit with this message, “Hello, literally everyone.”

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Inbox Insight

NOVEMBER 17, 2020

Other big issues raised by our survey respondents include being able to successfully combine data with strategy to deliver targeted ads, and ensuring sales teams are using intent information effectively. For marketers looking to improve personalization, one of the best ways to use intent data is to nurture known leads through email marketing.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Sprout Social

MAY 9, 2023

It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. They help you create compelling communications to reinforce relationships with prospects at each level of the sales funnel. How is artificial intelligence used in marketing? Here is a closer look.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. LinkedIn Twitter. The “yelpficiation” of B2B is the rise of sites like G2, Capterra, and Trust Radius becoming real players when it comes to bottom-of-the-funnel content. LinkedIn Twitter. LinkedIn Twitter. Brendan Hufford- Director of SEO at Directive.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Oktopost

SEPTEMBER 4, 2020

In addition, according to some studies, LinkedIn users convert to leads at a rate nearly three times higher than Twitter or Facebook users. There’s an easy answer—wherever you get the best return on your investment or in advertising terms – the best ROAS (Return on Ad Spend). Lead generation forms and unique ad formats.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales! Growth Hacking Funnel. Source: Twitter. What Is Growth Hacking?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Navigate the Channel

OCTOBER 17, 2017

B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel. When you add this trend to the growing move towards personalized content, you can see how different segments of the population are seeing completely different stories.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

B2B Digital Marketer

OCTOBER 27, 2022

Learn how you can plug scorecards into your marketing funnel. For the last decade, marketers have become expert broadcasters – from blogs, articles, podcasts, videos, social media, ads, and websites. In this episode, Daniel Priestly shares with us quiz funnel marketing and 5 reasons why quiz funnel marketing sucks.

Marketing Funnels 52

Marketing Funnels Top of Funnel Digital Marketing Funnels Advertising Funnels 52

Salesforce Marketing Cloud

JANUARY 24, 2022

Are your social ads driving any revenue? A funnel report to identify bottlenecks. Close more sales in less time, build a more efficient sales funnel, enjoy shorter sales cycles, and ultimately, drive more revenue. Learn more about our small business CRM solutions by following us on Twitter , LinkedIn , and Instagram.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84