Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 223

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 223

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 262

Marketing AI Distribution Content Marketing Content 262

Martech

AUGUST 21, 2023

AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. The lift tends to be even greater if no segmentation was used previously. What do CDPs packaged with data science provide?

Marketing AI 98

Marketing AI Segmentation Rules Paid Search Agency 98

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. b) It reduces the authenticity of your employee-shared content.

Activities 191

Activities Guidelines Curation Work Management 191

Madison Logic

JUNE 5, 2024

The goal is to surround existing buying committee members with content and messaging that generates demand and urges them to expand into other services or upgrade features within your platform. Here’s how you can optimize each marketing channel with ABM content and messaging that gets customers to engage with your expansion campaigns.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. However, the real magic starts when delving deeper — looking into groups within your audience and turning data into stories with segmentation.

Marketing Analytics Tools 105

Marketing Analytics Tools Segmentation Analytics Google 105

Optinmonster

MARCH 16, 2020

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. For this, email segmentation is an absolute must.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

SalesIntel

FEBRUARY 8, 2023

Market segmentation helps you find and accurately target your customers. Audience segmentation is to B2B businesses what dessert is like to your favorite meal. Every marketer and sales manager wants market segmentation to paint a more realistic image of their customer base, but they’re not quite sure where to begin.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

Binary Demand

MAY 17, 2023

The best solution is B2B email segmentation to turn the one-to-many approach into a one-to-one personalized approach. Segmented email campaigns, according to MailChimp, receive 14.31% more opens and 100.95% more clicks than non-segmented campaigns. Hence it is of utmost importance to focus on segmenting your email list.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Unbounce

NOVEMBER 20, 2021

That’s why marketers like to use segmentation: organizing their audiences into different groups depending on their traits. We’ve already covered demographic and psychographic segmentation: divvyin’ up your audience based on who they are. We’ve also tackled behavioral segmentation: breakin’ up your audience by their behavior.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Inbox Insight

SEPTEMBER 10, 2021

This article takes a deeper dive into how taking a more granular approach to segmenting your audience is crucial. Read on to uncover how B2B marketing segmentation is advanced by B2B buyer insights…. How can you unlock key audience intelligence to dial up your demand gen activity? Reading time: 10 minutes. stay competitive.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot. In this article, we’re taking a deep dive into what this decline means for the world of content marketing.

Social Media 240

Social Media Social Marketing Media Content Marketing 240

Liveintent

SEPTEMBER 20, 2021

Here’s what they had to say about activating first-party data to improve audience targeting, engagement, and revenue. “So the users that stay active are highly engaged and a really captive audience.” Growing your first-party data footprint. ” Leveraging email for marketing and advertising. .

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Inbox Insight

AUGUST 16, 2021

This short article identifies key shifts in gear when it comes to segmenting and targeting B2B audiences. Read on to discover how B2B marketing segmentation continues to evolve to deliver better results and return on investment. Why do many marketers scoff at the notion of mass marketing and macro segmentation?

Demand Generation 98

Demand Generation Ideal Customer Profiles Segmentation B2B Marketing 98

SalesIntel

OCTOBER 5, 2023

This is where the art of email list segmentation comes into play. This blog will explore the symbiotic relationship between email marketing and email list segmentation. This crucial element is the linchpin that holds it all together, ensuring your segmentation efforts achieve the desired outcomes.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . We’ve been talking a lot lately about just how important segmentation is. Our videos and segmentation blogs are proof of that. What Is Segmentation?

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

Webbiquity

SEPTEMBER 28, 2022

Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and. Segment your subscribers. Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 220

Paid Content Distribution Cost Per Thousand Budget Programs 220

PureB2B

MAY 30, 2022

Successful marketing in the B2B space relies on segmenting and defining your business’s total addressable market. Buyer Persona vs Market Persona There are two levels of marketing segmentation. Successful marketing segmentation requires you to develop both buyer personas and market personas.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Martech

DECEMBER 20, 2022

Segmenting your customers is critical to your success. But what is customer segmentation, why is it important and which segmentation models should be considered? What is customer segmentation? Segments can be as simple or as detailed and granular as you prefer. Why is customer segmentation important?

Lead Ranking 96

Lead Ranking Loyalty Segmentation Marketing AI 96

ClearVoice

JANUARY 20, 2019

You keep tossing content at them, wondering when something will really speak to your audience. When a piece of content is successful, you’re excited — but you’re not really sure why it worked or how to replicate the effect with future content. You won’t be wasting time and effort on generalized content.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Paid Content 245

Paid Content Budget Programs Research Marketing Analytics Tools 245

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. GA integrations as a hub.

Marketing Analytics Tools 104

Marketing Analytics Tools Paid Content Analytics Activities 104

Vision6

AUGUST 7, 2023

Email segmentation can help your business create hyper-personalised email content to tailor each customer journey. In this article, we’ll delve into email marketing segmentation strategies, how to segment email lists, and best practices to follow. What is email segmentation?

Segmentation 52

Segmentation Terms and Conditions Allocation Ad Frequency 52

Predictive Response

JANUARY 3, 2023

One best email marketing is to personalize the content you are sending by implementing a solid list segmentation strategy. With Predictive Marketing, one common strategy for list segmentation is to use the audience data collected from Zoom Webinars, Zoom Meetings , or Eventbrite content. What is List Segmentation?

Segmentation 52

Segmentation Planning Blast Campaigns Webinar Metrics 52

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 312

Social Media Top of Funnel Social Marketing Marketing & Strategy 312

EveryoneSocial

JUNE 16, 2020

One of these newish terms is brand activation , which can appear to be just another idea that people throw around and does not really matter. Here’s what is covered in this article: What is Brand Activation? Why is Brand Activation Important? Types of Brand Activation Brand Activation Tips.

Activities 102

Activities Brand Identity Branding Sample 102

BenchmarkONE

SEPTEMBER 24, 2020

What content they engage with the most. It also doesn’t hurt to have a tool with tagging capabilities , so you can take that information, label, and segment your leads based on whatever organizational approach works for you. Different Ways to Use Tagging to Segment Contacts. What actions they’re taking on your website.

Tagging 102

Tagging Segmentation Contacts Paid Search Agency 102

SalesIntel

MARCH 22, 2023

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG GTM motion positions the product as the main driver of customer acquisition, activation, retention, and expansion.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. What Is Content Saturation?

Lead Ranking 279

Lead Ranking Lead Scoring CMS Development Content Marketing 279

Porch Group Media

AUGUST 8, 2022

The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Movers as a Marketing Segment. You’ll be the first to know when we post more great marketing content! The post Movers as a Marketing Segment first appeared on V12.

Segmentation 52

Segmentation First-Mover Advantage Trigger Marketing Paid Search Agency 52

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 97

Marketing AI Content Marketing Enterprise Management Planning 97

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing? They’re skeptics at heart.

Course 319

Course Content Marketing Planning Best Practices 319

Webbiquity

NOVEMBER 17, 2020

Among the aspects proving to be particularly challenging is content marketing. Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

FunnelEnvy

MARCH 17, 2020

Segment is a very popular CDP (customer data platform) that specializes in unifying data sources in real-time across your digital touchpoints and with your ever growing marketing technology stack. And what really makes Segment so powerful is its 300+ API integrations with top marketing technology platforms. That’s it!

Segmentation 59

Segmentation Personalization Ideal Customer Profiles API 59

Marketing Insider Group

MARCH 9, 2020

Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Whatever your situation, it’s always wise to minimize content creation costs. Repurpose top-performing content.

Marketing Budget Creation 262

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 262