• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Activities, Trade Show] Start engaging from the first click in the Customer Journey
    Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. Shows/Direct Mail, Customer Call Centers, Retail Outlets. the channel/device that is active in the moment. messages, content and offers in real-time and in the channel or on the device that is active in the moment.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Activities, Trade Show] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    Having a company like Google provide this service further validates what our thousands of active customers already know: calls really are the new clicks. And what about other digital marketing channels such as display ads, email, videos, content, and social marketing like Facebook, LinkedIn, and Twitter?
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Activities, Trade Show] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    3) How to Sell $500,000 in Tickets with Zero Reputation - This blog post will show you how one entrepreneur generated demand for his events company. 6) 6 Ways to Supply a Social Boost to Demand Generation - This slide show will teach you how to integrate your social media campaigns with effective demand gen strategies. 11) U.S. 20) 49.7%
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Activities, Trade Show] Got a Trade Show Coming Up? How to Use Instagram While You're There
    'Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading.
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Activities, Trade Show] What Every Managing Partner Needs to Know About Social Media
    It is a wide range of public platforms (think LinkedIn, Twitter, Facebook) that use vastly different formats (limited text characters to full motion video) for very difficult purposes. There are also private networks run by trade associations, professional organizations and the like. On Twitter or LinkedIn? Not so much.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Activities, Trade Show] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    Follow Friday was very, very popular on Twitter back in 2009. Here''s how it worked: Every Friday, you''d send a tweet to your followers recommending a Twitter handle you thought was super interesting and others might want to follow. Sweet memories, right? You think, "Does anyone actually do that anymore?" 1) #FollowFriday.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Activities, Trade Show] 7 Quick Ways to Curate Industry Content for Your Blog
    2) Follow Trade Show Blogs. Trade show blogs are some of the best places to find content, because they give good signals as to what''s changing in your industry and what trends you should keep reading more about. It''s an already-active platform, so there''s plenty of existing content to comb through. Blogging
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Activities, Trade Show] A Social Media Strategy for B2B Marketers
    They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Twitter. Think of Twitter as an online broadcasting tool.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Activities, Trade Show] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. We strongly believe in the connection between social media and SEO because of the propensity for active social media users to share and distribute links and content of the organization’s they follow and are passionate about. Email Marketing.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Activities, Trade Show] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    Inbound Helps You Actively Listen. Maybe the CEO him or herself does not post actively on Twitter, but the company’s CMO might, or the company’s LinkedIn Pages showcase hiring patterns that are relevant to your company’s services. You need to continue to sell more units more often to contacts you already have.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 20, 2014
    [Activities, Trade Show] Measuring the ROI of Trade Show Event Marketing
    According to Nicole: “With so much preparation, presentation, and follow-up activity involved in event marketing a thorough, finite measurement strategy is key.”. Online Activity. Nicole: “A vast amount of information is typically housed on company websites, so most marketing activity is designed to drive online traffic.
  • ENGAGE  |  MONDAY, JANUARY 13, 2014
    [Activities, Trade Show] 101 Reasons Why Social Matters to Your Brand
    According to Social Media Examiner’s “ 2013 Social Media Marketing Industry Report [PDF],” 86 percent of marketers say social media is important to their business, while 79 percent have already integrated social media into their traditional marketing activities. billion monthly active users. Twitter. 540 million active users.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 3, 2014
    [Activities, Trade Show] 4 Winning Tactics to Put in Your Marketing Plan
    Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. 'Happy New Year! Substance is king. SEO Is dead.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Activities, Trade Show] A Year in Review: The Biggest Social Media Updates of 2013
    billion active monthly users. The 3 Most Important Twitter Updates of 2013. 1) Twitter (finally) went public. about Twitter’s initial public offering in November 2013. At the time of its IPO, Twitter hadn''t made any money. 2) Twitter images began showing automatically in users'' streams.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Activities, Trade Show] Is Your Social Media Strategy Dynamic?
