Adobe Experience Cloud Blog

JULY 21, 2017

To make the process easier for you, I’ve put together a breakdown of how being ‘account-based’ works specifically for sales, and then five tips on how to manage your account-based sales (ABS) team. Your ABS Team. B2B sales requires a comprehensive, multi-channel approach to nurturing leads at different levels.

A/B testing 134

A/B testing Work Management Marketing Management B2B Thought Leadership 134

Convert

NOVEMBER 13, 2023

It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

Product 52

Product Lead Ranking A/B testing Sample 52

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Click maps, for example, look like this: But that’s only one type of heatmap used in user research.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

accelerate agency

FEBRUARY 16, 2023

Slack Slack is one of the top SaaS examples and has taken internal team communication to the next level. With dedicated channels, your team can focus on the projects they’re working on while communicating efficiently with the business as a whole. What you get: Connect customers on their preferred channels and automate workflows.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

Slack Slack is one of the top SaaS examples and has taken internal team communication to the next level. With dedicated channels, your team can focus on the projects they’re working on while communicating efficiently with the business as a whole. What you get: Connect customers on their preferred channels and automate workflows.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

B2B Digital Marketer

APRIL 29, 2021

Maryna Burushkina is the Founder & CEO at Growth Channel AI, as well as a Digital Marketing Consultant and Trainer. Keep on testing.” Um, but it’s actually this living either document or a dashboard that you have in place, right? Test learn, apply, repeat, right. Experimenting needs to happen.

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

Unbounce

JUNE 23, 2023

I was super excited to see that Meta announced this week AI-powered tools to streamline ad processes, so text variation automatically creating multi variants supported by image creation to support the variants, all supported by cropping and sizing to do the same. So a marketer’s toolkit is just going to be so much broader.

Paid Content 95

Paid Content Paid Search Agency Budget Programs Top of Funnel 95