The Marketing Blender

FEBRUARY 27, 2024

Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. Yet, their steep costs and modest ROI present clear downsides. Take Bison IP as an example.

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Lead Liaison

FEBRUARY 28, 2023

How to Create a Touchless Scavenger Hunt for your Trade Show If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place. The post How to Create a Touchless Scavenger Hunt for your Trade Show appeared first on Lead Liaison.

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Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Zoominfo

APRIL 30, 2021

At the same time, in-person and virtual conferences tracked in the ZoomInfo platform’s Events feature shows worldwide conference activity is down 28% in Q1 of this year compared to Q1 in 2020, while upcoming events in Q2 are down 15% this year compared to 2020.

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Trade Show Top of Funnel Acquisitions Enterprise Management 264

Webbiquity

JULY 27, 2018

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. Book a spot in each trade show early so you have better booth spaces to pick from.

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Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. . What is brand activation? Why is brand activation important? 4 Types of Brand Activation.

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Golden Spiral

AUGUST 26, 2021

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined.

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Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

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Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

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Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Envy

JANUARY 14, 2019

But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year. You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads.

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Square 2 Marketing

MAY 28, 2020

I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”. Make no mistake: Air travel and live trade shows, conferences and events will be among the last business activities to return, and they may never return to pre-COVID levels.

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Zoominfo

APRIL 30, 2021

At the same time, in-person and virtual conferences tracked in the ZoomInfo platform’s Events feature shows worldwide conference activity is down 28% in Q1 of this year compared to Q1 in 2020, while upcoming events in Q2 are down 15% this year compared to 2020.

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Trade Show Acquisitions Top of Funnel Enterprise Management 130

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

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Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. We all know this!

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Conversica

OCTOBER 2, 2018

Trade shows are an important aspect of bringing products to market. Most marketing teams have some presence at industry trade shows or conferences to promote products directly to customers, participate in panel discussions, meet with analysts, and gain an in-depth view of the overall state of their specific industry.

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Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. An online conferencing solution for conferences, trade shows, job fairs, team meetings, and training. Total reviews: 339.

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Enterprise Management Work Management Marketing Management Webinar Metrics 363

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Picture this. Amazing news, right?

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Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. As an added bonus, it offers a convenient platform for repurposing your content and leveraging your trade show investment long after the event wraps up.

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Lead Liaison

MAY 31, 2019

There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. So what can you do to ensure you leave your next trade show , the one you will pour so much time, effort and financial resources into, with a bunch of quality leads? They can be.

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Trade Show Lead Liaison Tips Lead Capture 48

Vision Edge Marketing

DECEMBER 13, 2022

Outcome-based plans create a direct line-of-sight from activities and investments to revenue. With this approach, every dollar is associated with an activity or tactic and every tactic and activity can be traced to an outcome. I suggest you eliminate as many trade shows as you can to reach the revised budget number.” .

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Envy

FEBRUARY 20, 2018

The conference’s planning portal which uses Watson’s AI will help you plan your show activities. The show goes back 20 years; in that time has built a good reputation and is a well-attended event. Kaku’s entertaining talk about how to predict trends affecting business, commerce, and finance here. Infosec World.

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Lead Liaison

DECEMBER 8, 2022

Let’s talk engagement: Event activations are becoming the new norm for enhancing interaction at in person and hybrid events. Activations, also known as Gamification, connect attendees with activities that combine fun with education and brand impression. Look, staffing a booth at a trade show is tough. 6: Have fun!

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Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Zoominfo

DECEMBER 15, 2020

It’s no secret that cold calling is a salesperson’s least favorite activity. Get Better Talent with Passive Recruiting (on Top of Active Recruiting). In addition to your active recruiting efforts, a passive recruiting strategy can get you your next best talent. Generate More Leads from Trade Shows and Events.

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Work Management Marketing Management Cold Calling Tips 237

Lead Liaison

JUNE 14, 2023

Universal lead capture puts your business in control of your data and gives you the opportunity to execute your business process in a repeatable fashion, from one trade show to another. Not being able to show your management team a centralized dashboard of trade show leads and make comparisons from event to event?

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Lead Liaison

JANUARY 31, 2023

1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other times separated by different tasks. One team member may be networking on the show floor while the other is staffing a support desk or trade show booth.

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Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. In this article we discuss these solutions and examine the trade-offs for why you would use one method over the other.

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Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. co-exhibiting at trade shows and conferences.

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AgencyEA

JULY 28, 2018

Some also offer panel discussions, interactive trade shows and global networking opportunities. Music and arts conferences and festivals like SXSW®, Coachella, Bonaroo, Sundance, Austin City Limits and Lollapalooza offer the unique convergence of art, original music, independent films and emerging technologies.

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Kaon

JULY 19, 2017

The capability allows John to get up close to the virtual products he is interested in — activating photo-realistic animations and walking around the products as if they were there, physically, in front of him. Ok, sure, that has the “WOW” factor to attract people to your trade show booth.

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Lead Liaison

DECEMBER 15, 2022

To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today! The post Sessions Tracking Solved! appeared first on Lead Liaison.

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The Point

MARCH 18, 2020

Inbound marketing increases the chances of reaching the companies who, despite everything, are actively looking for answers to business challenges. Repurpose the live sessions planned for (now cancelled) trade shows into virtual events and offer them as both live and on-demand Webinars. If nothing else, lead nurturing.

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Lead Liaison

JANUARY 19, 2024

To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

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Bluetext

MAY 5, 2023

You’ll want to think strategically about your key audiences and prioritize your brand launch activities accordingly. As part of the external brand launch, our team designed a jaw-dropping trade show booth experience that brought the spirit of the BigBear.ai Following a series of mergers and acquisitions, BigBear.ai

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Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This assessment also helps you determine the trade shows to attend in the future.

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The Lead Agency

JANUARY 18, 2023

Attending trade show exhibitions is one of the leading types of in-person events utilised by B2B companies. 92% of trade show attendees come to see and learn about what’s new in products and services. We’ve compiled a list of the top 6 must-dos to create a B2B trade show that your audience remembers.

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