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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. And another company offers a premium account for six months in exchange for a review.

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Make It to the Inbox With Litmus Spam Testing

Litmus

Litmus’ pre-send spam test gives you insight into what might get your email marked as spam so you can fix any issues before you press send. Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t).

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How AI fits into the martech landscape

ClickZ

All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.

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The Google anti-trust trial: A deep dive into the details

Martech

He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” He added: “If you switch some of these defaults eventually you’re just going to be switched back to Google if you do nothing.” Nadella added: “I see search or internet search as the largest software category out there.

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10 key e-commerce business risks and how to solve them

Sana Commerce

One of the most common mistakes made by businesses is copying data from competitors, which can lead to copyright claims, lawsuits, bad press, and loss of business. . Currency exchange risks. Currency exchange rates are not static; they change constantly. The solution is simple: don’t steal. . Customer expectations.

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The Definitive Guide to Conversational Marketing

Zoominfo

Think about it– people pay for ad-free services, skip through commercials, and change the station when ads invade their personal space. So how can you leverage conversational marketing to achieve your most pressing business goals? In fact, research suggests mass marketing engagement rates are at an all-time low.

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Will Bitcoin Crash and Burn?

Hubspot

Everyone also knows about bitcoin’s meteoric share rise, and with five percent of Americans currently investing in bitcoin and an additional 21 percent considering adding the cryptocurrency into their portfolios, bitcoin is one of the hottest assets on the market. The social network has also banned initial coin offering ads.