ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. This is a similar trend reported in the 2022 report , as well. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Poor use of technology and automation.

Marketing Budget 342

Marketing Budget Marketing Budget Creation Budget Programs Research 342

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

TrustRadius Marketing

APRIL 6, 2022

You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back. With DXM software you can also improve your marketing campaigns, customer interaction, and customer engagement even after purchase.

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

chiefmartech

JANUARY 10, 2022

Hello, 2022! Or document.write("Hello, 2022!") Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X speed — let’s jump in to the martech topics I expect will shape 2022. to those still in codeland. But now, it’s coming to B2B.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

TrustRadius Marketing

MAY 12, 2022

Many DXPs allow integration with content management systems ( CMS ) and customer relationship management ( CRM ) apps. The difference between DXPs and CRM software is that you use the DXP to monitor all of your customer touchpoints, including social media. Many CRMs offer customer service, analytics, and marketing automation.

Digital Experience Platform 98

Digital Experience Platform CMS Development Digital Asset Management Marketing Automation Services 98

Digilant

JUNE 16, 2022

You have to work hard to get that extra relevant touchpoint or timely outreach that sways a consumer to engage with your brand. So let’s dive into what has changed and what’s working well for travel and tourism brands in 2022. Authenticity is key in today’s tourism market. 10 Dominant Digital Advertising Trends in 2022.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Trends 52

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. All these customer touchpoints contribute to shaping the overall brand experience and leaving a lasting impression. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. Forrester looks at three major categories – market presence, strategy, and current offering. Market Presence. The Forrester Wave : Sales Content Solutions, Q4 2022.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Is there a marketing use case for ChatGPT?

eCommerce 103

eCommerce CMS Development Marketing AI SMS 103

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

Top Rank Marketing

JANUARY 31, 2024

B2B marketers who wish to optimize their social media spend should first invest in understanding the intrinsic link between these platforms and their users. The state of B2B social media marketing 2023 saw a 20% increase in social media marketing investment by B2B marketers. But content alone is not enough.

Social Media 97

Social Media B2B Marketing Social Marketing B2B Thought Leadership 97

MarketJoy

AUGUST 6, 2020

However, in the last decade Google Adwords, mobile-readiness, landing pages, web forms, and the marriage between sales and marketing has become table stakes for effective lead generation. Here are some trends that we believe are the next big things in lead generation: Artificial Intelligence. Omnichannel. Personalization.

Lead Generation 105

Lead Generation Sales Qualified Leads Marketing AI Generation 105

Conversica

DECEMBER 29, 2021

Despite the challenges, 2022 and beyond hold new opportunities for businesses willing to innovate and meet the future. Here are a few predictions about what 2022 holds for businesses, their employees, and their customers. Customer Experience Will Be THE Key Priority in 2022. AI Will Help Address Talent Shortages.

Privacy 52

Privacy Marketing Management SMS Forrester 52

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Enterprise Management 95

Enterprise Management Digital Experience Platform Organization Marketing Management 95

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Read next: How app marketplaces are putting marketers in the driver’s seat.

B2B Marketing 109

B2B Marketing Work Management Marketing Management Peer-to-peer 109

PathFactory

NOVEMBER 23, 2021

In early 2020, COVID-19 turned B2B marketing on its head. It not only shaped how buyers engaged with content — it also caused a major shift for marketers, who had to rely exclusively on digital channels. Here are 4 big takeaways you need to know about: More content engagement across the board. We decided to find out.

Top of Funnel 105

Top of Funnel B2B Content Account Based Marketing 105

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Inbox Insight

MAY 31, 2024

With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. According to Marketing Week , nearly half (47.7%) of marketing teams reported experiencing reduced budgets in the last 12 months, underscoring the need for marketers to adapt and innovate.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2022 edition of the MarTech Conference, our theme was “Data. Marketing operations. Marketing operations.

Conference 118

Conference CMS Development Digital Asset Management Marketing Automation Services 118

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Valasys

MARCH 10, 2023

With the growing importance of marketing and sales, every enterprise is trying to stand out in the race. As businesses push for better growth and improved ROIs, the need to revitalize their marketing efforts is only becoming ever so important. The advent of marketing and sales automation is timed to perfection.

