BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Act-On

FEBRUARY 16, 2024

We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. 27% say it’s getting overwhelming. Ask for feedback.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Which strategies are worth pursuing?

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Stevens & Tate

FEBRUARY 15, 2022

The history of blogging is an interesting one. For a while, the purpose of a blog was entirely personal. People would use blogs as a sort of online diary that was public to friends and family. However, as online marketing evolved over the years, it became apparent that the blog held immense value as a content marketing tool.

Online Marketing 100

Online Marketing Planning Lead Scoring Lead Ranking 100

Liveintent

DECEMBER 1, 2020

This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end. We polled more than 200 senior marketers and publishers from mid-to-small sized firms. However, to accomplish this outcome, the industry must act with urgency.

Urgency Marketing 116

Urgency Marketing Planning Ad Frequency Ad Exchange 116

ClearVoice

APRIL 25, 2022

A successful website strategy means more than clicking a “publish” button and making your site available to the general public. The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Webbiquity

MARCH 8, 2022

Publish original studies. They act as a future discount. There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Image credit: Possessed Photography on Unsplash.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

SEPTEMBER 28, 2021

If you’re publishing content, you probably already are, but maybe not optimally. Active voice makes your potential customer the doer , presenting an opportunity to persuade them to act. Did you know that 80% of readers never make it past the headline on your landing page or blog? Use CTAs to Motivate Readers to Act.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Marketing Insider Group

DECEMBER 15, 2020

The more content you publish, the more exposure you give your brand. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Every piece of content has the potential to widen your audience.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Act-On

SEPTEMBER 24, 2023

We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. The answer is simple … not all traffic is good traffic. We’ll give you an example. But here’s the question. It’s murky, isn’t it?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Marketing Insider Group

MAY 1, 2023

There is no sense of urgency to buy, or intrigue to prompt buyers to imagine a better future and act now to secure it. Campbell’s structure can be simplified into three acts: Departure: The hero prepares for a journey into the unknown with help from a mentor. Publish the articles on your blog or pitch to media as a bylined piece.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Sales Engine

OCTOBER 16, 2015

Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Digilant

NOVEMBER 11, 2021

As Google’s planned phaseout of third-party cookies approaches, publishers are being forced to adapt. For the most part, the industry’s largest players appear ready to shift to a first-party data model, and many major publishers have already made big strides toward the transition. Obstacles for Mid-Sized Publishers.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Amazon 52

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Digilant

NOVEMBER 11, 2021

As Google’s planned phaseout of third-party cookies approaches, publishers are being forced to adapt. For the most part, the industry’s largest players appear ready to shift to a first-party data model, and many major publishers have already made big strides toward the transition. Overcoming Obstacles for Midsize Publishers.

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles Advertisements Advertising 52

Marketing Insider Group

NOVEMBER 7, 2013

We need to use data-driven insights and business results to show that acting like a publisher will bring more prospects to know, like and trust us enough to buy from us. My message: It’s time to start acting like a publisher. . Create a brand newsroom, content team, publishing group. Content Marketing'

Act-On 100

Act-On Custom Publishing Storytelling B2B Sales 100

Webbiquity

FEBRUARY 15, 2022

Affiliate sales support independent publishing. Otherwise, you risk implementing what we call random acts of Marketing. Random acts take energy, time, and money. ” Insufficient go-to-market (GTM) expertise has a crippling effect on growth. It drags down demand and lead generation and sales-ready opportunities.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Content Marketing Institute

OCTOBER 24, 2019

Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites?

Blogger 71

Blogger Act-On Marketing Prospects Content Marketing 71

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Marketing Insider Group

FEBRUARY 10, 2021

It’s not a way to position your business in the market or an incentive to get visitors to act immediately, either. If used effectively, it can give you a substantial competitive advantage. Keep your customers at the center of your value proposition. Your VP should be the first thing website visitors see on your homepage. . Cover the Basics.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Marketing Insider Group

OCTOBER 8, 2013

Why Businesses Need to Become Brand Publishers? In short, businesses need to become brand publishers because the world has changed and our tired, old promotional tactics are no longer working they way they used to. Brands need to become better storytellers and think and act like publishers. What do publishers do?

