Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Instead of relying solely on written content, you can make use of the visual and auditory power of videos to capture your email recipients’ attention more effectively.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Lead Liaison

DECEMBER 8, 2022

Let’s talk engagement: Event activations are becoming the new norm for enhancing interaction at in person and hybrid events. Activations, also known as Gamification, connect attendees with activities that combine fun with education and brand impression. Is it interesting and staffed with a well equipped events team?

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Lead Liaison

JANUARY 3, 2023

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. Many organizations struggle to get staff to adopt new lead capture methods. Consider that next time you’re thinking of saving a buck on lead capture.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Lead Liaison

JANUARY 19, 2024

For more information about Lead Liaison, LLC, and its commitment to data security, please visit [link] Lead liaison is a multifunctional event platform speicalizing in Universal Lead Capture, Event Engagement, Sales & Marketing solutions and more with over 5,000 integrations for all common CRM and Marketing Automation platforms.

Lead Liaison 62

Lead Liaison Enterprise Management Lead Capture Trade Show 62

Lead Liaison

SEPTEMBER 19, 2023

One of Lead Liaison’s most notable achievements is the introduction of Captello, a trailblazing lead capture and engagement platform optimized for large enterprises. It’s deeply gratifying to see our vision transform businesses worldwide.”

Lead Liaison 62

Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

Martech

NOVEMBER 21, 2023

This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop.

Top of Funnel 119

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 119

Martech

APRIL 16, 2024

Real-time data is processed and available for use right after it’s captured. For example, the GPS on your phone captures your location and recommends a driving route in real time. But while it’s important to capture and process data quickly, it’s not always necessary to act on it right away. That’s milliseconds.

Enterprise Management 114

Enterprise Management Paid Search Agency Planning Marketing Management 114

Marketing Insider Group

MARCH 25, 2024

It’s about using that data to outsmart the competition and capture your audience’s attention. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. It’s about actively using it.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Optinmonster

FEBRUARY 12, 2024

Adding recent sales popups lets you show verified site activity on any page of your site, without needing to wait for shoppers to find product reviews. Seeing a lot of activity for a product they’re interested in could be enough to trigger a shopper to buy before they miss out! Get More Reviews: Need more product reviews?

Peer-to-peer 73

Peer-to-peer Urgency Marketing eCommerce Statistics 73

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between. Photo by Niklas Ohlrogge on Unsplash.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Lead Liaison

DECEMBER 22, 2022

Demystifying APIs & Dev Kits for Event Lead Capture. You’ve set up your Universal Lead Capture form, your documents are ready to go, and your team is trained. Now the important question: have you figured out how your team will actually be capturing contact data at your event? . 1: Ask for post-show reconciliation.

Lead Capture 76

Lead Capture API Lead Liaison Sales Qualified Leads 76

Marketing Insider Group

NOVEMBER 21, 2023

Its “Kodak Moments” was a genius marketing term for the memories people could only capture because of Kodak’s film. Instead, they talk about capturing and sharing experiences. Shared user content naturally gives them the opportunity to let active people know how they can get the same shot with GoPro equipment.

Product 216

Product Lead Ranking Fulfillment Amazon 216

Lead Liaison

DECEMBER 15, 2022

To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today! The post Sessions Tracking Solved! appeared first on Lead Liaison.

Lead Liaison 92

Lead Liaison Marketing Automation Services Marketing Management Trade Show 92

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Using Universal Data Activation, marketers can stream any element of data from any source — CDP, website, mobile app or homegrown solution.

Activities 127

Activities Advertising Channels Personalization Marketing AI 127

Lead Liaison

JUNE 14, 2023

17 Opportunity Costs of Not Having a Universal Lead Capture Strategy It’s easy to look at the price of something and consider it a “cost”. Universal Lead Capture is a Strategy, not Software Universal lead capture is often confused as being a software solution; instead, it’s a business strategy. Should this be a deal killer?

Lead Capture 97

Lead Capture Cost Lead Liaison Trade Show 97

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. If you’re goal is to capture the largest market share for your product, for example, you need to identify objectives that help establish your company as the industry leader.

Ad Building 140

Ad Building Branding Brand Identity Marketing & Strategy 140

Zoominfo

AUGUST 2, 2021

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. You want to capture website visitors when they’re the most receptive, such as when they’re on a particular product page or when they’ve spent a certain amount of time on your website.

Marketing Automation Services 246

Marketing Automation Services Sales Qualified Leads Marketing Websites Lead Scoring 246

Martech

DECEMBER 18, 2023

And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies. Project management AI-enabled work requires the same amount of attention as any other business activity. Expand metadata capture in creative platforms. The introduction and safe use of AI is the ultimate goal.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Lead Liaison

AUGUST 17, 2022

A number of interesting gamification companies have emerged in the marketplace, providing event activations and gamification solutions. These super flexible activations drive engagement, reinforce messaging, and broker conversations while capturing important lead data.