    'Social media, once the province of teenagers and the PR people who work for celebrities, crossed the chasm some time back and has become so mainstream that your grandmother probably has a Twitter handle. The fastest growing demographic on Twitter is the 55–64 year age bracket. And if you’re not using it – why not? So there they are.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Activities, Trade Show] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Activities, Trade Show] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Activities, Trade Show] How To Analyze and Grow Website Visits
    New direct visits result from both offline and online branding activities. Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Possible sources of referral traffic links include: • News articles in trade, local or business publications.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Activities, Trade Show] How To Analyze and Grow Website Visits
    New direct visits result from both offline and online branding activities. Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Possible sources of referral traffic links include: • News articles in trade, local or business publications.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Activities, Trade Show] Tips for Maximizing Your Content Marketing’s Potential for Exposure
    But there are also many tactics you can try to get more eyeballs for (and ROI from) your content: Stay on top of SEO: Hopefully you are actively monitoring search engine traffic to your site and optimizing your content for important search terms. But even the best marketing content is ineffective if no one sees it.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 16, 2013
    [Activities, Trade Show] Five Marketing Metrics that are Definitely NOT “Worthless”
    'Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. ” Of course it’s true that, ultimately,  any marketing tactic has to show business results (higher sales,  lower costs, or some combination thereof). ” Twitter Followers. ” True! Social Mentions.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 16, 2013
    [Activities, Trade Show] Five Marketing Metrics that are Definitely NOT “Worthless”
    'Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. ” Of course it’s true that, ultimately,  any marketing tactic has to show business results (higher sales,  lower costs, or some combination thereof). ” Twitter Followers. ” True! Social Mentions.
  • B2B MARKETING MENTOR  |  FRIDAY, AUGUST 30, 2013
    [Activities, Trade Show] Building a Sales Team the HubSpot Way: Through Content Marketing
    If a customer wanted to buy a product, they would have to go to a store or a trade show and talk to a sales representative. In the first 30 days of training at HubSpot, salespeople learn very little sales: Instead, they start a blog, create a website, open a Twitter account and begin email marketing campaigns. Intelligence.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 18, 2013
    [Activities, Trade Show] Why Manufacturers Should Use Both Email and Social Media to Reach the Professional Tradesman
    By using traditional methods like trade shows, PR and direct mail along with social tools like YouTube, SlideShare, Facebook and Twitter, you can start identifying potential customers and start gathering email addresses for your database. He shares his thoughts on how to use social to support your email activities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Activities, Trade Show] Simplest marketing question may be the most difficult
    He was asked by a winery owner to answer the question, how do you measure success online with Facebook or Twitter ? ” Now, I think his point was that some things are difficult to calculate as you try and measure time and money spent versus the return on that activity. 'By Jeffery Slater, {grow} Community Member. Another view.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 4, 2013
    [Activities, Trade Show] European Markie Awards Finalists Announced
    For every additional active lead on an account, DocuSign sees a 23% increase in the chance that the deal will close. Follow the event discussion on Twitter #EE13. 'by Eloqua | Tweet this It’s that time again! Finalists for the European Markie Awards have been announced!  Cincom Systems Inc. Best European Lead Scoring Programme.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MAY 21, 2013
    [Activities, Trade Show] Got Lead Gen? A Book Review
    I’m  not sure I quite agree with the assertion that there are two marketing activities: brand awareness and lead generation. think there is one marketing activity, which is demand generation. Surely it’s more instructive to show us lead generation in action than to lecture on abstract concepts. had no idea. It keeps going. 
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Activities, Trade Show] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
    2) 19% of marketers are unsure whether to characterize their marketing activities as inbound. 52) SEO consumes an average of 9% of marketers’ overall time, and its leads convert to sales at an industry leading 15% -- 50% better than trade shows, the leading traditional marketing channel. The Industry Reach of Inbound Marketing.
