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You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

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7 Killer Demand Generation Strategies

Excelsior Research

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Demand Generation Marketing Demand generation marketing is a process with multiple steps, it is a combination of education and brand storytelling.

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How to Leverage Intent Data to Drive More Business

NetLine

This data enables sales teams to focus marketing spend on prospects who are actively ready to buy. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

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5 Essential Elements of Your Law Firm Marketing Landing Page

Go Beyond SEO

When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e A sub-head, and a little bit of copy may also be used, but most people searching the internet will land on your page and immediately see your headline. landing pages. 5 Testimonials.

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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

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The Etiquette of Web Scraping and How to Use Web Scraping Legally

Webbiquity

In marketing, web scraping is used to generate leads, compile lists of phone numbers and email addresses for cold calls, monitor reputation, and create content. In marketing, web scraping is used to generate leads, compile lists of phone numbers and email addresses for cold calls, monitor reputation, and create content.