Digital Marketing World Forum

JANUARY 10, 2020

A KOC is an evangelist for the brand, willingly sharing information via social media and word of mouth. The “catch,” as it were, is that to redeem the offer, the customer has to connect with the “personal” WeChat account of a lady called Xiao Wan, an avatar who acts as a kind of brand ambassador.

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Martech Advisor

JANUARY 24, 2020

The Strategy of Content Marketing - Coursera. This course is a collaboration between Copyblogger, a renowned content marketing website, and UC Davis Extension. The first module in the series delves into the foundations of content marketing. Content Marketing: Blogging for Growth - Skillshare.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Convince & Convert

JULY 15, 2010

The blog was a failure because posts were not written on a regular basis. The Facebook page was a failure because they were not engaging their audience, they were just collecting names. As Jay preaches, social media is not about collecting names, it is about activating your fans. That can only happen if you know who is doing what.

Social Media 141

Social Media Paid Content Media Act-On 141

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. This is all great and has proven to be effective but is there another way to bring the same excitement that B2C marketers use to B2B?

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

markempa

JANUARY 23, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Peachtree and SageCRM software. It’s great.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The first law of motion can act much like one of your potential prospects. The first law of motion can act much like one of your potential prospects.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Hubspot

FEBRUARY 15, 2016

No one understands this better than Bill Macaitis , CMO of Slack, former CMO of Zendesk, and former SVP of Online Marketing and Operations at Salesforce. It’s basically his job to create marketing teams for the fastest growing companies on the planet. Through word-of-mouth marketing tracked by NPS.

Lead Scoring 28

Lead Scoring Lead Ranking Promotion Word of Mouth 28

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. You can be helpful, too.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When I see the challenge that marketers face when it comes to getting their budgets approved, I wonder why it has to be so hard? Okay, not really.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). However, Hubs may not be optimal channels because if the person that acts as a hub doesn’t like or doesn’t agree with the content, they will not pass it on to their network.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

JULY 27, 2010

Those words are often used interchangeably, but they are not the same. Those words are often used interchangeably, but they are not the same. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Some of the guest writers blog on occasion at their own sites. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Act like a good financial manager - your lead generation efforts should include a porfolio many tactics that you apply consistently over time.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They must, in one way or another, generate their own leads to meet their revenue and sales targets that’s independent of corporate marketing programs.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media allows big companies to act small again. What others are floating around out there? Leave them in the comments, and I’ll expand the collection. Social media is an ingredient, not an entree.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

MAY 11, 2010

And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. I think not. How does zero clicks sound? Social media makes it possible. Or, you could survey Web site visitors, gathering data in real-time.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

FEBRUARY 5, 2010

2 many words I guess? Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. But I need your help with the biggest change – the header. I don't think it's needed.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Hubspot

FEBRUARY 10, 2012

CAN-SPAM Act. As a marketer, all of your email marketing messages need to comply with the requirements set forth in the CAN-SPAM Act. Do-Not-Call Implementation Act. This is the Act that made it happen, and today, more than 200 million people are registered with the Do Not Call Registry. It's prohibited.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What’s Your Relationship with Your Audience? What’s Your One Thing?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 21, 2010

In other words put a copyright, all rights reserved on your content or the bottom of your blog. In other words put a copyright, all rights reserved on your content or the bottom of your blog. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

FEBRUARY 23, 2010

I do think though that every communicative act has to be rooted in some kind of strategy within the business. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. The difference is actually very small, as the goal of social media is to make big companies act like small ones.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 13, 2010

People who have educated, inspir… [link] [link] John McTigue @jaybaer talks about the continuing impact of Dale Carnegie's advice for sales & marketing – [link] [link] Jodi Mallow Maas The Best Advice Has No Shelf Life [link] topsy_top20k RT @jaybaer: The Best Advice Has No Shelf Life: Who Influenced You?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. What matters to the CEO is her/his vision – no more and no less.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

APRIL 1, 2010

If you’re going to run ad that says “quality is job 1″ then quality better damn well be job one, and every place you have a presence online better sing from that same metaphorical hymnal. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. Why isn’t the Manifesto it’s own tab?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 23, 2010

At first, you knew everyone at the party. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Make links to your bio easy to find.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I’m sure I forgot a few. Feel free to chime in if I did. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

JULY 13, 2010

But today’s online environment puts a high premium on shareable lessons and insights. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Pick 5 teachers to help you on your journey.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

APRIL 14, 2010

It’s about marketing sideways , not marketing head-on. jmctigue Jay, you're dead-on (not head-on) about removing friction as the key to new marketing strategy, but at some point we need to expand our reach to find new customers, no? Or do you think that reputation through relationships is enough to expand your market?

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Outgrow

JUNE 16, 2023

The goal of customer-centric marketing is to enable customers to travel through the buyer’s journey on their terms and cater to the “whole” of the customer. Let’s show you how some well-known brands that have successfully implemented customer-centric marketing strategies. Step 2: Embed it on your website.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Outgrow Lead Scoring 52

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? How can we make a viral video that gets thousands of views? Everyone, ultimately, is as ‘bad’ as each other when it comes to SM.

PR 161

PR Social Media Paid Content Media 161

Hinge Marketing

MAY 9, 2016

The top 20% of those acting as a referral source had given an average of 17.9 When word-of-mouth marketing from satisfied customers is the main way a firm spreads the word, however, the number of referrals it can receive is limited by the number of clients it has. Reciprocity Really Works.

Allocation 48

Allocation Word of Mouth Conference Correlation 48

Content Standard

OCTOBER 2, 2020

” — David Ogilvy “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” ” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.” Relationships are built on trust.

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Convince & Convert

SEPTEMBER 8, 2010

Stemming from the IRC and discussion forums of old, it was routine (accepted and expected even) to have an online pseudonym. “BunnyBoy213″ was your handle. That’s how people knew you on instant messenger, AOL chat rooms and a host of other places, including MySpace. Facebook rolled out their iPhone app in August, 2007.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Referral Rock

DECEMBER 5, 2019

The Marketing Automation Tools. Email Marketing. Okay, by now you’re wondering what marketing automation tools make up the Holy Grail and can increase your reach. We’re going to focus on marketing automation tools for newbies and small businesses. Along with social media and blogging, you can turn strangers into visitors.

Marketing Automation Services 76

Marketing Automation Services Budget Programs Work Management Enterprise Management 76

markempa

MAY 19, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I submit that if you are not asking and getting the answer to this question, you could be generating word of mouth, but not the good kind.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120