ANNUITAS

OCTOBER 9, 2023

Our Go-to-Market Transformation Summit roadshow continued this past month in Boston, with a strong group of attendees joining us for an afternoon of debating how to build a repeatable, scalable go-to-market and making the shift from ‘random acts’ to perpetual Growth Engines.

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Act-On 130

Sprout Social

OCTOBER 12, 2020

To ensure your awareness efforts are working, keep track of metrics like follower count, impressions, and organic brand mentions. Impressions can help you understand your brand’s reach while organic mentions paint a better picture of audience sentiment and depth of brand recognition. hey @duolingo , i'm coming for your ass.

Top of Funnel 141

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 141

Hubspot

MAY 9, 2019

In the paid acquisition world, clicks can seem like the holy grail. In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition. How to Optimize Your Cost Per Acquisition Costs. They don’t reveal whether they stayed or not.

Cost per Acquisition 101

Cost per Acquisition CPA Acquisitions Lead Ranking 101

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. Evaluate your organization’s internal strengths weaknesses, external opportunities, and threats, known as a SWOT analysis.

Planning 226

Planning SWOT Allocation Contingency Planning 226

Vision Edge Marketing

MAY 9, 2023

To stay competitive, accelerate customer acquisition, and excel at customer-centricity, leaders need to be able to make informed decisions based on accurate data and actionable insights. Leaders must also be able to act based on these insights to drive business growth and success. However, insights alone are not enough.

Business 161

Business Customer Satisfaction Acquisitions Forrester 161

Sword and the Script | B2B

MAY 28, 2024

There was a lot of friction and back and forth about the approach; for example, I seem to remember it took an act of divine intervention to simply get a customer newsletter out the door. Think about what this means: marketing spends the vast majority of its measurement efforts on acquisition metrics.

Work Management 69

Work Management Customer Surveys B2B Marketing Paid Search Agency 69

Trade Press Services Newsletter

AUGUST 4, 2022

In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. What the ADPPA Means for Businesses The ADPPA will regulate organizations that collect, process or transfer “covered data.” House, taking a huge step forward for congressional negotiations about data privacy.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

Vidyard

NOVEMBER 19, 2020

In this year alone, we’ve gone from an environment where mingling at networking events full of hundreds of unmasked strangers was normal to one where nearly every office is virtual, we all wear sweats, and we live on Zoom. This shift has been sudden, but I promise you, it predates the pandemic. Just consider the video resume below. But do catch up!

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. This is where the role of the Chief Growth Officer (CGO) becomes crucial.

Touchpoints 184

Touchpoints CMO Work Management Cross-Selling 184

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. You may want to use online spreadsheet tools to easily track and organize your keywords. Customer-centric strategies.

Customer Satisfaction 152

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 152

B2BMarketing.net

APRIL 26, 2024

Once focused largely on brand and demand, today’s CMOs now find themselves at the nexus of innovation, customer experience, and data-driven decision-making with an influence on the end-to-end lifecycle of how any given customer engages with their organization.

Account Based Marketing 59

Account Based Marketing Demand Generation CMO ABM 59

ANNUITAS

JANUARY 21, 2020

If you have the latter motion, you are stuck in a state of random acts of sales and marketing — which is a typical side effect of such an inside-out, product/service-led go-to-market strategy. How do you know if you engage in random acts of marketing? The problem with random acts of marketing. Build a brand.

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

Martech

NOVEMBER 3, 2023

The balancing act of customer data value exchange and ROI Marketing leaders must find the right balance between the value of enhanced customer data and the cost of incentivizing the customer to share the data. This adds nuance to the existing cost per acquisition or cost per action formula.

Cost per Acquisition 111

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 111

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 128

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 128

Webbiquity

MARCH 8, 2022

News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. They act as a future discount. There are lots of helpful articles sharing digital marketing tips online. Image credit: Possessed Photography on Unsplash.

Small Business Marketing 299

Small Business Marketing Tactics Business Peer-to-peer 299

Hinge Marketing

MAY 10, 2017

Mergers and Acquisitions (M&A) are time-honored strategies to grow a business. In fact, a half-baked acquisition can create major operational headaches, damage your reputation and stop growth in its tracks. According to Harvard Business Review , between 70% and 90% of acquisitions are failures. That’s a sobering statistic.

Acquisitions 65

Acquisitions Marketing & Strategy Differentiation Customer Satisfaction 65

Trade Press Services

APRIL 29, 2024

The extended networks of employees and other stakeholders are just as important in building sustainable organizations. Entrepreneurs Organization (EO) connects entrepreneurs on a global scale and offers a program for students. Attend virtual and in-person networking functions and take an active role in the organization.

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 75

Tiecas

MARCH 15, 2024

In fact, 62% of all manufacturing marketers surveyed told us that one person (or group) in their organization is responsible for all types of content produced. Provides Direction: A roadmap acts as your compass, ensuring all marketing efforts move towards clearly defined goals.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

SmartBrief - Marketing

MAY 8, 2024

To be prepared, your organization needs a comprehensive crisis communications plan that takes into account issues specific to your community. Consider what roles will need to be filled as you manage a crisis situation and who within your organization is best suited to respond to those concerns.

