Single Grain

NOVEMBER 8, 2019

Do I really need to write white papers and e-books? What these companies fail to understand is that when done correctly, content creation isn’t solely about budget, beating the competition or a simple case of frequency. White Papers/E-books. Case Studies. Landing Pages. Infographics. Checklists.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Zoominfo

JULY 21, 2019

At this point, the marketers have developed a business case, are seeing early success and becoming more sophisticated with measurement and scaling ( source ). Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Single Grain

MAY 18, 2021

A lead magnet is a valuable (and often free) resource you create and offer your target audience in exchange for their contact details. Reports, case studies and white papers. 2) Study Your Competitors. By studying your competitors, you can gain better insight into: Lead Magnet Formats That Work.

Paid Content 145

Paid Content Lead Ranking Top of Funnel Lead Scoring 145

Chris Koch

MAY 21, 2010

Both Facebook and we have traditionally believed that the content services that we provide—in our case studies, white papers, webinars, etc.—come It’s a gradual process—the currency of which is trust and exchange of value. come at a price. The key is the interaction—not the information. What do you think?

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. platform for value-added HIM experiential education featuring multiple software applications and corresponding lab lessons. HIM Body of Knowledge TM. Journal of AHIMA. Virtual Lab. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

The Point

NOVEMBER 28, 2011

At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

KoMarketing Associates

JANUARY 29, 2015

With respect to third party platforms and vendors, do we pay your search platforms directly or do you run ad spend through an agency? Who Is Seeing My Ads? There are nearly endless targeting options, social extensions, and platform choices in which to serve PPC ads. From our case study: L-com Global Connectivity Case Study.

Adwords 120

Adwords Advertising Agencies Organization Google 120

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. A study by SerpIQ found that top ranking content is usually just over 2,400 words. NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Optinmonster

FEBRUARY 15, 2024

A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address. Lead magnets are how Social Media Examiner added over 250,000 subscribers to their list in just one month, and how Nick Gray grew his list by 600%. You deliver the lead magnet.

Small Business Marketing 111

Small Business Marketing Leads Lead Marketing Qualified Leads 111

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? You simply have to put them behind a lead capture form that requires visitors to sign up with their contact information in exchange for the download.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

SmartBug Media

DECEMBER 17, 2019

A landing page is different from other pages in that it follows both of these criteria: It has a form that allows you to capture a visitor's information in exchange for a desired offer. Secondary offers (case studies, consultations, webinars, and more) should be shown through another form or specific CTAs on the thank you page.

Landing Pages 113

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 113

NuSpark Consulting

OCTOBER 17, 2016

For the buyer, it’s the anxiety associated with exchanging something of known value for something new and different which might not yield the promised benefits, resulting in a net loss. After all, if that were the case, they wouldn’t be looking at your page. It’s that you’re a relative stranger compared to the other company.

Landing Pages 100

Landing Pages Design Ad Exchange Urgency Marketing 100

Hinge Marketing

NOVEMBER 7, 2016

In rare cases, this piece can become even better known than the expert, herself. Another option is to produce white papers. Most white papers range in length from a few pages to 20 pages or so. If possible, the topic of the study should align with one of your issues. And it’s their signature calling card.

Personalization 116

Personalization Tips Brand Identity Branding 116

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Case Studies. Paid Media. Landing Pages. back to top. . Paid Media. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Outgrow

AUGUST 6, 2021

As a result, your audience is encouraged to offer their lead information in exchange for the solution offered by the calculator. . You can use this to engage and provide value to your visitors in exchange for their lead information. . And so, adding a lead generation form, like the one given below, on your chatbot goes a long way.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

NuSpark Consulting

DECEMBER 31, 2011

Limit waste messaging, and present a clear case to the key stakeholders who have purchase influence. Ensure you have the resources and staff that knows how to write, design, and produce engaging content for sharing and thought leadership, such as white papers, case studies, ebooks, and articles.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Brightedge

JANUARY 13, 2020

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Ad Extensions. Writing Ads. In brief, programmatic buying uses segmentation, tracking, behavior, and contextual bidding to mine general bulk ad inventory for targeted inventory results at a more efficient price.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Hinge Marketing

MAY 18, 2020

In almost all cases, virtual marketing is less costly and less time consuming than the traditional alternatives. Why would that be the case? For example, SEO is very important in attracting potential leads, while video case studies are more applicable to closing new business. Saves time and money.

Marketing Automation Services 126

Marketing Automation Services Paid Content Service Top of Funnel 126

Only B2B

AUGUST 21, 2024

You need to establish regular cross-functional meetings, shared KPIs, and integrated systems to foster ongoing collaboration Multi-Channel Engagement: ABM leverages multiple channels to reach target accounts, including personalized email campaigns, direct mail, content marketing, and targeted ads. Best way to do this?

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71

Industrial Marketing Today

NOVEMBER 3, 2011

Pull a few key points out of an existing technical article or a white paper and expand on those points in your blog post(s). After sampling your content, your blog readers are more likely to download the complete article/white paper in exchange for their contact information (lead generation).

