Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 117

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 117

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. In the live webinar, we addressed two big changes that will impact marketing: Apple Mail Privacy Protection and the end of third-party cookies. To start, look at what’s triggering these campaigns.

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Welcome emails are an essential component of your email marketing strategy. They should leave a positive first impression which will help contribute to higher engagement rates. What is a welcome email?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. “For Every $1 You Spend on Email Marketing ??,

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. A great open rate just shows how flashy your subject line is. How marketing leaders can use these reports.

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

ActiveDEMAND

NOVEMBER 30, 2018

Some marketing agencies have their account managers perform yearly or bi-yearly account reviews with their clients to get feedback, some also solicit feedback in their monthly meetings. you can request feedback based on a client trigger like a purchase. you can request feedback based on a client trigger like a purchase.

Customer Surveys 40

Customer Surveys Customer Satisfaction Ad Frequency Paid Search Agency 40

ConvertKit

DECEMBER 3, 2019

This means we mostly focus on open rates, click rates, and conversion rates to indicate the performance of a sender’s deliverability. sending frequency. Only import subscribers who have given you direct permission to receive email marketing. Sending frequency. The top components are: list collection.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52

Sharpspring

OCTOBER 6, 2017

Marketers know this feeling well. Yes, to be a marketer is to know loss. Marketing automation offers a variety of tools to help brands minimize customer churn and inactivity. This blog post will highlight the seven best re-engagement tactics for your marketing automation campaigns. Establish Triggers for Email Automation.

Tactics 41

Tactics Campaigns Ad Frequency Planning 41

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

Optinmonster

AUGUST 31, 2022

Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. Lead segmentation is a digital marketing strategy that involves sorting your leads into groups with similar characteristics, needs, or interests. What Is Lead Segmentation? Why Is Lead Segmentation Important?

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? And how to be there for their audience without adding to the noise. When times of crisis strike, the first thing marketers should think about is what not to do.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Valasys

JUNE 19, 2020

All spheres of marketing landscape were impacted, and email marketing was no different. Email marketing has always been an indispensable part of the B2B marketing landscape and is a way for businesses to communicate with their potential customers fast, incurring a minimum cost, and in an accessible and replicable manner.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Adobe Experience Cloud Blog

APRIL 15, 2016

Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened.

Marketing Automation Services 48

Marketing Automation Services Ad Frequency Thought Leadership Marketo 48

Act-On

OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

SMS 182

SMS Advertising Mediums Work Management Marketing Management 182

Content Standard

JULY 1, 2015

In content marketing, we’re so focused on mastering the next big channel or tactic that we sometimes forget about marketing tools that have worked well in the past. Interestingly, newsletters have only gotten more popular among B2Bs and B2Cs as content marketing has emerged as an essential component to any digital strategy.

Newsletter 45

Newsletter Tools Best Practices Blast Campaigns 45

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. According to statistics, last year, U.S. What is Email Optimization?

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

SendX

JUNE 8, 2020

Your customers open their email. They see an inundation of email marketing and their fingers are flying, sending the emails straight to junk, left, right and center without even opening them. Personalizing your email marketing creates an abundance of benefits. Hubspot has found this technique to work very well.

Email Marketing 196

Email Marketing Personalization Paid Search Agency Trigger Marketing 196

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

JUNE 7, 2012

Here are a few more advanced tips for marketers looking to kick their email expertise up a notch. Static email lists are pretty common in email marketing. Tracking tokens added to your links help you distinguish what traffic came from which outreach effort, so you know which channels were most effective. Not a fan of coding?

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. What Is Email Deliverability?

Deliverability 103

Deliverability CAN-SPAM Work Management Domain 103

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Knowing these insights is powerful—they fuel future growth for your email marketing program. Knowing these insights is powerful—they fuel future growth for your email marketing program. Here’s what we found.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Adobe Experience Cloud Blog

JULY 7, 2016

Author: Dave Chaffey I recently participated in a Marketo webinar on Key Email Trends European Marketers Need to Know (that really all marketers need to know). We left some time for questions, and we received plenty of interesting questions on email marketing—from basic to advanced. How to Grow and Profile Your List.