Ad brokers 62

Ad brokers Companies Lead Liaison Lead Capture 62

SmartBrief - Marketing

MARCH 7, 2024

One area marketers can’t dismiss is dark social media activity. These key factors have driven the rise of dark social activity. Marketers may be missing out on important brand conversations by not leveraging dark social media activity to their advantage.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Stevens & Tate

MARCH 4, 2024

Engagement : Radio uniquely integrates into daily routines, serving as a companion during commutes, chores, or work, fostering an environment where listeners are more receptive to ads, leading to higher content retention due to the need for active listening. The answer lies in a balanced approach.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience. I could not have been more proud of how well our client utilized Lead liaison Gamification and Universal Lead Capture.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Convince & Convert

MARCH 28, 2024

This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. But acquiring, capturing, and processing this data is one thing, what do you do with it once you have it? When your team sees you actively utilizing this data, they’ll be more likely to follow your lead.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. Older event lead capture methods include renting apps and scanners from the organizer, collecting business cards, manually completing online forms, and taking notes on paper.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

Martech

FEBRUARY 12, 2024

The ability to drive traffic and capture data enables brands to analyze what aspects of their strategy work and, more importantly, which do not. Pinpoint your most valuable and easily captured customers. The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life.

Marketing Attribution 115

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 115

Martech

OCTOBER 11, 2022

So, it needs to have a clear ingestion process in order for it to be able to help you activate in an efficient and clean way.”. Captured from these outward-facing data sources, the data is then organized internally. Internal infrastructure for captured data. Once that data is captured, what are you doing with it?”

Organization 110

Organization Ideal Customer Profiles Social Media Sales Qualified Leads 110

Go Beyond SEO

APRIL 23, 2024

By bidding on relevant keywords related to pest control, you can reach potential customers who are actively searching for your services. By offering valuable content, you can attract organic traffic, build trust with your audience, and capture leads through lead magnets or newsletter sign-ups.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. But what truly sets them apart? Brand awareness and visibility.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Martech

JANUARY 11, 2024

In today’s noisy online world, email stands out as the key to capturing both intention and attention,” said Jon Beck, CRO of marketing technology platform LiveIntent. Brands are looking to capture this interest in reading email for content by giving up some of their special-offers messaging. Get MarTech! In your inbox.

Email Marketing 130

Email Marketing Marketing AI Enterprise Management Work Management 130

Lead Liaison

JANUARY 31, 2023

Why aren’t they answering, and why are you interrupting a VIP conversation with phone call or text activity? Lead liaison’s universal lead capture app enables users to customize responsive forms and include documentation while scanning in the lead. Are you sure the phone number you have is correct? A red circle = unavailable.

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

SmartBug Media

APRIL 23, 2024

The simplest activities can generate the most buzz. Social Media Photo Ops Forget the standard backdrop—think outside the box and create interactive installations that encourage attendees to capture and share photos on social media. Keep in mind that incorporating interactive elements in your booth doesn’t require a high-tech plan.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

FunnelEnvy

FEBRUARY 19, 2024

This post explores landing pages in the context of the SaaS funnel buyer stages: Awareness, Activation/Purchase, and Expansion/Upsell. A common desired conversion is to capture email addresses for email marketing. Frictionless Lead Capture. Keep form fields minimal and focus on capturing essential information.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. At the end of the experience, 82 unique leads submitted contact information to learn more about Lead liaison Games, Gift Card Rewards and Universal Lead Capture.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

Stevens & Tate

APRIL 15, 2024

Engagement Through Authentic Stories : Leveraging the power of storytelling, videos that capture real-life experiences and testimonials from current residents can significantly impact potential residents and their families. It invites potential residents to imagine being part of your active community.

Video Marketing 80

Video Marketing Marketing & Strategy Marketing Strategy Planning 80

Martech

JANUARY 25, 2024

Tealium’s Tealium for AI provides teams with consented, filtered, and enriched data in real-time for AI models and data activation. TamTamy Reply’s AI Live Posting uses generative artificial intelligence and automation to support the creative and editorial activities of social media teams.

Marketing AI 96

Marketing AI Paid Search Agency Lead Ranking Psychographics 96

Salesforce Marketing Cloud

APRIL 9, 2024

They connect all your disconnected internal and external data, giving siloed areas of your business a complete view of customer activity and data. In real-world terms, this means a salesperson can now get insights from a prospect’s interaction with marketing campaigns and social media activity to identify the hottest leads.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110