Planning 89

Planning Effectiveness Public Relations Copyright 89

Seismic

FEBRUARY 6, 2024

Evaluating sales performance includes data and metrics as well as customer satisfaction, sales strategies, and greater alignment across the organization. Ultimately, evaluating sales performance provides a comprehensive understanding of how the entire sales function contributes to the organization’s success.

Peer-to-peer 113

Peer-to-peer Customer Satisfaction Conversion Rate Training 113

Outgrow

MARCH 24, 2023

Focusing on acquisition for fast growth 2. EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI The Intro! Acquisition plus retention equals growth. We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’!

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Tomorrow People

MARCH 30, 2021

Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success. Affect all parts of the organization. What drives your organization to do what it does? Everybody knows the importance of having a strong brand strategy, but it remains a tough job to achieve.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

ANNUITAS

FEBRUARY 7, 2023

Does indecision have you committing a repeated string of ‘ random acts of sales and marketing ,’ or are you taking advantage of this moment to bring cohesion, orchestration and repeatability to your sales and marketing mix across your customer journey? Organizations that invest during these periods significantly outperform their peers.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Launch Marketing

AUGUST 18, 2021

Metric 1: Customer Acquisition Cost. Customer Acquisition Cost (CAC) indicates the amount of marketing dollars spent to acquire each new customer. Whatever the case for your organization, just be clear that everyone understands the variables you are using for the calculation. Download the B2B Marketing Performance eBook.

Paid Search Agency 118

Paid Search Agency B2B Marketing Allocation B2B 118

Tony Zambito

OCTOBER 1, 2018

The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. There is another significant shift many organizations will need to make – and soon. Especially those organizations who have seen their market business models uprooted by digital transformation. Disruption.

Buyer Personas 174

Buyer Personas Lead Ranking Digital Marketing Funnels Urgency Marketing 174

Vidyard

NOVEMBER 19, 2020

In this year alone, we’ve gone from an environment where mingling at networking events full of hundreds of unmasked strangers was normal to one where nearly every office is virtual, we all wear sweats, and we live on Zoom. This shift has been sudden, but I promise you, it predates the pandemic. Just consider the video resume below. But do catch up!

Acquisitions 65

Acquisitions Video Marketing Work Management Click Rate 65

Zoominfo

AUGUST 11, 2022

That’s why, with the acquisition of Comparably , ZoomInfo customers will now find highly insightful Company Culture Data directly inside the TalentOS platform. This can identify the potential for employees to leave their current organization, with insights to help recruiters develop a relevant message.

Paid Search Agency 130

Paid Search Agency Companies Zoominfo Class 130

Litmus

AUGUST 29, 2022

Your email sender reputation is a score that an Inbox Service Provider (ISP) gives your organization. It is based on: The number of emails your organization sends. If your organization hit any ISP spam traps or is on any blocklists. How many recipients mark your emails as spam or otherwise complain about your emails.

CAN-SPAM 106

CAN-SPAM Deliverability Domain Lead Scoring 106

InsightSquared

MARCH 6, 2018

Instead of behind-the-scenes sales support, sales ops now acts as a strategic partner for sales VPs and leadership. It’s clear that sales ops plays a critical role in any organization, but creating your own sales operations team can be a daunting task. Your CRM is the backbone of your organization. Who do you hire first?

Top of Funnel 299

Top of Funnel Ad Building Work Management CRM 299

Zoominfo

JUNE 14, 2022

Today, the smartest organizations are focusing on maximizing impact across every stage of their sales pipeline. GTM Ops enables organizations to build sophisticated, cross-functional, high-impact plays that harness the second-order impacts of the raw data at sales teams’ disposal. But it doesn’t have to be this way.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Martech

APRIL 9, 2024

It currently maintains that cookies will be gone by the end of the year, although regulators have warned it not to act before anti-competitive concerns have been resolved. Other tactics will be needed to support acquisition. But it’s not just about the Chrome Browser and it’s not just about Topics.

Privacy 111

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 111

Vision Edge Marketing

NOVEMBER 2, 2021

Customer acquisition and retention often depend on new solutions. While innovation can generate additional value for an organization, anyone who has ever launched something new knows that it’s very hard to motivate people to adopt new. Process the acts of change, any change, as unpleasant. Why People Balk at Change.

Peer-to-peer 183

Peer-to-peer Work Management Marketing Management Planning 183

Scoop.it

FEBRUARY 22, 2024

It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. A little recognition goes a long way, especially for minority groups within your organization. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Zoominfo

AUGUST 2, 2020

Opportunity data helps identify favorable conditions for a company to act on when prospecting. With data like promotions, mergers and acquisitions, product launches, and funding, opportunity data gives users opportunities to create new business. An example of owned data is an organization selling their opt-in membership list.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Inbox Insight

JANUARY 15, 2024

It provides valuable information about an organization’s tech stack, including the hardware and software they employ, the tools and application types they use, and how they implement and utilize these systems. Technographic data plays a crucial role in this context by providing insights into an organization’s technology usage.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. What’s wrong with the status quo of siloed teams and random acts of sales and marketing ? Thus, alignment is more critical than ever.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Vision Edge Marketing

MARCH 2, 2021

Most organizations today have some way to score potential opportunities in term of fit (such as type or size of organization) and behavior (who and what kind of interaction). They can directly impact your customer acquisition and market growth. As such, it should be included on your dashboard. How to measure CTA effectiveness.

Marketing Automation Services 153

Marketing Automation Services Click Rate Paid Search Agency Buy 153