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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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How to Manage an Account-Based Sales Team

Adobe Experience Cloud Blog

To make the process easier for you, I’ve put together a breakdown of how being ‘account-based’ works specifically for sales, and then five tips on how to manage your account-based sales (ABS) team. Your ABS Team. Your Account Sales Executive will be the primary “salesperson” of your ABS team.

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How to Create the Best Sales Kickoff (SKO)

Zoominfo

Example Bryerton offers this example from our 2017 event in which “Selling to Marketers” was the focus. For this example, the marketing team had a larger role as we discussed tactics to improve our ability to sell to a marketing audience. For example, spinning up an SDR team, or executing ABS for the first time.

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How To Develop Buyer Personas: A Crash Course

Pam Didner

Here is a great example: copywriters often ponder which words they should choose to resonate with their target audience. Copywriters and web designers can take the high-level buyer persona and incorporate more details through AB testing to help agencies and freelancers to design creative concepts and write customer-centric copy.

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3 Mega-Trends from Litmus Live 2018

Litmus

We had speakers talking about everything from A/B testing and experimentation to localization, accessibility, artificial intelligence, and even how to switch ESPs without the usual headaches. Louise Lundberg of GANT AB gave the London attendees some amazing advice on improving team communication through better feedback.

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Fundamentals of Product Experimentation for Beginners

Convert

It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

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How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

Pam Didner

It’s an essential document to guide creation of creative briefs, content, and sales training. Test with your sales and customers. After several rounds of revisions working with the product team and subject matter experts, you’ll need to test the latest messaging framework with your sales team and get their feedback.