Brightedge

APRIL 27, 2022

Similarly, SEO writers should avoid outdated practices—like keyword stuffing and the creation of needlessly long content—that can actively harm rankings. Navigational - Keywords like “Wikipedia” and “Bing” from users that want to visit a specific website have navigational intent. EVALUATE AND IMPROVE MY CONTENT WITH BRIGHTEDGE.

SEO 64

SEO Effectiveness Allocation Keywords 64

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009). 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Biznology

MARCH 5, 2012

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. The answer may not seem obvious now, but it will be in a few years. Search and Geocities communities.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Marketing Insider Group

JANUARY 17, 2013

We are moving from a marketing need to understand, train and enable social media tools. And we are moving to a need to activate the entire social business landscape. If you have an online profile on any of the major social networks, you have a Klout score. Sign up for Klout and connect all your social accounts.

Wikipedia 100

Wikipedia Social Networks Social Media Network Marketing 100

Writing on the Web

AUGUST 29, 2012

Neuromarketing blog and Neuromarketing social networking site on Ning. Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing. Harvard Business Review blogs. Of course, this varies. Some days I’m spending not as much time on LinkedIn or Facebook or Twitter.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Webbiquity

MARCH 30, 2012

followers/fans/circles, how complete is their profile, level of activity). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). This is as simple as searching within “groups” on each social networking site for your primary keywords and recording the results.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Biznology

OCTOBER 23, 2012

We utilize the people we know and engage with deeply as active extensions — prostheses — of our thinking, reasoning, and creating brain. So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. But there are other challenge for large global organizations. How do marketers respond? But what’s the answer?

Social Media 80

Social Media Product Media Cross-Selling 80

Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). To succeed, organizations need to transform themselves so that social networking, collaboration, and transparency are part of the fabric of the organization. They need to evolve to be social businesses. At our fingertips are the tools to enable instantaneous viral and global communications.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. Years ago, I would have advised them to ignore FB and focus on more targeted social networks. Personal branding is no longer just for celebrities or the self-employed; with the rise of social media, it is for everyone.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. The B2B list industry has changed considerably in the last decade, with the proliferation of social networks. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Contently

JUNE 13, 2016

But perhaps a bigger part of the problem is that Genius wasn’t a typical social network. Compared to the major social platforms, Genius is unique. It’s more like a blend of Wikipedia and Reddit. But it isn’t necessarily a site you visit for hours every day. Look at Goldman Sachs, for instance.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

EveryoneSocial

OCTOBER 17, 2018

LinkedIn’s 4 Pillars of Social Selling. The Challenges of Social Selling. Social Selling Statistics. What is Social Selling? Additionally, social selling should also influence the following sales metrics: sales revenue, appointments, social network metrics, and social influencer scores.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Hubspot

MARCH 26, 2018

Think about a site like Wikipedia, for example. The Wikipedia page for the term "marketing" contains a whopping 711 links. The tool highlights all the good links in green, and those that are broken in red, making it easy to spot the ones that don't work or are no longer active. BuzzStream. Purpose: Link Building.

SEO 101

SEO Tools Domain Wikipedia 101

Tony Zambito

MARCH 25, 2011

Image via Wikipedia.   And these may very well be active online types who don't voice or interact yet they are everywhere in the social network.  Market research today finds itself in somewhat of a quandary.   Watching, observing, and making decisions on these observations. 

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Marketing Insider Group

MARCH 25, 2013

But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content. We look at data and we use intuition based on 12 years of working in the industry and actively participating at conferences and on social networks.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

JUNE 13, 2012

Photo credit: Wikipedia. Being very active in this “social business” world for over six years now, several people came to me asking about what I thought it was going to happen with Zuckerberg’s creation and other popular social websites: Is Facebook here to stay? Is Pinterest a fad?

