ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Valasys

JANUARY 16, 2023

An increasing trend involves leveraging Customer Relationship Management (CRM) software to automate time-consuming marketing campaign duties. Here’s how Salesforce functions: It focuses on client relationship management (CRM). Performance Analytics: . Best practices for Salesforce Marketing Automation .

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Liveintent

JULY 26, 2022

That same first-party identity graph also represents the bridge from first-party cookies to CRM data — or other IDs publishers, brands, and their vendors need to make inventory addressable and valuable, including any proprietary IDs. Email isn’t just the workhorse of CRM.

Work Management 62

Work Management Marketing Management Marketing Automation Services Custom Publishing 62

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. Where’s this traffic coming from?”. Most marketers use GA in their day-to-day lives.

Cost Per Click 90

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 90

Vidyard

DECEMBER 3, 2014

In a recent survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Convince & Convert

JULY 31, 2012

This gives Google an end-run way to get Facebook and Twitter and Pinterest and Linkedin activity signal into the Google search algorithm, since they’ve been unable to keep that stream alive via biz dev deals. It’s basically the cold war, with Google as the Soviets; Facebook as the USA; and Twitter as… I guess the British.

Google 165

Google Enterprise Management Marketing Management Adwords 165

QuanticMind

JULY 7, 2023

Those conversions will also cost more this time of year—the CPA for a sale or acquisition on December 22 will likely cost more than it did on June 8. Invite Data to Your Holiday (First-)Party For some, “Christmas in July” means Google Analytics 4 is in, and Universal Analytics is all but out.

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Vidyard

DECEMBER 3, 2014

In a recent survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

In a recent survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Adobe Experience Cloud Blog

JUNE 21, 2016

On some teams, sales uses Twitter to search for buzzwords and chat with potential leads. How can you track a conversation on Twitter all the way through to a closed-won deal? Connect Your CRM and SRP to Your Marketing Automation Platform. First, you need to integrate your solutions so that data can flow in and out properly.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Martech Advisor

SEPTEMBER 16, 2019

As an adtech player in India with strong global presence, Affle’s omnichannel platform is built to help marketers drive consumer acquisitions, engagements, ROI and more. We have built our platform backed by consumer intelligence that delivers acquisitions, engagements and transactions through relevant mobile advertising.

Mobile Marketing 63

Mobile Marketing Paid Search Agency Mobile Advertising Companies 63

Buzz Marketing for Technology

MAY 29, 2013

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. You will need to include marketing strategists, analytics gurus and Web developers. Use pictures and graphs. Don’t hide results. Advantage, you.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

chiefmartech

APRIL 5, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

The ABM Agency

MAY 26, 2023

Analyzing data from various sources like CRM systems , website analytics, and customer interactions can provide valuable insights into which companies are most likely to become loyal customers. Consider factors such as company size, annual revenue, industry trends, and recent acquisitions or expansions when making your selections.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Hubspot

MAY 14, 2019

You can set up lead capture forms , send kickback emails, and get basic analytics reports for free. You can even set up a help desk and ticketing system on the freemium plan, and then pipe everything into the free CRM to get a full view of your customer. Google Analytics. Form analytics. Video testimonials. Image Source.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Outgrow

OCTOBER 29, 2021

Access to Detailed Analytics for Leads Collected. Moreover, if you get an analytics feature along with your tool, nothing like it! With detailed analytics, your tool can help you divide the leads into different segments. Analytics tab to save the user data. Social share options with Facebook, Pinterest, and Twitter.

Conversion Rate 52

Conversion Rate Outgrow Tools Conversion 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Common features of a CRM system. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Crimson Marketing

OCTOBER 15, 2015

Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. “For many brands, social is the largest driver of new customer acquisitions and customer retention. This was the truth before social evolved.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Versium

JUNE 12, 2018

“The momentum we’ve seen over the past six months is a testament to our team’s commitment and ability to provide our enterprise and marketing agency customers with easy-to-use, self-service predictive solutions that lower customer acquisition costs and improve marketing efficiencies,” said Chris Matty, co-founder and CEO of Versium. “As

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Conversica

JUNE 15, 2021

A data analytics, business intelligence and AI solutions developer for portfolio clients of the Savant Group, DevSavant now offers Conversica AI Assistants to automate and augment customer engagement by sales, marketing and customer success teams within its client organizations. “The FOSTER CITY, Calif., – June 15, 2021 – Conversica, Inc. ,