  • E-QUIP  |  TUESDAY, APRIL 30, 2013
    [Activities, Trade Show] Social Media: Beyond the Hype (Reprise)
    Since then, many A/E firms have seen their social media activities produce tangible results, but most firms still struggle with the challenges I alluded to in my original post. The reason I hear most often is the difficulty in linking marketing activities with tangible outcomes. But is it overhyped? But what about bottom-line results?
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Activities, Trade Show] 18 Fresh Stats About the Current State of Social Media Marketing
    One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. 3) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 12) 36% of all marketers have found a customer via Twitter in 2013.
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Activities, Trade Show] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing Guides, Tips and Tactics. ”).
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Activities, Trade Show] 7 Steps to Becoming a World-Class Real-Time Marketer
    Does most of your audience use Twitter? Do they focus more on the visual aspects of a particular subject and, therefore, are more likely to be active on Pinterest or Instagram? Lately, real-time marketing is the buzzword du jour. The Difference Between Real-Time Marketing and Newsjacking. How to Do Real-Time Marketing Like A Boss.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 22, 2013
    [Activities, Trade Show] Sales Prospecting Perspective Weekly Recap - Week of March 18, 2013
    started off our week of blogs discussing social prospecting and how you can use Twitter to produce a list of prospects who may be attending and industry trade show or conference. If you have a booth stop at the event, Twitter can be used to drive more traffic to your booth. Now, on to this week's recap.
  • EMAGAZINE B2B BLOG  |  TUESDAY, MARCH 19, 2013
    [Activities, Trade Show] Do you know who is Linking to your Website?
    Many of these back links happen naturally, from press release syndication, trade show participation, and membership directories. But it is also important to have an active backlinking strategy in place. Clicking on each domain will show you the pages on that domain that have backlinks. Inbound Links. Backlinking.
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 18, 2013
    [Activities, Trade Show] How to Integrate Social Media into Your B2B Marketing
    Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. Go through each traditional marketing activity you have and brainstorm on how you can extend each activity with social media. Use Twitter to link to your press releases, new product information, or events.
  • INBOUND SALES NETWORK  |  FRIDAY, MARCH 8, 2013
    [Activities, Trade Show] Stop Wasting Your Marketing Budget
    However far too many companies look at “vanity metrics”: the number of twitter followers, or people who fill out a white paper download, instead of looking at what really matters, which is direct revenue contribution and return on investment. Looking for ways for marketing to show ROI? Stop Talking About Meaningless Metrics.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 6, 2013
    [Activities, Trade Show] 10 Tips for Better Event Marketing
    Event registrations and on-site activity (such as scanning business cards or badges) can be a source of robust and accurate lead data. Better still, a robust lead scoring system can compare incoming leads against an existing database and identify other relevant behavior (such as content downloads or web site activity).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Activities, Trade Show] 5 reasons you should be in social media, even if the boss says “no”
    Research from The Social Habit , a division of Edison Research, reveals that more than 80 percent Americans between the ages of 13 and 24 are on Facebook and more than half are active every day. Don’t overlook social proof of authority as a legitimate reason to have an active social media presence. The Trade Show Dilemma.
  • MARKETRI  |  THURSDAY, JANUARY 31, 2013
    [Activities, Trade Show] 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
    For one thing, it's possible that dozens of competing firms occupying dozens of booths at dozens of similar conferences each year, and many of them just may them list this same “Industy X” on their website somewhere (and they might be more actively engaging in this area)! Write for trade publications.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 30, 2013
    [Activities, Trade Show] Where Are All The Great Leads Coming From? [VIDEO]
    So the first thing I found was that email marketing to a house list, SEO, social media (not ads) and trade shows topped the list for the most used channels, and that was with about 98%, 94, 88% and 87% of the sample all using those channels. . The outlier obviously would be trade shows. Cost per lead. Check it out. Right?
