Porch Group Media

AUGUST 10, 2021

billion emails were sent and received every day in 2020. According to the report: Day of the week matters: Best day of the week with the highest email open rates was Friday (18.9%). Friday was also the best day with the highest click-through rates (2.7%). Statista ) In 2021, 4.03 billion by 2024. for Insurance.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

ClearVoice

JULY 6, 2021

People watched more than 12 billion minutes of video in 2020. Videos that feature interactive elements at the beginning of the video have the highest conversion rate (8.7%). marketing #videomarketing Click To Tweet. marketing #videomarketing Click To Tweet. marketing #videomarketing #smm Click To Tweet. Wistia ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Martech Advisor

SEPTEMBER 26, 2019

Let’s look at ten B2B display advertising strategies as we head towards 2020. Although it indeed takes time for B2B display advertising to yield results due to longer sales cycle, a well-crafted display ad campaign speeds up the conversion process and improves the conversion rate. Know the Campaign Goals.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Bannerflow

SEPTEMBER 27, 2021

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% How does adding a video increase click-through rate? How did the 2020 UEFA European Championship impact display advertising trends? Smartphones account for 60% of all display ad views in 2020. What are mobile display ads?

Display 98

Display Stats Advertisements Advertising 98

Contently

JULY 13, 2016

The creator of the banner claims that first banner ad in HotWired had a 44 percent click-through rate (CTR). A recent study by eMarketer put the average CTR for standard banner ads at a paltry 0.12 Despite their questionable design and deceptive tactics, they worked by some measures—at least at first.

Banner Ads 60

Banner Ads Banners CTR Media 60

Navigate the Channel

JULY 12, 2023

In 2020, Statista reported that approximately 306 billion emails were sent and received globally each day. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Porch Group Media

FEBRUARY 16, 2021

Litmus, 2020 ) Just 16% of respondents believe their company measures email marketing’s ROI well or very well. Litmus, 2020 ) According to 80% of professionals, email marketing drives customer acquisition and retention. In 2019, 63% of marketer were using list management services compared to 56% in 2020. Campaign Monitor ).

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. of the digital display ad market, according to eMarketer.

Advertising Agencies 104

Advertising Agencies Paid Content Cost Per Thousand Advertisements 104

Porch Group Media

OCTOBER 1, 2020

(Campaign Monitor, 2019) 78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020) 31% of B2B marketers say email newsletters are the best way to nurture leads. Oberlo) Conversion rates for emails are higher than social media, direct traffic, and search.

Stats 71

Stats Email Marketing Trends Planning 71

Porch Group Media

NOVEMBER 10, 2022

percent more than in 2020. adults), and at over 65, the email use rate is 84.1%. The penetration rate is 90% or higher for 15-24 and 45-64 as well. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. billion in 2020 to a potential $17.9 billion – 4.3

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Martech Advisor

FEBRUARY 3, 2020

According to eMarketer’s first-ever report on the topic , U.S. Overall, in-game spend has grown 16 percent this year, with double-digit growth expected to continue into 2020. eMarketer attributes the growing spend in this category to a few important factors: Better ad technology.

Advertisements 62

Advertisements Advertising Mobile Advertising Allocation 62

Liveintent

APRIL 26, 2022

” eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020. Buyers reached with this strategy demonstrated a 2x higher conversion rate, allowing Rue Gilt Groupe to exceed its ROAS goals and double its new member conversion rate and order value.

Personalization 62

Personalization ROAS Emarketing eCommerce 62

Marketing Insider Group

JULY 29, 2020

Growth topped the list of CEO priorities in both 2019 and 2020 in Gartner’s annual CEO & Senior Business Executive survey. Click through rates (CTR) are usually a good starting point for digital strategies, but again, you need to take things a step further. And lead generation is where all revenue growth begins.

Lead Generation 140

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 140

Liveintent

JUNE 15, 2021

” “In 2020, we were able to take advantage of really cost-effective and efficient media, but we’re starting to see the pendulum come back now,” said SimpleHealth’s SVP of marketing, Rico Macaraeg. Facebook’s ad revenue may be increasing, but it’s not happening at the rate eMarketer predicted.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Moz

NOVEMBER 16, 2020

Despite the slowdown, the industry will spend more on native ads in 2020 than they did in 2019, but at a much smaller growth rate. According to eMarketer , $47.33 billion will be spent on native ads in 2020 — a 4.8% Brand awareness includes campaigns optimized for KPIs like impressions, clicks, and pageviews.

Advertising Agencies 66

Advertising Agencies Advertisements Advertising Top of Funnel 66

Choozle

MARCH 18, 2020

Consumers are spending more of their time in this digital medium at a surprising rate. According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. percent), but this audience is growing the fastest.

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

Digilant

JULY 22, 2021

It will come as no surprise that eMarketer found sales/revenue to be the leading marketing KPI (key performance indicator) for brand marketers in 2020. . In 2020, advertisers agreed that display ads were in the top four for most essential channels for accomplishing their goals (falling only behind video, search, and social). .

Display 52

Display Advertisements Advertising Cost Per Click 52

Porch Group Media

MAY 11, 2021

2020 was a year like no other and on the marketing front, many brands were largely unprepared for the massive shift to online channels and massive ecommerce growth. online revenue in 2020 and accelerating ecommerce by two years according to estimates by Digital Commerce 360. Source: eMarketer]. Source: Wishpond].

