SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. Chatbots for customer service: AI-powered chatbots on your website or social media channels can provide instant customer support. Content creation: Simple content such as social media updates and product descriptions can be generated by AI.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Social Media 119

Social Media Work Management Marketing Management Media 119

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. However, social media also presents many risks.

Social Media 363

Social Media Media Guidelines PR 363

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Imagine that.

Marketing AI 135

Marketing AI Social Media Trends Work Management 135

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I replied, “Can you give me an idea of how involved the C-suite is with the social team?” I replied, “Can you give me an idea of how involved the C-suite is with the social team?” To me this was a red flag.

CMO 92

CMO Top of Funnel Thought Leadership Marketing Funnels 92

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. This trend blurs the lines between advertising and ecommerce, making it easier for consumers to act on their impulses, which drive sales for brands. Advertisers can now deliver highly targeted ads to specific households or even individual viewers.

Marketing AI 101

Marketing AI Advertisements Advertising Trends 101

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Content Marketing Institute

SEPTEMBER 14, 2018

user reads influencer content, clicks on link, and makes a purchase), you’re likely painting an incomplete picture, particularly as social networks actively strip tracking from links posted organically. Think about how Amazon (a client of ours) has used heavily emphasized social proof in the buying experience over the last decade.

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Act-On Work Management Marketing Management Planning 111

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. This requires an understanding of the B2B ecommerce trends that are changing the industry. Artificial Intelligence.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands.

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Copyright Social Media Media Guidelines 110

DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. This trend will continue as efficiency is paramount. Nothing is set in stone anymore and there is no one-size-fits-all playbook, so do your best to understand your buyers and get out there and execute. Oh, and increasing efficiency is always popular.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. In our interview with Jody Guetter of Social Assurance , she gives a ton of awesome tips on how to create engaging and dynamic experiences during online conferences. But, since we’re marketers, we thrive on the unexpected, right?

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Trends Planning Work Management Contingency Planning 157

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. What is Social Signals?

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Click here.

Social Media 98

Social Media SEO Optimization Media 98

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

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Top of Funnel Buyer's Journey Trends Lead Scoring 288

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? at least once.

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Viral Marketing Social Media Video Marketing Media 129

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

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Marketing AI Trends B2B Marketing SWOT 193

Hubspot

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. 6 Sales Trends That Could Fizzle This Year 1. Salespeople acting as primary information sharers.

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Customer Experience Matrix

MAY 4, 2010

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. Genoo also offers “share to social” badges for messages delivered by its system.

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Act-On Marketing Management Marketing Automation Services Features 120

Oktopost

MARCH 7, 2022

It can be hard to figure out what’s really important, and what are buzzword trends. We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? The second bug trend is AI-generated content.

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Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Audio ads represent unique audiences.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Marketing Insider Group

AUGUST 12, 2020

However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Here are several ways to make your social strategy put in an Oscar-winning performance. Find Your Tribe(s).

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

TowerData

JANUARY 3, 2023

In 2022, digital marketers were hard at work staying on top of the 2022 trends - masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of data to drive strategies and getting next-level with personalization. Economic trends. Email interactivity.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

The Lead Agency

FEBRUARY 8, 2023

Instead, vendors should focus on incorporating social proof in their messaging across the buyer journey to increase conversion rates and boost their bottom line. B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

ClickZ

MARCH 2, 2020

The essentials of social proof and how to leverage it to reduce friction and increase customer lifetime value. The essentials of social proof and how to leverage it to reduce friction and increase customer lifetime value. 93% of marketers have landed a new client from a video on social media.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience. Absolutely no!

Social Media 83

Social Media Paid Content Media Lead Ranking 83

QuanticMind

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. For example, trends like fan-remixed content and AI -enhanced video have taken hold, leading to new levels of creativity.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77