SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

SmartBug Media

MAY 10, 2023

Artificial Intelligence (AI) has become increasingly important in marketing strategy, as it has the potential to enhance customer experience, streamline processes, and improve overall marketing performance. This increases customer engagement and loyalty, which in turn leads to more sales.

Marketing AI 98

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 98

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Marketing AI 109

Marketing AI Work Management Marketing Management B2B Thought Leadership 109

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Valasys

JANUARY 30, 2024

This is where brand positioning comes in, acting as your compass and map, guiding your brand towards a distinct and desirable spot on the consumer’s mental map. Now, imagine that lighthouse equipped with AI: a network of sensors, analyzing vast data streams to constantly optimize its beam and attract the most relevant audience.

Marketing AI 40

Marketing AI Positioning Brand Identity Branding 40

Valasys

JANUARY 25, 2024

To truly stand out, brands must evolve with the digital tides, embracing the potential of cutting-edge tools like Artificial Intelligence (AI)-powered branding to forge stronger, more dynamic connections with their audiences. But AI-powered branding isn’t just about one-way communication.

Marketing AI 40

Marketing AI Brand Identity Branding Ad Building 40

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 126

Email Marketing Marketing AI Enterprise Management Work Management 126

Martech

NOVEMBER 28, 2023

Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. Dig deeper: AI in marketing: How to balance automation and the human touch 3.

Marketing AI 90

Marketing AI Advertisements Advertising Trends 90

Biznology

MARCH 2, 2021

As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. The current momentum will see e-commerce continue to grow and build market value rapidly in 2021 and the years to come. Nowadays, though, almost every customer touchpoint is a potential sales channel.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 108

Analytics Enterprise Management Work Management Business 108

NetLine

OCTOBER 2, 2023

Gone are the days of generic content and ads that lacked any semblance of segmentation. When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

ClickZ

MARCH 2, 2020

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. In this article we’ll reveal some of these key strategies: 1) Revolutionizing the customer experience with artificial intelligence.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics? Cross-channel data.

Marketing Automation Services 109

Marketing Automation Services Enterprise Management Work Management Marketing Management 109

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. By grouping your email list properly, you set yourself up for targeting the right people with the right content. How can AI help you improve your email segmentation efforts? Personalize, personalize, personalize.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Valasys

JANUARY 23, 2024

In the digital kaleidoscope of AI in marketing 2024, the term “AI marketing” no longer dances upon the periphery of boardroom conversations, a fleeting buzzword alongside “synergy” and “disruption.” What AI Marketing in 2024 bring to the table?

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

ClickZ

OCTOBER 28, 2020

30-second summary: Trint, an AI-powered transcription technology platform, published a whitepaper explaining how to repurpose video and audio into multiple types of content. Virtual events present a huge opportunity to repurpose video and audio beyond the initial event—but only if that content is accessible.

Content 143

Content Video Marketing Automation Touchpoints 143

Martech Advisor

MARCH 17, 2020

CLM, ABM, RPA, martech stack or marketing stack, and value metrics. There's no shortage of jargon in marketing. To help you keep up with the changing marketing ecosystem, we have compiled a list of twenty marketing terms you should know in 2020 and beyond. Marketing is full of jargon, terms, and acronyms.

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Martech

MARCH 4, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Does the vendor seem to un that derstand our business and our marketing needs? What type of machine learning and/or artificial intelligence does the tool use? Click here to download!

Marketing Management 94

Marketing Management Vendors Analytics Ideal Customer Profiles 94

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Content spend will continue to grow. Creative intelligence adoption will increase. The consumerization of B2B marketing will continue.

Trends 113

Trends Work Management Advertising Agencies Marketing Management 113

Marketri

MAY 15, 2024

There’s plenty already written about how the digital transformation has greatly altered the way B2B companies market products and services, especially for professional services firms that long relied on traditional marketing vehicles. And with generative AI now transforming online searches, that poses a big dilemma.

Peer-to-peer 62

Peer-to-peer B2B Digital Transformation Lead Ranking 62

Martech

AUGUST 16, 2022

The tasks of modern marketing — such as creating insights from data and targeting what we say and who we say it, to personalizing those experiences of a supporter — are no different for a nonprofit than they are for a for-profit organization.”. Artificial intelligence (AI) and machine learning (ML). Data ingestion.

Marketing AI 84

Marketing AI Organization Digital Asset Management Touchpoints 84

Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. A: Customer journey maps act like a roadmap so that you can identify the key touchpoints that are most important.

Conference 96

Conference Digital Transformation Sample Touchpoints 96

FunnelEnvy

MARCH 18, 2024

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. Understanding their journey is where B2B customer insights come in.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

PathFactory

DECEMBER 8, 2022

Pragmatic tried to keep visitors engaged with internal links placed manually by their marketing team, but bounce rates failed to improve. The marketers knew there was a better way to engage visitors that didn’t involve guessing. But what marketer has access to those kinds of data science resources? It’s much more powerful.”.

Case Study 52

Case Study Case Studies Studies Marketing Websites 52

Webbiquity

OCTOBER 21, 2020

Whatever you learned about the definition of “branding” in your marketing courses is wrong. Consumers have become adept at sniffing out what’s artificial. Digital branding allows for a more defined marketing journey, with multiple touchpoints across different channels. These are: Brand. Communication.

Brand Identity 297

Brand Identity Branding Mobile Advertising Touchpoints 297

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. All these customer touchpoints contribute to shaping the overall brand experience and leaving a lasting impression. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Work Management 108

Work Management Marketing AI Brand Identity Branding 108

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. In a sea of non-gated content, how can we know that our message resonates? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences.

Digital Asset Management 97

Digital Asset Management Personalization Enterprise Management Tagging 97

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Only B2B

AUGUST 21, 2023

It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer. These signals can range from website visits and content downloads to keyword searches and engagement with industry-related content.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Tony Zambito

OCTOBER 14, 2018

Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. As forward-thinking marketing and sales leaders prepare for 2020 and continuous digital disruption, it is time to alter this line of thinking. A Ton Of Marketing Advice On The Journey.

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

ClickZ

JULY 14, 2020

30-second summary: Artificial intelligence (AI) is revolutionizing DCO (Dynamic Creative Optimization) and CDP analytics by giving these programs access to multiple data points, across business silos, a more accurate customer profile and effective campaigns. Artificial Intelligence (AI) is taking the world by storm.

Marketing AI 141

Marketing AI Paid Search Agency Planning Marketing Management 141