  • LOOPFUSE  |  THURSDAY, JANUARY 17, 2013
    [Activities, Trade Show] Marketing Technologies Continue to Advance But the Marketing Playbook Remains the Same
    At the simplest level, it is not that much different than offline marketing activities like the location you choose for your business or where your booth is at a trade show. As pointed out in the Cluetrain Manifesto , markets are conversations so keep that front and center as you approach your marketing activities.
  • MARKETRI  |  THURSDAY, JANUARY 3, 2013
    [Activities, Trade Show] 6 Strategies to Make Your A/E/C Industry Conference Experience "Social"
    " And while today's technology has led to some great alternative options like webinars and even completely virtual trade shows , traditional conferences continue to be a favored strategy for A/E/C firms looking to generate leads and grow their business. " Facebook, Twitter and LinkedIn that is. Blog it. Wrong!
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Activities, Trade Show] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. Twitter Stats.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 21, 2012
    [Activities, Trade Show] The 20 Best Social Media Books from 2012 to Read in 2013
    The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More  by Kipp Bodnar and Jeffrey Cohen. It even talks about how to make traditional trade shows more social. SOCIAL MEDIA IN CONTEXT. by Cbris Brogan and Julien Smith. SOCIAL BUSINESS. B2B SOCIAL.
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 11, 2012
    [Activities, Trade Show] The Last 5 Trends Every Sales Exec Should Know for 2013
    Our data shows us that the best reps are conducting deep opportunity/account due diligence with one specific goal: learn something about customers that the customers themselves haven’t realized. The sales activities inherent in these stages walk salespeople directly into the “1 in 3” problem articulated in trend #6, above. Why not?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Activities, Trade Show] Study: B-to-B Marketers Lagging With Social Media
    Data shows about 40 percent of b-to-b brands aren’t using social marketing. Follow her on Twitter. Awards Show/Gala. Fashion Shows. Trade Show. Group Activities and Team Building. Group Activities. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. folio. Job Board.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 6, 2012
    [Activities, Trade Show] B2B Marketing Best Practices for Pinterest
    While B2B marketers tend to focus on trade shows, advertisements, and other methods to convert leads, photo driven sites can be valuable marketing tools. Visit Pinterest.com and sign up using an email address or your Facebook or Twitter account. Show off your expertise and experience in your industry. Getting Started.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 26, 2012
    [Activities, Trade Show] Social media takes your marketing event to the next level
    To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. The study also showed that B2B companies on average spend 5-8 weeks planning their trade shows or other marketing events.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Activities, Trade Show] 20 Common Social Media Marketing Myths BUSTED
    Facebook has 1 billion active users, according to Yahoo! TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. The best marketers use data to identify which marketing activities yield the best results -- if a social network isn't helping you out, cut it loose. Poppycock. Finance. Or Quora?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 17, 2012
    [Activities, Trade Show] 10 Google+ Power Tips for B2B Social Media
    There are also active and thriving communities on Google+, but again, among small niches. Google+ for the Rest of Us to show everyone how to build a network and community on Google+ (This book was provided by the publisher for my review). It lets you easily share any Google+ post, yours or others, on Twitter and Facebook.
  • B2B VOICES  |  FRIDAY, OCTOBER 5, 2012
    [Activities, Trade Show] Three Things B2B Communicators Can Learn from the Olympics
    In fact, my son last night pulled out his Olympic athlete trading cards to tell me stories from the summer and how his favorite athletes performed. Whether you watched the ceremonies live, on television or followed the stream on Twitter, these events proved to be amazing. Does your staff go the extra mile at trade shows to be helpful?
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Activities, Trade Show] 2012 #Nifty50 Top Men in Technology on Twitter
    Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. Once you’ve taken a look at these Twitter innovators below, don’t forget to check out the 2012 #Nifty50 Women at Webbiquity too!
