Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. A copilot makes you more productive by doing work on your behalf. Get the intel A report by the Oliver Wyman Forum found 55% of global workers are already using generative AI at least once a week, but the expected productivity gains have been lacking.

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

DiscoverOrg

OCTOBER 26, 2017

Even now, we can find insights to better sell security products in a more timely and helpful way – both in response to Equifax, and in preparation for the next inevitable security breach. Looking back at the reported Scoops, we can see likely weaknesses and changes that could offer valuable leads for security vendors.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

ANNUITAS

MARCH 1, 2023

As companies look to embody a Converged Growth mindset , a CGO is needed to lead the charge from both a strategic and “day to day” perspective. We’ve tried to cover the bases when it comes to both the role and responsibilities, as well as the type of individual that would be best to lead the Converged Growth charge for the organization.

Positioning 130

Positioning Marketing Analytics Tools Enterprise Management Customer Satisfaction 130

Valasys

APRIL 23, 2024

Network security is no longer an option but a necessity for modern businesses. From the market’s competitiveness to security, everything makes it hard for marketers to manage business processes. However marketers know how to deal with the market’s competitive edge, but security is a concern for business managers.

Phishing 40

Phishing Business Work Management Marketing Management 40

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. Plus, positive customer reviews impact future business. Employ the action steps to make progress on each.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Zoominfo

AUGUST 9, 2018

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Martech Advisor

OCTOBER 15, 2019

With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Here are the key objectives of an automated strategy: Optimize productivity.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page.

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Tony Zambito

JANUARY 21, 2022

Business leaders must aspire for human-centered insights, not just intelligence. Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers. What we now see is a myriad combination of data-centric efforts by organizations. It is expensive.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends. Repeat and measure over time This is not a one-and-done exercise.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Random acts are costly and fail to drive real, sustainable lift to sales and revenue. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

AUGUST 4, 2020

They both came to the conclusion that validating your assumptions before acting on them was a good idea. What is PDCA (Plan Do Check Act)? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. What do Francis Bacon and Japanese manufacturers have in common?

Planning 355

Planning Lead Ranking Work Management Marketing Qualified Leads 355

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. It empowers organizations to make better, consistent, and data-driven decisions. What is decision intelligence?

Allocation 114

Allocation Marketing Attribution Enterprise Management Marketing AI 114

Webbiquity

FEBRUARY 15, 2022

It drags down demand and lead generation and sales-ready opportunities. Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably? They are different.

Demand Generation Agencies 297

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 297

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Martech

AUGUST 15, 2022

In my view, most CMOs don’t embrace a business mindset. They need to act as “business leaders” first and “chief marketers” second. Serve the clients, not the organization. The marketing role is not designed to support but to lead. Too often organizations misunderstand marketing’s responsibilities.

Enterprise Management 92

Enterprise Management Business CMO Digital Transformation 92

Marketing Insider Group

FEBRUARY 10, 2021

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. Your VP should focus on the benefits of your product/service, over the features and relay your purpose as a company. Source: QuickSprout.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

ANNUITAS

JANUARY 21, 2020

Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business? Or, like nearly three-quarters of businesses, do you succeed because you have a strong product or service? How do you know if you engage in random acts of marketing? Pay for leads and or buy lists.

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Binary Demand

MARCH 11, 2024

This is particularly evident in the stark contrast between individual consumers and businesses. While some companies focus on meeting the needs of individual shoppers, others navigate the complex realm of serving companies and organizations. In the digital era, B2B marketing faces unprecedented opportunities and challenges.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

SalesIntel

SEPTEMBER 14, 2023

Any business’s continued success hinges on its sales pipeline’s growth. Without a constant source of high-quality leads and accounts, revenue will dry up. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. While all three of these people are focused on driving growth for their organization, their focus is different. By focusing solely on marketing, organizations may miss out on growth opportunities in other areas.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Aberdeen

MARCH 30, 2023

According to a recent Aberdeen survey lead by VP & Principal Analyst Jim Rapoza , 30% of employees now have a smartphone that is just used for work. This move to mobile technology has transformed how organizations function, resulting in a greater emphasis on flexibility, mobility, efficiency, and productivity.

Business 89

Business Customer Satisfaction Efficiency Work Management 89

Binary Demand

MARCH 11, 2024

This is particularly evident in the stark contrast between individual consumers and businesses. While some companies focus on meeting the needs of individual shoppers, others navigate the complex realm of serving companies and organizations. In the digital era, B2B marketing faces unprecedented opportunities and challenges.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Zoominfo

MAY 25, 2022

The rest is typically spent researching prospects, logging activities, and organizing to-do lists. They need information about their customers fast — with enough time to act on it in meaningful ways. Companies are investing billions in business intelligence (BI) to help solve this problem.

Zoominfo 100

Zoominfo Business Marketing Analytics Tools Intent Signal 100

Binary Demand

JULY 26, 2023

[ps2id id=’overview’ target=”/]In today’s dynamic business landscape, knowledge is power, and having the right information at your fingertips can be the key to success. Enter B2B data – the treasure trove of insights about other businesses that can revolutionize how you operate, strategize, and conquer new horizons!

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

Salesforce Marketing Cloud

APRIL 9, 2024

Today, advancements in artificial intelligence (AI) and AI-era data platforms may be the key that finally unlocks the value of big data — not by, yet again, reinventing the way data is processed and stored, but by reimagining the way it’s accessed and disseminated throughout an organization. It’s a far cry from where we’ve been.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Salesforce Marketing Cloud

JULY 24, 2023

In fact, 77% of desk workers say that automating routine tasks would improve their productivity. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings. Invite key people from IT and the business to help make decisions that are best for the future. Measure success.

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x Surely, you’d use CRM basics to manage leads and track sales. Behavioral Insights: Analyze customers to understand how different segments interact with your product and services.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Sprout Social

JULY 14, 2023

Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. An effective way to achieve this is through sales and marketing alignment.

Work Management 78

Work Management Effectiveness Marketing Management Sales Qualified Leads 78

Martech Advisor

FEBRUARY 5, 2020

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations. Learn More: Improved Sales Forecasting Through AI and ML.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Salesforce Marketing Cloud

AUGUST 15, 2023

Losing crucial data can be catastrophic for businesses. When data is lost, businesses experience significant downtime while trying to recover or recreate the lost information. This results in decreased productivity and lost revenue. Failing to meet data compliance requirements can lead to severe legal consequences and fines.

Privacy 52

Privacy Business Paid Search Agency Webinar Metrics 52