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80

Tony Zambito

JUNE 1, 2011

Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.    Social Buyer Persona Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Exo B2B

MAY 16, 2018

Some fake companies and agencies, or improvised experts and fake social accounts are always trying to make a “quick buck” Or, as explained on Wikipedia (shown below), the race for competitiveness is sometimes the culprit, as seen in the case of Volkswagen. How do you sort out the Big Data of content marketing?

B2B Marketing 40

B2B Marketing Content Marketing Advertising Agencies Paid Search Agency 40

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

DECEMBER 16, 2011

Image via Wikipedia. When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. Sample social.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

AUGUST 26, 2014

According to Wikipedia , the Ice Bucket Challenge is an activity involving dumping a bucket of ice water on someone’s head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. They are sent through email messages, postings on social network sites, and text messages.”

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Buzz Marketing for Technology

JUNE 27, 2008

Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. Will Facebook displace LinkedIn as "the social network for business"?

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

Webbiquity

JULY 28, 2010

This makes the book an excellent guide to developing a social media plan and justifying resource allocation in a large organization environment, if somewhat short on actual execution. For one, Evans cites the notoriously anti-business Wikipedia as “an example of why social media is useful to you as a marketer.&#

Social Media 100

Social Media Social Marketing Planning Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Build your social network, actively use it, and dont be afraid to contact someone to ask a question or share useful information. Such work tends to focus on the barriers that impede knowledge sharing activity. The Hidden Power of Social Networks. Wikipedia KM Entry: Further Reading. 2, 181-188 (2007).

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Buzz Marketing for Technology

JUNE 27, 2008

In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people. White House. wiki pilot. Wiki tools.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Instead of buying print ads in trade journals, they create their own blog and build an active community around it.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

AUGUST 31, 2011

Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors. billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010. What is your favorite social media related statistic?

Social Media 28

Social Media Statistics Social Marketing Media 28

Biznology

OCTOBER 5, 2011

Image via Wikipedia. The social media role, so far. Much of what we call social media today, be it Internet forums, blogs, podcasts, photo, video and file sharing, social networks or microblogging, along with the advances in mobile communications, contributed significantly to bring those transaction costs closer to zero.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. I started experimenting with social bookmarking sites like Digg, del.icio.us A recent post on your blog discusses using blogs for social media. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Buzz Marketing for Technology

JULY 7, 2008

I think the same is true for the bevy of social tools. Social networking has hit a tipping point, but the channels will continue to ebb and flow. 10a) This applies to Influencer programs too: They should be about finding, activating, facilitating, appreciating and aligning behaviors NOT creating behaviors. Go join that!

Social Media 100

Social Media Communities Wiki Work Management 100

WebMarketCentral

MARCH 10, 2009

They aren't intended to be comprehensive, but rather to identify the high points in the social media topography. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., Knol may lack Wikipedia's cachet, but it's a much friendlier place. 8 LinkedIn 14 11,246,726 +137.4%

Social Media 20

Social Media PageRank Digg Wikipedia 20

Buzz Marketing for Technology

JUNE 27, 2008

“We present a study of anonymized data capturing a month of high-level communication activities within the whole of the Microsoft Messenger instant-messaging system. billion undirected edges, creating the largest social network constructed and analyzed to date. Networking. Social Networks. Psychology.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? ” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. The best example I’ve seen documented recently is from Junta42.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Paul Gillin

SEPTEMBER 8, 2010

The assumption in The Hyper Social Organization is that human beings are basically social animals and that our behavior is fundamentally tribal. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. In a business context, however, tribes have barely been a factor.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Buzz Marketing for Technology

JUNE 27, 2008

The site looks almost exactly like Wikipedia, but there is a difference between the two: Scholarpedia can be cited in research papers. Current style options include MLA, Chicago/Turabian, APA and Wikipedia. Site users can also take advantage of a virtual dictionary, encyclopedia and thesaurus.

Resources 100

Resources Copyright Work Management Wikipedia 100