EMagine B2B Blog

AUGUST 12, 2014

By Allie Viau | Digital Marketing Strategist & SEO Specialist. As a B2B company, your content marketing can play a significant role in differentiating your brand, grabbing the attention of prospects, and assisting in lead generation efforts. Why are these so crucial for B2B content marketing?

B2B Marketing 40

B2B Marketing Content Marketing Top of Funnel B2B 40

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. But today, demand generation marketing has a different meaning altogether.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! Probably, you’ve already learned about a thousand funnel structures. And to manage and execute, every aspect of the funnel is even more difficult.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Belkins

SEPTEMBER 20, 2019

Inbound marketing and outbound marketing have been a long-time debate for many marketers out there. Each method requires focusing on a different set of channels and media to pull prospects in, and if you work in B2B marketing , you have a budget to consider, goals to fill and stakes to make. How do you find the best fit?

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Study 241

FunnelEnvy

APRIL 1, 2024

The rise of inbound marketing focused on attracting potential customers through valuable content and building trust, perfectly complements the SaaS model. Strength in Demand for SaaS Products and Services Even as economic uncertainty still hovers on the horizon, recent surveys point to resiliency in the SaaS products and services market.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Salesforce Marketing Cloud

JANUARY 5, 2024

Often confused with inbound marketing, inbound sales come from customers who reach out — usually because of content marketing, SEO, social media, events, or referrals. Not every inbound sales lead comes from a marketing activity, though. Attract leads through content Content marketing is a great way to attract leads.

Top of Funnel 52

Top of Funnel Practices Webinar Metrics Best Practices 52

Heinz Marketing

MAY 11, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 86

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 86

Single Grain

APRIL 18, 2023

You and your team work diligently to attract and nurture leads down the sales funnel. Benefits of Lead Generation Outsourcing You can look at a lead generation company as your partner that can help you achieve more sales than you would if you acted on your own. What’s happening? But you shouldn’t contact the first company you find.

Lead Ranking 52

Lead Ranking Lead Generation Marketing Qualified Leads Sales Qualified Leads 52

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Seismic

MAY 11, 2022

White Papers. Case Studies. Case studies are valuable assets that demonstrate how other organizations achieved success using your product. Case studies are valuable assets that demonstrate how other organizations achieved success using your product. Internal Success Videos. Newsletters.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

ClearVoice

JULY 12, 2022

While numerous marketing trends have come and gone throughout the years, one of the most significant shifts in how companies sell may be in account-based marketing (ABM) and content strategy. Learn more about the true ABM marketing meaning and decide for yourself. What exactly is account-based marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

nDash

JANUARY 27, 2022

You have a list of blog ideas and white paper topics. You’ve identified opportunities for case studies, repurposing content, and announcing company updates. You know which ideas are top of funnel demand generation pieces of content. It’s a balancing act that challenges many content marketers.

Work Management 52

Work Management Marketing Management Top of Funnel Content Marketing 52

Huptech Web

SEPTEMBER 8, 2023

Table Of Contents Introduction D2C Marketing VS B2C Marketing What Actually Inbound Marketing Is? Understand Inbound Methodology What is an Inbound Marketing Funnel? Let me take you back a few years to when the traditional method of selling, called Business-to-Consumer (B2C) marketing , ruled the market.

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Navigate the Channel

AUGUST 18, 2023

As more and more companies, organizations and businesses discover the value of content marketing, the more content gets created—and marketed. Content marketing revenue reached $63 billion in 2022, according to Statista, and the content market industry is set to hit $107 billion by 2026. But it is fixable.

Top of Funnel 65

Top of Funnel Buyer Personas Psychographics Content Marketing 65

Onalytica B2B

JULY 16, 2018

This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. He is often being described as the ‘father’ of behaviour science in marketing, coming across as a fiercely intelligent and highly amusing speaker and commentator. One will never be blamed for this assumption.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Inbox Insight

OCTOBER 8, 2019

52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. Now’s the time to scrutinize your lead qualification methodology and understand what a ‘quality lead’ really looks like from both a marketing and sales perspective. HubSpot, 2017 ). HubSpot, 2018 ).

Lead Qualification 75

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 75

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Case studies.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Lead Liaison

MARCH 7, 2018

To watch “How Training Companies Can Scale Marketing” in its entirety, click here. We’re talking about how to scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. How does marketing automation system fit into the overall ecosystem? Presenters.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Engagio

OCTOBER 1, 2019

Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. It’s time for marketers to adjust the sails. Chapter One: Marketing’s First Shift. The Next Chapter Looks Very Different.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Televerde

APRIL 6, 2021

You’ve joined over two-thirds of companies that have also adopted ABM and can now use customer lifecycle marketing to make more personal connections, generate leads that last, and get even more sales growth. Before you start writing, here’s how you can inform your content marketing strategy. Content marketing is built on SEO.

Ideal Customer Profiles 75

Ideal Customer Profiles Account Based Marketing ABM Top of Funnel 75

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. Listen Now. It gives to get.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. Listen Now. It gives to get.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

nDash

JUNE 13, 2022

We live in a digital-first society whereby audiences engage with more content than ever before, making a final buying decision. Those survey results further show us that webinars and ebooks rank highest (57%), with white papers coming in at a close second (55%) as the top content formats consumed.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. to continue nurturing leads through the funnel. And who wouldn’t want that?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

JULY 13, 2023

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform. The terms of the transaction were not disclosed.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52

Altitude Marketing

SEPTEMBER 25, 2018

If you’re looking to start a B2B content marketing program, you need the king … and his entire court. Everywhere you turn, marketers are talking about content marketing. Ask 10 people and you’ll get 10 different answers in terms of what a company should do when they start a B2B content marketing program.

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. July 1, 2010 to July 31, 2010. Featured Sources. Like hooking their toilet up to Twitter. Bloody great idea.

Ning 40

Ning Paid Content Facebook Sales Management 40

Full Circle Insights

NOVEMBER 25, 2020

While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break down agile marketing to executives with scenarios and terms that are relevant in their world? By: Rodric Bradford

Planning 52

Planning Lead Ranking Sales Management Marketing Attribution 52

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Single Grain

JULY 8, 2021

This marketing tactic is simply a way to find and connect with the right people at the right time to grow your customer pool. Business-to-business (B2B) marketing does leverage technology to scale and drive efficiency in the lead-generation process, but there is a need to streamline these solutions for maximum impact.

High Quality Lead 145

High Quality Lead Demand Generation Agencies Demand Generation Sales Qualified Leads 145