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How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

It involves a lot of testing and experimenting to understand how different tools drive sales. Now tools using machine learning and predictive analysis can do this for you. Smart Social Media Content Distribution. One of the most common MarTech tools used by organizations is a smart content distribution platform.

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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Content Marketing KPIs for Your Content Strategy

ClearVoice

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

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4-step lead generation analysis to optimize sales conversion

Markempa

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. Begin with an analysis of the deals that have closed. I’ll review the basics of reviewing your demand generation funnel.

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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

With artificial intelligence (AI) generated content sending traditional SEO into a tailspin, converting traffic that does make it to the website is more important than ever to marketers. The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Limited scope.

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Conversion Rate Optimization (CRO): How to Optimize Website Conversions with SEO

seo.co

Have you downloaded any free content in exchange for some personal information? Similarly, a strong lead filling out a contact form is more valuable than a new email subscriber signing up to receive new content from your brand. Only through objective analysis and measurement will you be able to prove the ROI of your campaigns.

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Google Optimize Sunsetting: What it Means for Advertisers

Bannerflow

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. What happens to all of those tests you’ve built? How do you maintain access to all the data that’s accumulated through your variety of tests?