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 22, 2012
    [Activities, Trade Show] How to Optimize for “Direct” Website Traffic
    click directly from Twitter, Facebook or another social media site will be recorded in Google Analytics as a social media visit of course, but there’s now question that some percentage of direct visits are inspired by exposure through social bookmarking and other social media activity. Vendors. Investors.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Activities, Trade Show] Four “New Marketing” Skills You’d Better Learn Quick
    You can connect with Matt via email , Twitter , LinkedIn or his blog. It’s not enough to manage the trade show, send the direct mail, or even flood more leads to the sales team. by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. Most of them don’t recognize the marketing roles they’re now facing.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Activities, Trade Show] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Tumblr.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JULY 31, 2012
    [Activities, Trade Show] Top Social Media Measurement and Tracking Tools
    While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Bitly (formerly Bit.ly) URL: Bitly.com What it does: Allows users to share and bookmark links, powers shortened URLs used especially on Twitter and offers an enterprise analytics platform. Trade Show.
  • VIEWPOINT  |  THURSDAY, JUNE 28, 2012
    [Activities, Trade Show] PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups
    Traditional marketing activity—like marketing collecting and turning over trade show business cards to sales—is gone, and organizations are forced to change their processes and integrate marketing automation tools to deal with the data issue. Rich on Twitter: @richvancil. don’t want to be sold to.’”
  • WEBBIQUITY  |  MONDAY, JUNE 25, 2012
    [Activities, Trade Show] How Social Media, Content Transform Marketing from Expense to Investment
    online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, JUNE 10, 2012
    [Activities, Trade Show] Social Media for Grown-Ups
    The first few chapters tackle some basics, while Part II is a tactical guide to ebooks, webinars, blogs, LinkedIn, Twitter, Facebook (yes, the Big F) and email. The real metric for success and the one graph that will propel you faster than anything else into marketing superstardom is revenue generated by marketing activity.”.
  • LEAD VIEWS  |  WEDNESDAY, JUNE 6, 2012
    [Activities, Trade Show] Using Social Media to Enhance Trade Shows and Conferences
    Prognosticators at the beginning of this century predicted that the communications revolution and increasing use of digital media would slowly diminish participation in face-to-face events such as trade shows and conferences. Seek out registrants who are particularly active in social forums. LinkedIn is a great tool for this.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 23, 2012
    [Activities, Trade Show] From Zero to Hero: Quality of Data VS Quantity of Data
    Actually, we have several avenues at our disposal that include our websites, external paid sources like Google AdWords, our CRM systems, marketing campaign responses, offline activities like trade shows, and of course social media. That is until it is shaken down into something useful. But how do we do that?” Sales 2.0
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Activities, Trade Show] How B2B Marketers Can Succeed on the 6 Big Social Networks
    So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? Twitter for B2B Marketers. Starting to see the potential with Twitter, yet?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 26, 2012
    [Activities, Trade Show] How to Do Great Marketing with (Almost) Zero Money
    They cannot buy booths at trade shows. Where do they look for answers – friends, social networks, Google, Trade Associations? Become active online. Follow interesting industry people on Twitter. Can you really market a business without a lot of money? But they’re looking to sell their product and services.
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Activities, Trade Show] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    He notes companies are really making an effort to shift from an activity focus to an impact focus. He adds this is the year connections must happen between the webinar and trade show prospects that marketing is generating and the opportunities that sales actively engages. What are the challenges that they’re having?
