Act-On

SEPTEMBER 24, 2023

One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. With B2B sales cycles getting longer, this is a critical point. You can also leverage resources like Act-On’s SEO audit tool to more effectively optimize content and improve search engine rankings.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

JULY 5, 2018

A lead nurturing program will build better leads, create more sales opportunities, and generate more revenue. So why do most B2B marketers fail to set them up? When every lead counts, here are four tips for getting started with your first automated program.

Lead Nurturing 103

Lead Nurturing Sales Cycle Tips Leads 103

Act-On

NOVEMBER 15, 2023

For example, Act-On is intuitive, user-friendly and easy to set up without hiring outside experts. Marketing automation is all about results, isn’t it? And that’s likely why marketers want to know more about marketing automation ROI. It’s your upfront capital investment. Time spent learning the technology Maybe you’re lucky.

Marketing Automation Services 220

Marketing Automation Services Marketing Automation ROI Automation 220

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Besides cutting down on time spent on manual tasks, email automation also offers: Personalized customer experiences – The act of nurturing builds a positive relationship with your lead.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Webbiquity

JANUARY 15, 2010

Buyers would tell each sales rep all about their company, industry and problems, and each sales rep in turn would then explain why his or her product/service was absolutely the best fit to meet the buyer’s needs. The sales process benefited from electronic communications, but remained largely the same. Post this on Diigo.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Marketing Insider Group

APRIL 13, 2023

The old-school thinking was, “Get seven touches to get viewers to act.” Can this producer-oriented framework still be valid, especially since modern business and marketing are more customer-centric than ever? For example, twice as many companies now compete on customer experience than price or product.)

Relevance 335

Relevance Planning Paid Search Agency Work Management 335

Only B2B

APRIL 17, 2024

The 5 Benefits of B2B Appointment Setting B2B appointment setting tackles these challenges head-on, offering a range of benefits to optimize your sales funnel: 1. Their understanding of market trends facilitates lead nurturing and significantly boosts your sales conversions.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Zoominfo

AUGUST 1, 2023

Acting upon increasing amounts of data in a timely way to capitalize on emerging opportunities is difficult to impossible. According to ZoomInfo founder and CEO Henry Schuck, ensuring data accuracy is one of the greatest challenges faced by companies evaluating generative AI technologies. Today, the problem has been reversed.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Hubspot

DECEMBER 5, 2023

They rely much less on sales pros to gather information. This shift frees up sales pros to act as consultants who prioritize building strong relationships, boosting buyer confidence, understanding their needs and challenges, and using AI to offer a highly relevant, personalized experience.

Sales Cycle 74

Sales Cycle Customer Surveys Consulting Trends 74

Zoominfo

SEPTEMBER 1, 2021

This method eliminates the huge inefficiency of setting up meetings through back and forth emails and can reduce the sales cycles up to 20%. The faster you can alert your sales team about qualified leads on your site, the faster they can engage them in real-time. Even the act of finding basic contact information (i.e.

Sales Qualified Leads 236

Sales Qualified Leads Lead Scoring Lead Ranking Leads 236

Only B2B

FEBRUARY 28, 2024

The higher the quality of intent data and the conversion rate, the more likely you are to achieve desired marketing outcomes in marketing– whether it’s a sale, lead generation, or other desired actions. Intent data acts as your vibrant GPS , guiding you to high-potential customers actively researching solutions like yours.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Mereo

MARCH 21, 2024

A multi-national software provider’s sales cycles was running 12-18 months on average. When they engaged Mereo to address this, we conducted a win-loss analysis and discovered that the majority of the sales cycles were really about three to four months. To say deal velocity was slow would be an understatement.

Buy 41

Buy B2B Thought Leadership Multi-Channel Sales Cycle 41

The Point

OCTOBER 8, 2020

It can be tempting, as marketers working in a world of intent data and ABM and AI, to buy into the hype that any short cuts are possible, that sales cycles are made to be compressed, and that sales-ready leads can be created on demand. Buyers decide when they have the need and when they’re ready to act.

Demand Generation Agencies 173

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 173

Madison Logic

DECEMBER 29, 2022

Madison Logic provides advanced B2B ABM services through its proprietary, industry-leading account-based marketing platform to improve its clients’ sales and marketing results. LUMA Partners acted as exclusive financial advisor to BC Partners, and Kirkland & Ellis LLP acted as legal counsel.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Seismic

FEBRUARY 22, 2024

Sales enablement teams often act as centers of excellence, tasked with developing and deploying best practices and processes benefiting various departments. For example, if you aim to enhance seller efficiency, you can measure the average sales cycle. Together, we delved into the questions I had prepared.