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Single Grain

JANUARY 15, 2020

By 2021, almost one third of Internet users will be using ad blockers — which means that almost one third of all ads won’t reach their target and these companies will lose a good chunk of revenue. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Content4Demand

MARCH 19, 2019

Other early stage efforts showing good results include video, case studies and infographics. We added events to the benchmark report this year based on the number of write-ins in last year’s survey. Right behind that were case studies (63%) and then lead nurture campaigns. Buyers Are Hungry for Human Interaction.

Top of Funnel 72

Top of Funnel Advertising Benchmark Demand Peer-to-peer 72

Scoop.it

OCTOBER 14, 2021

Content marketing can take many forms, including starting a blog , publishing white papers & case studies, or sending newsletters via email. Content marketing is mostly organic except when you’re running ads to boost your content. Implementation. This helped them acquire 4.4

Paid Content 111

Paid Content Advertising Agencies Content Marketing Planning 111

Optinmonster

SEPTEMBER 18, 2020

This content could be just about anything: articles, videos, white papers, etc. The form itself might ask just for your email address, or you might need to provide your name, phone number, or other personal information in exchange for access. Gated content is online content that you have to fill in a form to get access to.

Lock-In 110

Lock-In Top of Funnel Conversion Marketing Automation Services 110

NuSpark Consulting

JULY 15, 2011

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. white papers, case studies, website copy, videos, podcasts, blogs). Creating adgroups (categories) and ads for each specific product/service.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. white papers, case studies, website copy, videos, podcasts, blogs). Creating adgroups (categories) and ads for each specific product/service.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Orange Owl Blog

JANUARY 22, 2025

A study by Edelman revealed that 81% of B2B decision-makers consider brand trust as a key factor in their purchase decisions. This includes well-crafted content, detailed case studies, and data-driven marketing materials. Example: Salesforce offers in-depth reports and white papers on cloud computing and CRM solutions.

Paid Content 52

Paid Content Enterprise Management Webinar Metrics Work Management 52

Martech

JANUARY 20, 2022

In 1996, Microsoft introduced NetMeeting, which enabled users to communicate and exchange data in real-time. The company added nearly 600 customers in 2020, compared to just 150 in 2019. Like other lead generation tactics, connecting with virtual event attendees is often based on an exchange of value. On24 Growth, 2018 to 2020.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

ClearVoice

JUNE 13, 2022

Evaluating page experience for a better web – Google blog post about adding Core Web Vitals to their algorithm. Cluster posts, on the other hand, are pieces of content that focus on related subtopics, like “post scheduling tools,” “social media ads,” and “social media contests.”. Use keyword clusters and content pillars.

Marketing Budget 116

Marketing Budget Tactics SEO Lead Ranking 116

SmartBug Media

JANUARY 30, 2020

A case for adequate channel marketing funds is twofold. First, you must make a case for how your marketing campaigns will increase revenue for your company. The benefit of content marketing is that you and your partner may not have to exchange customer lists. Blogging can be done more frequently than email marketing.

Paid Content 94

Paid Content Advertising Channels Advertising Agencies Brand Identity 94

ClearVoice

SEPTEMBER 7, 2022

White papers. Similar to industry reports and survey results, white papers also offer original research data that can magnetize new leads. However, white papers are more distinct than industry reports. Case studies. White paper. Click To Tweet. What are good lead magnets?

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 52

Optinmonster

SEPTEMBER 30, 2022

Famous copywriter Eugene Schwartz said: “Your headline has one job: to stop your prospect and compel him to read the second sentence of your ad.”. The X%, in this case, could be anything: people who are your customers benefiting from your services or people who aren’t your customers and, therefore, missing out on something cool.

Urgency Marketing 98

Urgency Marketing Open Rate Case Studies Click Rate 98

Inbox Insight

NOVEMBER 23, 2022

In its simplest form, lead generation is about capturing and stimulating the interest of buyers and involves collecting a potential customer’s information — such as name, email, company name, and job title — and then using that information to target them with customized sales pitches or ad campaigns. Personalize touch points.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Porch Group Media

APRIL 20, 2021

In fact, email outperformed SMS by 92% and banner ads by over 39%. More than half of consumers report they are comfortable sharing their data with a brand in exchange for better service, but there is a line between creepy and cool. When asked, “Have you ever made a purchase from any of the following in the last 12 months?”,

Loyalty 72

Loyalty Multi-Channel Ad Exchange Banner Ads 72

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS. Message Ads.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

SmartBug Media

NOVEMBER 18, 2022

A/B tests take one item to test—like a landing page template or ad graphic—and measure which generates the most views or conversions. This is in exchange for your content or a subscription, like an email newsletter. This landing page houses your gated content, such as a guide or white paper.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Optinmonster

NOVEMBER 10, 2022

A lead magnet is something valuable you give in exchange for a prospect’s contact information. A report or white paper is an in-depth document that shares your unique data, insights, or advice. This has the added bonus of training customers and their inboxes to recognize your email messages. Case Studies.

Work Management 98

Work Management Examples Marketing Management Lead Scoring 98