Remove Act-On Remove Advertising Funnels Remove Statistics Remove Top of Funnel
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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

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How to Build a Modern Conversational Growth Strategy

Marketing Insider Group

But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any given moment. Marketing and sales are evolving, and Conversational Marketing is taking center stage. This is Conversational Marketing in the act.

Insiders

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New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients. the hot new feature is…SEO content rating. Do I get SEO credit for using “top of the funnel”?)

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Three Stats to Track for Sales Funnel Analysis

KEO Marketing

The sales funnel is the process that a prospect goes through from initial contact to final conversion. The “location” in the funnel corresponds to the stage of the sales process of the prospect. As a sales opportunity moves down the funnel, time to close decreases and the probability of the sale occurring increases.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

Content relevant to B2B decision makers and said decision makers? What do all these statistics really tell us? LinkedIn may have a higher concentration of users who will engage with B2B marketing content. But no business exists as a perfect statistical average. There are significant differences between the two platforms.

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4 Ways That Content Curation Can be Vital to Small Business Marketing

Scoop.it

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation?

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Top 10 Email Marketing Tips for Financial Services

SendX

That said, always make sure to provide true value to your prospects, whether it’s an eye-catching welcome email or strong, insightful content related to their niche, always have in mind to gain their attention and make them wanna come back for more. They don’t disappear and they don’t rely on an algorithm for your audience to see them.