Top of Funnel 52

Top of Funnel Automation Trends Marketing AI 52

Conversica

OCTOBER 27, 2022

Conversica Unveils Powerfully Human™ AI Capabilities That Transform Marketing, Sales, and Customer Success Teams and Make Bots Obsolete. October 27, 2022 – Conversica, Inc. , October 27, 2022 – Conversica, Inc. , FOSTER CITY, Calif., FOSTER CITY, Calif., Otherwise, they’re leaving revenue on the table,” Kaskade said.

Lead Ranking 45

Lead Ranking SMS Budget Programs Blast Campaigns 45

Televerde

MARCH 8, 2021

Unfortunately, the either/or mentality of using AI in customer service is the wrong approach to take. The first question you should ask is “how can I successfully integrate AI into my existing customer service strategy?”. Don’t set out with the goal of replacing human interaction – AI has real limitations too.

Marketing AI 52

Marketing AI Service Ad Building Touchpoints 52

Hubspot

NOVEMBER 16, 2023

According to Yamini, the best way to get this intelligence (or what Jared Fuller calls “the answers to the test”) is through generative AI. It goes beyond just analyzing old data; it uses the data to draft new content, reveal new paths forward, and provide new insights. But it is limited to the touchpoints that you control.

Work Management 56

Work Management Marketing Management Marketing Analytics Tools Marketing AI 56

Outbrain

OCTOBER 4, 2022

With the retail landscape continuing to shift after the pandemic, and economic uncertainty impacting consumer habits, we’ve prepared 3 tips to help your business navigate the 2022 holiday season and maximize the impact of your holiday campaigns. Share of early shoppers is rising – don’t sleep on the opportunity.

Top of Funnel 26

Top of Funnel ROAS Tips Planning 26

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management (CXM) is an absolute imperative for B2B marketers to get a competitive edge in the year 2020 & beyond. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! Change, adaptation, gaining a competitive edge, these are all natural parts of the marketing profession, especially on the technology side.

Work Management 110

Work Management Marketing Management Advertising Agencies Paid Search Agency 110

Stevens & Tate

MAY 18, 2023

Regardless of its niche or size, every business must position itself in the market to become profitable. And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Leverage user data.

Trends 89

Trends Advertisements Advertising Mobile Advertising 89

Salesforce Marketing Cloud

JANUARY 11, 2024

It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. How to build an ecommerce strategy An ecommerce strategy is similar to a business plan and should include: Understand your market and target customers. Build an ecommerce marketing plan.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Martech Advisor

DECEMBER 23, 2019

The martech industry is growing, both in market size as well as innovation. What were the major developments and trends in 2019, and how should marketers prepare for 2020? This year the market size for the martech industry grew at over 25% in the USA and the UK, according to the WARC-BDO Marketing Technology survey.

Marketing Budget 56

Marketing Budget Marketing AI Marketing Management Amazon 56

TrustRadius Marketing

OCTOBER 27, 2022

Enterprises need to be prepared to interact with customers using a variety of touchpoints. Compare conversion rates on your different channels to figure out the best way to use your marketing budget. Customizable templates to tailor content to your target audience. Engage Customers to Expand Market Share.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Sana Commerce

JUNE 24, 2022

The omnichannel marketing approach allows retailers to guarantee a connected experience across all touchpoints while creating content that is uniquely targeted at each channel. Learn how to optimize your 2022 e-commerce gameplan. Omnichannel e-commerce connects data between marketing teams and makes it accessible.

Touchpoints 52

Touchpoints B2B Sales Social Media Paid Search Agency 52

Martech

JANUARY 24, 2024

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Many vendors had already incorporated AI and ML into their platforms to drive segmentation and predictive analytics, but the rapid growth of generative AI has opened the door to many new possibilities.

Marketing AI 99

Marketing AI Marketing Management Email Marketing Software 99

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Martech

SEPTEMBER 27, 2021

Good morning, Marketers, could you have predicted it? And at Third Door Media, the parent company of MarTech, our CEO and founding partner Chris Elwell has recently shared some of these experiences , along with the news that MarTech and SMX events will be all virtual in 2022. Chris Wood, Editor. BOX AD GOES HERE.

Account Based Marketing 88

Account Based Marketing Advertising Agencies SMB Contingency Planning 88