FunnelEnvy

MARCH 18, 2024

For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. At the same time, a “Risk-Averse CEO” might prioritize case studies and testimonials showcasing successful implementations. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Only B2B

FEBRUARY 28, 2024

Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey. Intent data acts as your vibrant GPS , guiding you to high-potential customers actively researching solutions like yours.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Launch Marketing

JULY 6, 2022

This messaging will act as the foundation of the marketing activities that make up the go-to-market strategy, so it must be accurate, impactful and resonate. Longer form content such as eBooks, white papers and webinars can help push the awareness a bit further and ensure their ongoing engagement.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Martech

JANUARY 11, 2022

It can come from product reviews, message boards, blog comments, case studies, general news articles and more. Unfortunately, many marketers fail to act on this wealth of data and integrate it into their campaigns. Marketers can collect buyer intent data from each place they interact with customers. Source: Hussam AlMukhtar. “94%

Buying Cycle 114

Buying Cycle Intent Buy Intent Signal 114

Contently

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. You might even draft an eleventh way, maybe. 3 ways your brand can level up its SEO strategy.

Top of Funnel 216

Top of Funnel SEO Brand Identity Branding 216

Outgrow

AUGUST 6, 2021

They not only act as incredible lead generation tools but also save time and money. Ebooks, whitepapers, and industry trends act as a super powerful lead magnet. Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. But the hours spent on generating quality leads must be fruitful.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

KoMarketing Associates

FEBRUARY 20, 2018

However, to deliver tailored online marketing programs, we must act as the buyer and have an understanding of the client’s capabilities and points of differentiation. White papers – absorb knowledge about industry best practices and specific use cases. Complete a Client Discovery Questionnaire. Final Thoughts.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

ClearVoice

APRIL 23, 2019

Case study. What was the client or project, what was their goal, how did you strategize and act in order to meet that goal, and what was the brag-worthy result? In brief, those are the questions to answer in a case study ( also called a success story , depending on the approach ). White paper.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Only B2B

FEBRUARY 21, 2024

Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. They act as a central hub, simplifying connections and offering scalable solutions for complex martech environments. This empowers you to craft personalized experiences that feel like they were made just for them.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). The robust analytics gave rise to rapid experimentation at Act-On. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

SmartBug Media

DECEMBER 11, 2019

White papers. BOFU content offer ideas include: Case studies. Case studies. While you don’t have all the internal resources in order to make this happen, you’re looking at several inbound marketing agencies that can act as an extension of your team. Research reports. Middle of the Funnel (MOFU).

Top of Funnel 94

Top of Funnel Sales Qualified Leads Case Study Case Studies 94

Sharpspring

AUGUST 4, 2020

Demand generation is the act of driving up interest for a product or service that can be used by other businesses to solve a problem. One great way to improve your B2B demand gen is to offer white papers while you might use a top 10 video for B2C. Keep in mind that B2B demand generation is not lead generation.

Demand Generation Agencies 54

Demand Generation Agencies Demand Generation Demand Generation 54

BenchmarkONE

NOVEMBER 10, 2022

Your marketing funnel is essentially the act of generating leads on your website, identifying the needs of those leads at each stage of their journey, and mapping out the best ways to engage them and encourage them to take action, be it downloading your content or making a purchase. 6 Types of Marketing Funnels You Need to Know About.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

The Mx Group

JANUARY 24, 2018

White papers. Case studies. I’m not talking about reading a white paper on-camera and calling it a video; I’m talking about taking that white paper and creating a case study to demonstrate its validity. And then making a testimonial video with the subject of the case study.

Creativity 54

Creativity Top of Funnel Case Studies Case Study 54

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. And that’s what we are going to talk about in this presentation…because you only have so much muscle, right? Another one is a friend who once saved your life.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Belkins

OCTOBER 22, 2020

Sales enablement examples for inbound appointment setting: Case studies. Thus, making many case studies that showcase all kinds of issues and solutions is your top priority. These two channels work in sync, supporting one another to achieve a healthy, and productive sales system. Audit your existing inbound sales process.

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

LeanData

AUGUST 3, 2015

Urgency is what moves prospects to act. 2) Use white papers to point out an industry problem & solution. White papers are a huge undertaking, because they must be well-researched enough to be positioned as an authoritative document that highlights a major problem in your industry.

Sales Qualified Leads 53

Sales Qualified Leads Case Study Case Studies Paper 53

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. Here’s a sample prompt to get started: “Act as a copywriter. Note: You can also ask ChatGPT to back up its outputs by referring to research, case studies, customer success stories, etc.

