Vision Edge Marketing

APRIL 25, 2023

Organic growth is a key objective for any business, and a business imperative in challenging economic times. This is crucial for B2B companies in tough economic times. Bain & Company found that increasing customer retention rates by just 5% can increase profits by 25% to 95%. Some customers cost more than others to service.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. SEO impacts the ranking of your content in the search engine results pages (SERPs).

SEO 271

SEO Traffic Tips SERP 271

KoMarketing Associates

FEBRUARY 13, 2020

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces. Build a data-driven strategy.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Tomorrow People

MARCH 30, 2021

5 key aspects of a strong brand strategy. 5 key aspects of a strong brand strategy. We’re not talking about the basic business imperative to turn a profit here. Already well established in B2C, purpose is of growing importance for B2B brands. Branding is too important to be left siloed in the marketing department.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. And How Can They Help Marketers?

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

KoMarketing Associates

JANUARY 16, 2018

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. The History of Content Marketing. Source: The History of Content Marketing.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). That’s enough for any B2B company to run with and give it their all. 34% more revenue from new customers.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Trade Press Services

JANUARY 2, 2024

as businesses around the globe navigated the complex world of marketing. Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. Change is not only a constant but is also a strategic imperative.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This is where video marketing excels.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. Your mission is crystal clear: to boost revenue, expand your market footprint, and cultivate enduring relationships with your clients. In this scenario, the significance of B2B growth marketing cannot be overstated.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Zoominfo

OCTOBER 21, 2021

What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. Free Trial A Sales Funnel Has Four Stages: 1. Awareness Stage 2. Interest Stage 3.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? How to Build Marketing Personas Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Seismic

DECEMBER 18, 2023

The B2B sales landscape has dramatically changed over the last few years. Amid these changes, go-to-market teams need to collaborate on initiatives, optimize processes, and work together to remain successful. The sales enablement process helps break down silos and unites stakeholders across marketing and sales teams.

Effectiveness 59

Effectiveness Marketing Analytics Tools Marketing & Strategy Touchpoints 59

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? Content has to be high quality and laser-focused to cut through the noise. Or at least, not important yet? And measure them?

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Binary Demand

MARCH 11, 2024

[ps2id id=’overview’ target=”/]As marketing landscapes continuously shift, pinpointing the right audience has become essential. Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Heinz Marketing

FEBRUARY 16, 2021

By Josh Baez , Client Engagement Manager at Heinz Marketing. What does this mean for B2B sales? Buyers have greater access to resources, content, and data than ever have before. Digital products and services are now business imperatives. A Digital Imperative. The Digital Transformation of B2B Sales.

Top of Funnel 127

Top of Funnel Conversion Digital Transformation Work Management 127

Heinz Marketing

MAY 12, 2022

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing. At Heinz Marketing I split my time between being a Senior Marketing Consultant and Client Service Operations. Keeping up on new tools and technology is imperative in the marketing industry. Hushly has a 4.8

Work Management 106

Work Management Marketing Management B2B Peer-to-peer 106

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Relevant Content. Action #3: Content Management.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

SalesIntel

DECEMBER 27, 2021

The ultimate goal of any sales and marketing team is to increase total sales volume by maximizing the number of lead conversions. According to Forrester Research, around 47% of B2B marketers claim to close less than 4% of their marketing leads. Most marketers jump into the lead nurturing process without adequate research.

Lead Nurturing 132

Lead Nurturing Lead Scoring Lead Ranking Conversion 132

ANNUITAS

FEBRUARY 28, 2022

Account based marketing (ABM) has been a popular technology for years , but it’s always fallen short of expectations. While companies learned to efficiently handle the data and implement systems, the concept has consistently slipped farther down into the Digital Marketing Trough of Disillusionment. Be relationship-oriented.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Exo B2B

DECEMBER 16, 2021

The focus group is often used in marketing research, in a B2B or B2C context. Remember my blog marketing research: quantitative vs qualitative in 4 questions. First step, establish the technique: Make the focus group between 5 and 9 participants. If you have less than 5 respondents, the group dynamic may not be present.

Focus Group 102

Focus Group Budget Programs Distribution Opt-in 102

KoMarketing Associates

NOVEMBER 30, 2017

While most marketing teams understand the importance of link building in coordination with a search engine optimization strategy, few are able to prioritize it on an ongoing basis. What type of content appears to gain links from the competition? Understand Your Content Assets. Know The Competition.

Link Building 169

Link Building Planning SEO Ad Building 169

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Here are a few ways that social media contributes to your go-to-market plan.

Social Media 100

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 100

Madison Logic

SEPTEMBER 14, 2023

We hate to break it to you, but only a small percentage of B2B buyers are actively seeking solutions at any given time. According to LinkedIn’s 95/5 rule , only 5% of your target accounts are in-market, which means that 95% of accounts aren’t ready to buy just yet. Big claim, but we’ll show you how.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. What is marketing attribution? Let’s get into it!

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

EveryoneSocial

NOVEMBER 16, 2022

Yet we still see LinkedIn content strategy executed or even neglected today. Below, I’ll get into the strategy behind each of these, complete with tips and examples to ensure you have a strong LinkedIn content strategy going forward. In other words, your company has to pay for its content to appear in people’s feeds.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? What is Paid Social Media for B2B?

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

DealSignal

FEBRUARY 20, 2024

Marketing budgets are increasingly being scrutinized by CFOs to ensure that the spending aligns with the company objectives and delivers measurable impact. Slimming the Tech Stack Continues Martech is a $xx billion market, so it’s no wonder many organizations spend a tidy sum on tools.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

KoMarketing Associates

APRIL 30, 2019

As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. B2B buyer personas are fictional representations of your target audience members, which help to better align campaigns all along the buying journey. Outline Your B2B Buyer Persona Template.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Lead Forensics

DECEMBER 12, 2023

A properly optimized website should see a conversion rate of 1-5%, so if you’re receiving 3,000 visits a day, you could convert as many as 30-150 of your daily visitors into inquiries or warm leads. While you’re looking into website optimization, why not read more about how website optimization feeds into a multi-channel marketing strategy?

Optimization 52

Optimization Marketing Websites Tips B2B 52

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . What Is Marketing Automation?

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Automation B2B Marketing 118

Vision Edge Marketing

OCTOBER 6, 2020

You may recall the astonishing research shared by the Conference Executive Board a few years ago that revealed that in the world of B2B (business-to-business), over 60% of the sales decision-making process is done before the sale is made. What are the implications to Marketing if discoverability is the starting point?

Touchpoints 109

Touchpoints SEO Search Marketing Paid Search Agency 109