Classified Ads 52

Classified Ads CTR eCommerce Marketing & Strategy 52

QuanticMind

NOVEMBER 21, 2019

According to eMarketer , this dark horse is expected to take additional market share from the top players and secure $11.7 Additional metrics you might find helpful in determining which keywords to raise your bids on during the peak shopping dates include total sales, click-through-rate (CTR), and conversion rate.

Amazon 52

Amazon Top of Funnel Practices Funnel Advertising 52

Contently

APRIL 18, 2017

Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” In 2014, the Media Rating Council (MRC) instituted a formal standard for what qualifies as a view: At least 50 percent of the video ad must be on someone’s screen for a minimum of two consecutive seconds. .”

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Bluetext

JANUARY 23, 2019

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. Already, we have seen click-through rates from banner ads plummet.

Buy 37

Buy Banner Ads Media Emarketing 37

distribion

NOVEMBER 9, 2016

By 2020, customer experience will overtake price and product as the key brand differentiator. The highest email click-through rates come between the hours of 8AM-12PM. The highest email open rates come between the hours of 8PM-12AM. – eMarketer. – Campaigner. – Jeff Russo. – Cvent.

Stats 79

Stats Email Marketing Trends Work Management 79

Choozle

JANUARY 17, 2019

digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Programmatic display ad spend: $48 billion (expected to increase to $69B by 2020). percent of all clicks belonged to mobile. percent of total clicks and 5.4 In their December 2018 U.S. We saw a 344.9

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Valasys

MAY 15, 2020

Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time. Read more on How Google’s May 2020 Core Update will Impact your Business Sustainability.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Webbiquity

JUNE 16, 2015

Brands that use shortened URLs with a “vanity domain” experience an average increased click volume of 25% compared to long URLs or generic URL shorteners. Content shared on Thursdays has the longest “link lifespan” (people still clicking on those links several days later). eMarketer ). eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Bluetext

JANUARY 23, 2019

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. Already, we have seen click-through rates from banner ads plummet.

Buy 20

Buy Banner Ads Media Emarketing 20

Marketing Insider Group

FEBRUARY 17, 2021

20-40% of the clicks on paid ads are fraudulent. According to WordStream’s analysis of $3 billion in annual PPC ad spend, the average click through rate is 2.35%. More than 90% of those clicks bounce. Multiply that by the average conversion rate for most leads and you get exactly ZERO new customers.

Paid Content 362

Paid Content Paid Search Agency Ads Banner Ads 362

Bluetext

NOVEMBER 27, 2018

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. Already, we have seen click-through rates from banner ads plummet.

Trends 20

Trends Banner Ads Campaigns Emarketing 20

Marketing Insider Group

FEBRUARY 5, 2024

NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. Worldometers) 21% of search engine users click on more than one result. Google) Over 25% of users click on the first Google search result. of all clicks. (Up Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%.

Paid Content 206

Paid Content Stats Marketing Budget Webinar Metrics 206

Directive Agency

DECEMBER 11, 2018

according to eMarketer , while TV ad spend continues to fall. In 2018, the average firm was expected to allocate 42% of their marketing budget to online initiatives , and this rate looks to grow to 45% by 2020. How much is the cost per click (CPC) for the keywords we want? The biggest U.S. Image Source ). Image Source ).

Paid Search Agency 40

Paid Search Agency Budget Programs Cost Per Click Allocation 40

TrustRadius Marketing

AUGUST 21, 2018

Mobile B2B users spend an average of two hours each day on their devices and this is expected to increase to three by 2020. An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. BCG predicts this will grow to 70% by 2020.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Single Grain

DECEMBER 31, 2019

5 E-commerce Trends You Can't Ignore in 2020. According to eMarketer , social commerce rose from 23% in December 2018 to 31% in October 2019 among U.S. Click To Tweet. Draw attention by using social content and encourage customers to click to learn more. Book My Free Marketing Consultation. Adopt a mobile-first outlook.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Vidyard

DECEMBER 17, 2020

The use of 1:1 video for sales conversations has exploded with an increase from 7% in 2019 to 40% in 2020, representing a 471% increase year-over-year. Nearly 90% of sales professionals report the importance of accessing video viewing data to qualify leads, engage prospects, or influence deals ( Demand Metric & Vidyard, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Martech Advisor

JANUARY 17, 2020

If you’re looking to benefit from the power of native content in 2020, read on to know about: Insights from Verizon on the rise of native formats. 6 Best Practices to Create Native Ad Content in 2020. It improves brand recall, and also clearly discloses to the consumer that they are clicking on an advertorial.

Practices 66

Practices Top of Funnel Best Practices Mobile Advertising 66

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S. Billion by 2028.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Vidyard

MARCH 23, 2021

The use of one-to-one video (most often used in sales conversations) has exploded with an increase from 7% in 2019 to 40% in 2020, representing a 471% increase year-over-year. Looking at the video statistics below, it’s clear that sales reps would be smart to include video in their sales campaigns.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

Their favorite video content marketing has a 60% returning customer rate. Half of the clicks on SERPs go to the top 3 results. About 67% of clicks are directed to the first 5 results shown in search engines. More than half of Google searches (50.33%) now end without a click on a result. Marketingsherpa ). Optinmonster).

Stats 261

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 261