Marketing AI 85

Marketing AI AIDA Marketing Analytics Tools Template 85

PureB2B

MAY 30, 2022

While you might decide to purchase email marketing lists, the act of sending an email costs you nothing by itself. Crucially, when you are focusing on email marketing, you aren’t spending money on advertising—whether online, in print, or somewhere else. This factor leads to a killer ROI when you execute your B2B marketing campaigns well.

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

LEADership

APRIL 1, 2016

Case studies. White papers. Case Studies: Pros include: Boosts your credibility. Challenges: Case studies are time-intensive. e-Books and white papers: Pros include: Demonstrates thought leadership. e-Books and white papers: Pros include: Demonstrates thought leadership.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Paper Case Study 40

The Point

MARCH 29, 2012

These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. One of the most effective ways to generate blog leads is to feature downloadable content – white papers, case studies, analyst reports – in your sidebar, and gate that content behind registration forms.

RSS 100

RSS Paper Case Study Case Studies 100

EMagine B2B Blog

AUGUST 12, 2014

To remain competitive in B2B content marketing, you must provide at least three different forms of marketing collateral on your website: white papers, case studies, and blog posts. For lead generation, white papers can be key to help you identify potential prospects and gain their contact information.

B2B Marketing 40

B2B Marketing Content Marketing Top of Funnel B2B 40

Ambal's Amusings

OCTOBER 23, 2009

Dare to Give a Case Study Customer a Deadline? Casey Hibbard writes "Customers can turn a story around in a day or take months" Many times, publishing case studies is based on a deadline. Casey has highlighted the subtleties of how to push the customer to act upon a deadline. Author : Casey Hibbard.

Case Study 100

Case Study Case Studies Gartner Paper 100

Exo B2B

JUNE 26, 2023

It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. Let me start by quoting a Gartner study on the power of content in the customer journey. So, how can you reap the benefits of content marketing with limited resources? B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Siri, Alexa and Google or search on Audible!

Ideal Customer Profiles 99

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 99

Optinmonster

SEPTEMBER 30, 2022

You’re more likely to act if something intrigues you and raises your curiosity. The X%, in this case, could be anything: people who are your customers benefiting from your services or people who aren’t your customers and, therefore, missing out on something cool. They’re likely to get cut off on smaller mobile devices.

Urgency Marketing 87

Urgency Marketing Open Rate Case Studies Click Rate 87

LeanData

AUGUST 3, 2015

Urgency is what moves prospects to act. 2) Use white papers to point out an industry problem & solution. White papers are a huge undertaking, because they must be well-researched enough to be positioned as an authoritative document that highlights a major problem in your industry.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

Urgency is what moves prospects to act. 2) Use white papers to point out an industry problem & solution. White papers are a huge undertaking, because they must be well-researched enough to be positioned as an authoritative document that highlights a major problem in your industry.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

Urgency is what moves prospects to act. 2) Use white papers to point out an industry problem & solution. White papers are a huge undertaking, because they must be well-researched enough to be positioned as an authoritative document that highlights a major problem in your industry.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Prospect downloads a white paper on Technical Solutions: 15 points.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

nDash

DECEMBER 14, 2020

I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. If you need someone who can speak to the CISO, chat with developers, or write intelligently about technological trends, then keep on scrolling. Don’t see what you’re looking for? Mia Lewis . “Hi!

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Valasys

DECEMBER 18, 2019

The well-researched articles in the blog can be B2B marketers’ ultimate guide to optimizing their content strategy including the blog posts, blog posts, and original pieces of research, case studies & much more. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Engagio

JUNE 10, 2019

And ad hoc alerts for breaking news that can be acted on. They should be prepared to offer webinars, white papers and case studies that help solve problems. Find the balance of technology and the human touch and you will strike gold. The Role of Technology. Unfortunately, one size fits some better than others.

Account Based Marketing 75

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 75

Televerde

SEPTEMBER 13, 2017

What does your content or distribution tools do to help your audience see business value and want to act? Branded content is all your engaging, branded promotional content including blog posts, press releases, testimonials, case studies, white papers, videos, that ultimately link back to your company website.

Thought Leadership 53

Thought Leadership Case Study Case Studies Press 53

nDash

SEPTEMBER 29, 2020

A generalist will act as your word expert, covering everything from email subject lines and web copy to long-form articles and guest posts. In many cases, that means any number of written content formats that tend to be longer form. White papers. Case studies. There’s nothing wrong with hiring a generalist.

Copywriting 52

Copywriting Top of Funnel Funnel Advertising Advertising Agencies 52