Remove Ad Exchange Remove Marketing Remove Network Marketing
article thumbnail

Ad Network vs. Ad Exchange: Key Differences and Similarities

Martech Advisor

Ad networks and ad exchanges are two components of the programmatic advertising ecosystem. If you’re familiar with the programmatic advertising ecosystem, you’re no stranger to ad networks and ad exchanges. Ad Network vs. Ad Exchange: Everything You Need to Know.

article thumbnail

Google adtech antitrust trial: Everything you need to know

Martech

Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers buy and sell ads and the exchange that connects them. Google dominates the publisher ad server. Bottom line.

Google 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retail media networks and advertisers going from guesswork to growth

Martech

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. However, the opportunity to reach high-intent customers within a retailer’s network is too powerful to pass up.

article thumbnail

What is an Ad Exchange and How Does it Work?

Stevens & Tate

Before ad exchanges began popping up, the only way for marketers to purchase ad space online was directly through publishers. As new ways to purchase advertising space online have popped up, including programmatic ads and RTB (real-time bidding) ads, so have ad exchanges.

article thumbnail

How to Start a Podcast and Make Money This Year

Webbiquity

Marketing Your Podcast Choosing a Hosting Platform Your podcast host is where your audio files are stored and distributed to various podcast platforms. Collaborating with Other Podcasters and Influencers Networking with other podcasters and influencers in your niche can expand your reach. Platforms like Patreon, Supercast, and Glow.fm

article thumbnail

Are social networks as dominant in B2B content marketing?

Exo B2B

The question is a bit daring in the world of marketing. A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels!

article thumbnail

The Best Jacksonville Marketing & Business Networking Groups

DAGMAR Marketing

That’s why we’re always on the lookout for business and marketing networking events throughout the First Coast. While we’re primarily a local SEO and internet marketing services agency, we consider networking with all sorts of Jacksonville companies and individuals important to our success. Exchanging Referrals.