Enterprise Management 52

Enterprise Management Marketing Management High Quality Lead Sales Qualified Leads 52

Martech Advisor

JANUARY 31, 2020

Martech Funding and Acquisitions in Jan 2019. ActiveCampaign will use the funding to develop the CXA category through product innovations that go beyond legacy marketing automation, traditional CRM, and service technology. AI-powered analytics company, Outlier, raised $22 million. 2020 Promises to Be Exciting for Marketers.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

Versium

JUNE 12, 2018

These solutions deliver rich data insights and predictive analytics (in the form of Predictive Scores), which provide actionable data intelligence faster, more accurately and at a fraction of the cost of alternative predictive marketing solutions. About Versium. Media Contact. Beth Mayer or Sarah Elson.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Automation 40

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. Social Media Analytics is also essential when it comes to developing an effective social media strategy. You can also expect more real-time analytics and reporting capabilities.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Versium

JUNE 12, 2018

Gartner found that “low-cost, available computing power, together with the abundance of complex unstructured data, is fueling the rise of artificial intelligence solutions that can go beyond the traditional big data analytics.” About Versium. CONTACT INFORMATION.

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Directive Agency

DECEMBER 18, 2018

At Directive, we focus on the singular metric, new user acquisition, also known as lead generation between both our sales and marketing teams. As we know, marketers and sales professionals are dying to add new “opportunities” to their CRM. This lives in our CRM as an opportunity. Twitter: @gmehrguth. Garrett Mehrguth.

Marketing Proposals 40

Marketing Proposals Marketing Analytics Tools Paid Search Agency Work Management 40

QuanticMind

JANUARY 10, 2020

For businesses with an established online customer base, delve into your web analytics solution to identify key demographic information about customers that convert. From there, you can leverage the same customer list to begin your acquisition efforts on social media by creating a lookalike audience. 18-25 or senior citizens?

Social Media 52

Social Media Media Paid Social Agency Mobile Advertising 52

Vidyard

OCTOBER 7, 2015

Personalized video brings the viewer into the story to boost engagement and conversion Vidyard, the video marketing and analytics leader, today announced the acquisition of Switch Merge and the launch of its Personalized Video offering to help sales and marketing teams cut through the noise and engage audiences one-to-one with the power of video.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Vidyard

OCTOBER 7, 2015

Personalized video brings the viewer into the story to boost engagement and conversion Vidyard, the video marketing and analytics leader, today announced the acquisition of Switch Merge and the launch of its Personalized Video offering to help sales and marketing teams cut through the noise and engage audiences one-to-one with the power of video.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Vidyard

OCTOBER 7, 2015

SPACE CAMP – October 7, 2015 – Vidyard, the video marketing and analytics leader, today announced the acquisition of Switch Merge and the launch of its Personalized Video offering to help sales and marketing teams cut through the noise and engage audiences one-to-one with the power of video. San Francisco, Calif. About Vidyard.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Versium

JUNE 12, 2018

Harnessing the power of predictive analytics and Versium’s LifeData®, marketers can build highly targeted prospect lists for multichannel campaigns based on projected conversion rates. The predictive analytic models pinpoint the most likely converters, yielding conversion rate improvements as high as 400 percent. About Versium .

Conversion Rate 40

Conversion Rate Lead Ranking Paid Search Agency Automation 40

Convince & Convert

JULY 29, 2012

Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests.

Social Media 140

Social Media ROI Media Correlation 140

Versium

JUNE 12, 2018

Automated service builds custom predictive models in hours vs. months, empowering marketers to harness machine learning for customer acquisition, reducing their dependency on data science specialists. For more information, please visit www.versium.com , www.datafinder.com or follow us @versiumsocial on Twitter. Redmond, Wash.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Marketing Budget 40

Marketing Insider Group

AUGUST 30, 2019

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Spend 10% of Revenue on Marketing. Create Visual Content.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Valasys

MARCH 27, 2023

Playbooks, sales templates, CRM programs, and other things fall under this. By assisting in the evaluation and onboarding of future sales colleagues, talent acquisition can also experience notable improvements in retention. Data and analytics software are crucial parts of understanding the customer’s journey.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Vidyard

SEPTEMBER 15, 2014

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. This comes hot on the heels of Facebook’s acquisition of LiveRail , a video platform that supports the social site’s aggressive move towards video advertising.

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50