The Effective Marketer

MAY 18, 2010

They see these activities as “work” and as such, shouldn’t be performed after 5:29pm. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 17, 2009

As the marketing plans are shared with the rest of the company, and details on why each campaign or activity is being carried out together with their expected impact on operations and sales, the reason for marketing and why we have this department should become clear. You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JULY 29, 2009

As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 4, 2009

The chart above shows in a funny way that you sometimes feel more productive when you are checking email, and that you may turn to it if you get bored, and from personal experience I have felt the same way. Think back to your daily activities. When are you usually checking email? Is it the first thing you do in the morning?

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

JANUARY 13, 2009

Think of the communication activities that may result of completing a task) A key part of taking responsibility and assigning people responsible for each task is to make them accountable. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Smashmouth Marketing

OCTOBER 8, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. The web site shows their TV ads. Many events in the physical world, like meetups and house parties, start with Twitter.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. The web site shows their TV ads. Many events in the physical world, like meetups and house parties, start with Twitter.

Gartner 100

Gartner Social Media Social Marketing Planning 100

The Effective Marketer

JANUARY 5, 2009

The 8 principles he outlines in his HBR article are more “action oriented”, meaning they guide you towards making the right plans for the right activity and how to behave in general. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

WebMarketCentral

JANUARY 11, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Here are seven reasons every business needs to be on Twitter.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

Marketing Insider Group

AUGUST 12, 2010

IT vendors generally think more leads is better because it lowers the Cost Per Lead they have to pay and gives the sales team more activity. My experience tells me sales teams and leaders need to be actively engaged in the strategies and processes marketing develops and own them. In fact in the long run it costs a lot more.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Industrial Marketing Today

JULY 9, 2010

Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. It’s a combination of tools, methods or procedures, and analysis and activities.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

The Effective Marketer

MARCH 15, 2009

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

JULY 21, 2009

We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 12, 2009

In a meeting with your staff and want to ensure you follow-up on the activities you just delegated? This is an awesome way to quickly find messages from different people while still keeping the sorting by date active. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Product Effectiveness Tips 100

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. By all means, try to find ways to measure the ROI of your social media activities, even if these measures are less than perfect.

Social Media 20

Social Media Paid Content ROI Media 20

The Effective Marketer

OCTOBER 13, 2010

Acknowledgement, Dialogue, Incentivization, and Activation). Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40