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Activities, Trade Show] How Closed-Loop Marketing Works
    For example, whether they came into your site from a URL you used on print collateral you distributed at a trade show, an email marketing campaign , or a search term, you’ll be able to trace them back to that original source. utm_medium=social&utm_source=twitter. Let's find out! The 4 Steps of Closed-Loop Marketing.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Activities, Trade Show] Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants
    In fact, according to a study done by SiriusDecisions, 80% of companies don't even follow up with leads after a trade show. Having the goals and measurements laid out beforehand helps guide your activities at the event, and prove the ROI of your sponsorship to your boss. If You're an Attendee. 1) Meet everyone you can.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 9, 2012
    [Activities, Trade Show] LinkedIn Sales Prospecting Advice: 6 Ways to Touch the Untouchable on LinkedIn
    Though LinkedIn is a virtual trade show, there are those who attend industry exhibitions but don’t spend time on the floor or in the breakout sessions.  Monitor Group Activity :  You may be limited to how much information you can see on people’s profiles if you are not directly connected with them.  B2B Sales LinkedIn
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 23, 2012
    [Activities, Trade Show] Five Dumb Things That Unrock Trade Shows
    Last week we talked about how to rock your trade shows. This week let’s follow that up with a glimpse into trade show stupidity with some stuff that just shouldn’t happen, but sadly does (and I have proof). Sales Manager Action Item: Send your best people and make sure they are standing up and actively selling.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Activities, Trade Show] Create a World of Marketing Automation Through Good Content—and Imagination
    With a just a few pieces of quality content you can make a big impression by promoting the content through Google, LinkedIn, Facebook, Twitter, and other social channels.  Promote links to your content on materials distributed at trade shows, seminars, webinars, directory listings, and more. Use your imagination. Repurpose. 
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Activities, Trade Show] 10 Clever Ways Your Email Signature Can Support Your Marketing
    In other words, it directs the visitor’s attention to the activity you want them to take. Using the free tool, WiseStamp , you can create a dynamic email signature that includes an RSS feed, which shows the title of your most recent blog article and automatically updates as new articles get published. Your Website (Homepage).
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Activities, Trade Show] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Activities, Trade Show] 12 B2B Social Media Predictions for 2012
    This means that there will be a greater spread of B2B social media activities than ever before. One sign that social media is maturing for B2B companies is that softer social media activities and metrics will no longer be tolerated. Brand awareness through social media is not a sustainable activity. Don’t listen to them.
  • INBLURBS  |  TUESDAY, DECEMBER 13, 2011
    [Activities, Trade Show] Inbound Marketing for B2B to Replace Old School Marketing Methods
    A new study the MarketingSherpa’s 2012 B2B Marketing Benchmark Report: Research and Insights on Attracting and Converting the Modern B2B Buyers shows that B2B firms still rely on tried-and-true tactics that have driven their lead generation programs in the past. Tweet this on Twitter! There is nothing wrong to use tactics that work.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2011
    [Activities, Trade Show] Savvy Speaks: Don't Try These Marketing Tactics!
    know a really smart and talented book author who decided two years ago that he didn't have time to get a handle on Twitter so he decided to pay a small but ambitious group of 20-something social media gurus to establish a Twitter presense for him while he was going to be busy on a book tour. Or a link to a Twitter feed.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 8, 2011
    [Activities, Trade Show] Do You Know The Most Important Number In Marketing
    Every marketing department has its own unique way of measuring the impact of marketing activities. And while these are the most important measures they can be difficult to quantify and attribute across all your marketing activities. Look at Net Present Value (NPV) to determine which marketing activities will produce the most value.
  • E-QUIP  |  SUNDAY, NOVEMBER 6, 2011
    [Activities, Trade Show] E-Quip Blog: The Minimalist Marketer
    For example, check out Sonjas Twitter profile. may be a minimalist marketer, but I focus my efforts on those activities that have have been shown to be the most effective. Thats not to say that these activities dont have value, but too many firms are shortchanging the more productive tactics. Share to Twitter Share to Facebook.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 3, 2011
    [Activities, Trade Show] How to Do Great Marketing with (Almost) Zero Money
    met Jeff virtually on Twitter via #B2BChat (I suggest you follow that Twitter conversation Thursday nights) and was impressed with his insights. They cannot buy booths at trade shows. Where do they look for answers – friends, social networks, Google, Trade Associations? Become active online. The best news?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2011
    [Activities, Trade Show] What’s in the FUNNEL? – eConsultancy’s London Trade Show
    Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs. His following practical advice made sense, so much of the time we marketers have our heads down focusing on the daily, weekly and even quarterly activities. Engage. Nurture.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Activities, Trade Show] 5 Reasons Marketing and Sales Should Get Married
    Mike is an author, blogger, and speaker on the topic of Reality Marketing™ and can be followed on Twitter @Mike2Marketing. Sales is pushy, and Marketing tries to show me how smart she is. This is a guest post written by Michael Lieberman , co-founder and president of Square 2 Marketing. They Live Separately. They Sound Different.
