Remove Ad Frequency Remove Analytics Remove Eye-Tracking Remove Information
article thumbnail

25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. In this post from Convince & Convert , you’ll learn how to secure more clicks without pouring your marketing budget into paid search ads. How Often Should You Blog? Why, you ask?

article thumbnail

11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

article thumbnail

Five Takeaways from Advertising Week 2023

Digilant

“Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. Premium content is now in the eye of the beholder: the consumer. Enter: Free Ad-Supported TV, otherwise known as FAST. With 72% of U.S.

article thumbnail

How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

article thumbnail

The new identity landscape: A marketer’s guide

Martech

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. For the marketer who wants a birds-eye view of the leading players, I’ve laid out who they are and how they are building their identity graphs.

article thumbnail

What is Repeat Purchase Rate & How to Increase it? (With Examples)

Huptech Web

Shopify tracks various metrics to help you analyze customer behavior and purchasing patterns. The formula is; To Calculate RPR for your store , you’ll need to access two customer data points from Shopify Analytics. Go to the Analytics section on the dashboard. Log in to your Shopify admin panel. Click on Reports.