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Besides cutting down on time spent on manual tasks, email automation also offers: Personalized customer experiences – The act of nurturing builds a positive relationship with your lead.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

BOP Design

JANUARY 7, 2022

No matter what the industry under the B2B umbrella, there are unique characteristics of the B2B marketing and sales process and this will be outlined below. B2B marketing is unique because it typically involves multiple decision-makers, a longer sales cycle, and higher-priced products or services (compared to B2C).

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Act-On

JUNE 13, 2018

(..)

Sales Cycle 100

Sales Cycle Lead Nurturing Tips Leads 100

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. Closing substantial deals with large decision-making teams results in protracted sales cycles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. Closing substantial deals with large decision-making teams results in protracted sales cycles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Marketing Interactions

SEPTEMBER 14, 2021

According to Wikipedia , “A leap of faith , in its most commonly used meaning, is the act of believing in or accepting something outside the boundaries of reason.” And buyers will be the first to tell you it’s unreasonable to deliver random acts of content that aren’t meaningful to them. Think of it like a mini content audit.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Salesforce Marketing Cloud

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. To keep your sales team motivated when things are tough, you need to reward them for their victories. Learn more What is sales commission? The pressure is on.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Heinz Marketing

AUGUST 26, 2020

If you have ever taken a class on acting, story writing or played D&D you know understanding your characters takes time and empathetic thought—putting yourself into the shoes of the character within the setting. What does their sales cycle look like? But what are the questions to ask? Next Steps. Happy building.

Buyer Personas 140

Buyer Personas Ideal Customer Profiles B2B Work Management 140

InsightSquared

FEBRUARY 21, 2020

Head of Sales? However, in order to set your RevOps organization for success, it’s critical to ensure leadership has a cross-functional view of not only the sales process but every function involved in revenue creation. . A head of sales prioritizes deals. Everyone simply thinks and acts RevOps. . RevOps as a mindset.

Cross-Selling 177

Cross-Selling Webinar Metrics Top of Funnel Act-On 177

Tiecas

MARCH 15, 2024

Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. Provides Direction: A roadmap acts as your compass, ensuring all marketing efforts move towards clearly defined goals.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. It is a balancing act because you may be tempted to ask for every piece of information you think you need to qualify a lead. Need proof? It’s a powerful way to establish credibility.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Tony Zambito

NOVEMBER 4, 2020

Acting as an accelerant to trends that were well underway before the pandemic. While internal purchasing or buying processes amongst buying teams may be speeding up, it may not easily translate to shorter sales cycles. Insights Into Three Buying Behaviors Impacted By COVID-19. The three buyer insights are notable.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Sure, sales is both an art and a science — but we actually need a lot more science. It uses AI and automation to create visibility across the revenue lifecycle — from marketing to sales to finance — and generate insights you can act on. For sales and revenue leaders, it’s an accurate, real-time system of record and engagement.

Forecasting 59

Forecasting Work Management Cross-Selling Marketing Management 59

Madison Logic

APRIL 11, 2023

Today’s leading B2B marketers rely on Madison Logic and its team to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. “Now, more than ever, marketers need smarter strategies to shorten the sales cycle and drive higher conversion.

Account Based Marketing 52

Account Based Marketing Multi-Channel Peer-to-peer Best Practices 52

KoMarketing Associates

AUGUST 7, 2018

After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? That makes it easier for them to act, and thus more likely to act. Things like shortening the sales cycle matter, too. Your boss is happy. You’ve earned this year’s raise.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Adobe Experience Cloud Blog

OCTOBER 8, 2020

A long-term relationship that allows you to build trust: In a B2B environment, t he act of buying itself does not usually take long, but the process that leads to it can take months or even years depending on your offer and the complexity of your buying cycle. Measuring the success of your actions.

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Madison Logic

SEPTEMBER 13, 2022

The collection of customer-led webinars, testimonials, and events showcase how B2B marketers from leading enterprise software organizations leverage research and insights to implement effective ABM strategies that yield higher conversion across the sales cycle. Integrated Marketing at Wolters Kluwer.

Top of Funnel 52

Top of Funnel Enterprise Management Buyer's Journey Account Based Marketing 52

Oktopost

SEPTEMBER 9, 2021

From creating meaningful interactions to drive lengthy sale cycles to ensuring your initiatives follow the guidelines of the Health Insurance Portability and Accountability Act of 1996 (HIPAA), there’s certainly no shortage of daunting obstacles quarter over quarter. Stay in the Loop. Catch all episodes here.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112