  • E-QUIP  |  MONDAY, OCTOBER 10, 2011
    [Activities, Trade Show] E-Quip Blog: More White Papers Worth Downloading
    This guide will help you better leverage the internet in complementing your traditional leading finding activities. Download The Inbound Marketing Trade Show Planning Guide (HubSpot). A lot of A/E firms do trade shows, but most dont do them all that well from a business development perspective. Twitter Page.
  • B2B IDEAS @ WORK  |  TUESDAY, SEPTEMBER 27, 2011
    [Activities, Trade Show] B2B Social Media Success Formula Mixes Business with Pleasure
    When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. When: 4:30 to 6:30 p.m. Wednesday, Oct. When: 4:30 to 7:00 p.m.
  • WONDERING OUT LOUD  |  SUNDAY, SEPTEMBER 18, 2011
    [Activities, Trade Show] Playing with the LG Revolution for social media evolution
    By day I’m the director of marketing for OptiMine , a paid search bid management solution and I spent last week in Boston exhibiting at Shop.org , a trade show for online retailers. Using a smartphone while on site is a must for anyone who is doing trade shows. There is no better way to capture the activity.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 15, 2011
    [Activities, Trade Show] 5 Reasons Face-to-Face Events Still Rule in Europe
    Sure, we’ve seen a shift in event marketing strategy away from the ‘big shows’ in Europe. While sometimes it’s easy to procrastinate getting some marketing activities done, there is no negotiating when a trade show takes place.  Twitter. At least in Europe. It’s great to socialize.  It’s a doable journey. 
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Activities, Trade Show] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    Then watch last Friday’s Laugh and Learn show? Great show! For most of us, the phrase “ demand generation ” conjures up things like campaigns, trade shows, and the corporate website. They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. It’s a must-watch! We thank J. David.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 16, 2011
    [Activities, Trade Show] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
    Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. Empire Avenue is a similar type of niche social networking site for those that are active in social media. minutes Twitter 7.3
  • B2B LEAD BLOG   |  FRIDAY, JULY 29, 2011
    [Activities, Trade Show] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    Tweet For most of us, the phrase “demand generation” conjures up things like campaigns, trade shows, and the corporate website. They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. When done properly, these activities are very effective and do not take a great deal of time. Surprised?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2011
    [Activities, Trade Show] Lead Scoring: What’s Hot and What’s Not
    Explicit criteria include objective demographic information such as job title, type of email used and social media influence can be gathered by spending less than 60 seconds on LinkedIn, Jigsaw and/or Twitter. name,” interact with live streamed events or trade shows, for example? Explicit Scoring. Implicit Scoring.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 12, 2011
    [Activities, Trade Show] Event Planning: 5 Tips on How to Get the Most out of Twitter
    If you’re in charge of an event, whether it’s a presentation, seminar, webinar, virtual meeting, trade show or sales meeting, if you want to shake it up a little, try using Twitter as an interactive part of the program. If there are multiple presenters , make sure that the audience knows their Twitter handles.
