Remove a-b differences
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4 Specialist Perspectives on the B2B Multi Channel Strategy

Inbox Insight

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

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How Marketing Automation Can Improve Marketing Productivity

BenchmarkONE

Automated email flows also allow you to track the customer journey across different product categories in your eCommerce store. Both retargeting and remarketing work in cohesion to create a feedback loop to bring visitors back onto your website, making your job as a marketer easier while delivering a personalized user experience. .

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

Overall, I’d give my not-quite-predictions from last year a B+ or maybe an A-. Overall, I’d give my not-quite-predictions from last year a B+ or maybe an A-. I thought it was a reasonably solid bet. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion.

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Top 5 AI Marketing Tools

Anyword

So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). It’s AI or die! That’s one of the reasons why marketers are getting nervous.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

What is A/B Testing? A/B testing is a method used to determine which version of an ad or landing page performs better. A/B tests involve running two versions simultaneously while changing only one element at a time to pinpoint the key variable that drives audience response. What is Above the Fold? What is a Banner Ad?

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Sales Pipeline Radio, Episode 251: Q & A with Shawn LaVana @shawnlavana

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Join Shawn and I as we discuss professional development and the importance of personalized in-depth skill development, training and development with hybrid work models, why people don’t invest in it, and informal vs. formal training.

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5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

First, let me sidestep the difference between artificial intelligence , machine learning , cognitive computing , machine intelligence, and so on. First, let me sidestep the difference between artificial intelligence , machine learning , cognitive computing , machine intelligence, and so on. The Machine Intelligence 3.0