Brand Identity 100

Brand Identity Branding Mobile Advertising Storytelling 100

TaylorMadeIn KEW

NOVEMBER 26, 2017

In the publishing world, there is such a big gap between the final manuscript submission and the actual book release date that I haven’t really thought that much about it lately. But, as the date is rapidly approaching, I thought I’d share how I got a book publishing contract with an established publishing house.

B2B Marketing 0

B2B Marketing Marketing Proposals B2B Custom Publishing 0

Marketing Insider Group

FEBRUARY 22, 2021

Every time you publish a piece of content, that gives you another chance to meet almost every one of them. By publishing high-quality content within your expertise, the Google algorithms will figure out what you’re all about and you’ll earn the rankings you deserve. Publishing high-quality content is the answer.

Domain 334

Domain Long Tail Marketing Content Keywords 334

33Across

JANUARY 10, 2019

The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it's clear that scrutiny around data usage and privacy. The post How Publishers and Platforms Can Put Privacy First appeared first on 33Across.

Privacy 62

Privacy Act-On Advertisements Advertising 62

Navigate the Channel

NOVEMBER 6, 2023

Video has risen to the top as a content leader, and blog posts are still the method of choice when it comes to establishing your brand’s voice through writing: the key is to keep the content high-quality, engaging, and authoritative. Focus on publishing content that’s consistent with your brand’s subject matter, image, and tone of voice.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

ClearVoice

MAY 20, 2022

That’s why some of the biggest law firms have the best legal blogs to attract prospects and engage existing clients. Read on to find out the benefits of having a blog for your law firm and some of the best legal content ideas to get started. Why Do Law Firms Have Blogs? Reason #1: Improved Ranking in Search Engine Results.

Peer-to-peer 52

Peer-to-peer High Quality Lead Case Studies Work Management 52

Marketing Insider Group

MARCH 16, 2023

Because while many people wish they could be Gryffindors, they’re not all willing to take the risk that comes with acting like one. They know their stuff, always able to add to the conversation with interesting facts and settle any debate by acting as the expert. This message is huge for building connection with customers.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Digilant

NOVEMBER 11, 2021

As Google’s planned phaseout of third-party cookies approaches, publishers are being forced to adapt. For the most part, the industry’s largest players appear ready to shift to a first-party data model, and many major publishers have already made big strides toward the transition. Overcoming Obstacles for Midsize Publishers.

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles Advertisements Advertising 52

Go Beyond SEO

APRIL 14, 2022

You’ve written a blog or published an article and the information you’ve included would actually help them , but alas, they don’t think it’s worth their time. There’s one way you can increase the chances that people would actually read your content: your blog titles and article headlines should be both obvious and promise a pay off.

SEO 145

SEO Tips Act-On Small Business Marketing 145

Webbiquity

APRIL 13, 2022

You’re targeting a product champion or decision maker acting on behalf of a larger group rather than an individual buyer. Affiliate sales support independent publishing. Content efficiency, which compares how much information you publish to how often it meets predicted ROI, is an often-overlooked but valuable metric.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

KoMarketing Associates

DECEMBER 10, 2015

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Contently

JULY 2, 2018

” Finance brands tend to publish higher quality and more sophisticated content than other industries. But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. ” [ Ed. note: This is true. ]. And it works!

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Often, your website acts as the first point of interaction, shaping potential clients’ perceptions. Crafting an impeccable B2B sales journey isn’t straightforward. Think about an IT services firm.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Transform old blogs into videos. Expand your social media footprint.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Content Standard

OCTOBER 2, 2018

That’s why companies like Square , Sweetgreen , and AirBnB are publishing on the popular community blogging platform Medium and bringing their content to audiences that are actively seeking new stories. A publisher? And most importantly, is it actually the right channel to publish or distribute your branded content?

Advertising Mediums 68

Advertising Mediums CMS Development Brand Identity Branding 68