  • THE B2B RESEARCH BLOG  |  SATURDAY, JUNE 25, 2011
    [Activities, Trade Show] 47% of B2B marketers endorse using sex to sell
    To use, or not to use, promotional girls at a trade show stand? The brand reputation is such that buyers won’t actively seek the stand out. Market engagement is so poor that setting up qualified appointments pre-show doesn’t seem to be an option. Follow me on Twitter:   @andydalg. I share them. They vet prospects.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [Activities, Trade Show] How to Manage Successful Webinars, Part 3: A Post-Event Checklist
    Activate follow-up email campaign. In part 1 of our webinar checklist, we covered the campaigns that you prepare beforehand, including the emails that will get sent to your event attendees and no-shows. This is also true in competitive environments, such as a trade show where attendees will be followed up with by multiple vendors.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 18, 2011
    [Activities, Trade Show] Marketing Charts and Trends « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get it for free either in PDF or PPT format. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. United States License.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Activities, Trade Show] The 25 Most Important Mobile Media Apps
    MobiTV : Missing your favorite TV shows is no longer an issue. With MobiTV, you can watch shows whenever and wherever on your mobile phone. Amazon Remembers : If you’re at a trade show or in a meeting and someone mentions a great new business book, wouldn’t it be great to order it right at that moment? Great.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2011
    [Activities, Trade Show] 20 Ways to Generate ROI from a Corporate Blog
    Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Exhibiting at an upcoming trade show? Integrate social media activities with your CRM system. What should they promote? Got more?
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 14, 2011
    [Activities, Trade Show] It’s about Revenue not Vanity
    However far too many companies look at “vanity metrics”: the number of twitter followers, or people who fill out a white paper download, instead of looking at what really matters, which is direct revenue contribution and return on investment. That is the only reason to spend a single, dollar, loonie, yen, euro.
  • FUNNEL FOCUS  |  FRIDAY, APRIL 8, 2011
    [Activities, Trade Show] Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation
    Statistics show that the average number of touch points it takes to propel a prospect into action is between 3 and 7. The lead definition is predefined and the associated activities and strategies are focused on generating the leads. Heck, lead nurturing may even save live trade shows! Very simple, right? You know why?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Activities, Trade Show] How to Do Great Marketing with (Almost) Zero Money
    They cannot buy booths at trade shows. Where do they look for answers – friends, social networks, Google, Trade Associations? Make it really easy for prospective customers to find by posting to social networks like LinkedIn, Twitter, Facebook as well as Digg, Delicious, StumbleUpon, SlideShare (presentations), YouTube (video).
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 17, 2011
    [Activities, Trade Show] Social Selling: How to Harness the Power of Web 2.0
    With an estimated 152 million blogs, 25 billion messages sent via Twitter, and 2 billion Internet users worldwide, social networks represent huge prospecting and customer relationship opportunities for sales. It will take a few hours to find them and understand what sites they are active on. Benefits of Social Selling.
  • INBLURBS  |  FRIDAY, MARCH 4, 2011
    [Activities, Trade Show] Businesses discover QR codes as marketing method
    They are easy, cheap and quick to produce and can be used for any marketing activity as traditional and interactive campaigns. Trade shows. Tweet this on Twitter! QR codes are around for several years now. What's a QR code? The code consists of black modules arranged in a square pattern on a white background. Tourism.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 23, 2011
    [Activities, Trade Show] Easy tips how to get content for your blog
    Studies show that businesses who blog get up to 55% more traffic to their website than businesses who don’t blog. In the beginning of your blogging activities when you start with your corporate blog you could start with two blog articles per week. Tweet this on Twitter! How to get ideas for remarkable articles?
  • INBLURBS  |  MONDAY, FEBRUARY 7, 2011
    [Activities, Trade Show] Old school marketing vs. inbound marketing
    You have established a corporate blog and you write remarkable content and you distribute it through various social media sites like Facebook, Twitter, LinkedIn and some more. You are also active in Foursquare and have set your place in Google places. Trade Magazines. Tweet this on Twitter! am really proud of you!
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