Email Marketing 91

Email Marketing Ad Frequency Webinar Metrics Paid Search Agency 91

Adobe Experience Cloud Blog

MARCH 20, 2017

Author: Stefan Bhagwandin Marketing automation means a lot of things. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. The best way to understand the value of mobile marketing automation is to break it up into actionable pieces. Automation starts with data.

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

ConvertKit

APRIL 2, 2021

His webinar made around $12,000 in revenue, and Khe knew this meant he’s tapping into the market that needs his teaching. ConvertKit supported my goal of frequency, speed, and consistency,” he adds. Khe uses ConvertKit’s visual automations to connect different triggers, sequences, and events. Spoiler: it landed well.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

Litmus

JULY 7, 2021

When do marketing teams start holiday email planning? Jodie Coher , marketing strategist at JAC Media , recommends kicking off your holiday email planning after the 4th of July. Email marketers have to think on their feet , and you never know when there could be an update that throws a curveball in your strategy.

Planning 108

Planning Deliverability Privacy Protection Email Campaigns 108

Launch Marketing

APRIL 7, 2021

When you look at stats collected on lead nurturing, it proves that lead nurturing programs are a key focal point for B2B marketers as 74% of companies say their top priority is converting leads into buyers. For example, you can set goals to have a 20% open rate and 15% click-through rate on the emails you send at a certain stage.

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Buying Cycle Marketing Qualified Leads 62

Martech Advisor

MARCH 5, 2020

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” What Is Marketing Automation? What is Marketing Funnel Automation.

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

Single Grain

JUNE 12, 2019

Smartphones have emerged as a bright spot in the global market of booming mobile communication and are growing in an unprecedented way nowadays. Schedule your messages to get delivered according to the time zones of your subscribers, because precise timing and the right amount of frequency are two critical elements. 5) Personalization.

Click Rate 111

Click Rate Banners Segmentation Mobile Marketing 111

SmartBug Media

OCTOBER 21, 2021

Attribution reports: Revenue: which marketing or sales activities are creating revenue for your business. Contact create: lead generation marketers, figure out what’s generating good leads in your CRM. Deal created: bridges the gap between the first two: which marketing & sales activities are generating good deals.

Hubspot 52

Hubspot Top of Funnel Account Based Marketing Tips 52

accelerate agency

MARCH 6, 2022

In the SaaS model , marketers should have profound knowledge of the marketing tactics they put in place. SaaS email marketing can increase your engagement and conversion rates as well as create a loyal customer base when done right. As there are no tangible products to promote to your customers, SaaS marketing is tricky.

Email Marketing 98

Email Marketing Marketing & Strategy Marketing Strategy Campaigns 98

SendX

SEPTEMBER 10, 2018

You have spent countless hours to come up with the perfect content marketing strategy for your company. But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already?

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158

SmartBug Media

SEPTEMBER 25, 2020

Is there a limit on the number of times we as marketers need to be reminded about this? Ashley pointed out that only 5% of marketing leads are high-quality (per HubSpot’s recent survey). In particular, it may make sense for marketers to gate some of their more bottom-of-the-funnel content that signifies strong buying intent.

Demand 69

Demand Industry CMS Top of Funnel B2B Thought Leadership 69

Single Grain

JULY 25, 2019

But marketers back then didn’t have the fancy data collection methods we have today. Customer data platforms (CDPs) seek to fill in the gaps left behind other data-rich systems — not as a replacement, but in cooperation so that sales and marketing can finally align. Click here to download it for free right now! 3) Qualitative Data.

Ideal Customer Profiles 81

Ideal Customer Profiles Work Management Budget Programs Marketing Management 81

accelerate agency

MARCH 6, 2022

In the SaaS model , marketers should have profound knowledge of the marketing tactics they put in place. SaaS email marketing can increase your engagement and conversion rates as well as create a loyal customer base when done right. As there are no tangible products to promote to your customers, SaaS marketing is tricky.

Email Marketing 52

Email Marketing Marketing & Strategy Marketing Strategy Campaigns 52