Choozle

JANUARY 17, 2019

It’s an exciting time for digital marketers. The quality of digital advertising—and more specifically, programmatic display ads—is on the up-and-up. While that means only good things for consumers, it can create a tricky environment for marketers to stay on top of their game. Digital advertising in 2018: Key takeaways.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

Choozle

NOVEMBER 13, 2020

Connected TV is taking the digital advertising world by storm. Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly-engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising is quickly growing in adoption.

Advertisements 89

Advertisements Advertising Cost Per Thousand CPM 89

Choozle

SEPTEMBER 13, 2020

Traditionally, marketers often look at last year’s holiday trends to understand how to plan this year’s holiday advertising campaigns. But looking to the past—like what happened during Black Friday 2019—won’t be enough to prepare for Holiday Season 2020. Digital advertising tactics for holiday campaigns.

Advertisements 55

Advertisements Advertising Cost Per Thousand CPM 55

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech?

Advertising Agencies 110

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 110

ClickZ

OCTOBER 11, 2019

But, many advertisers are missing out on OOH’s full potential by treating it as a brand awareness play rather than leveraging new targeting and measurement capabilities to launch performance-driven campaigns. The out-of-home (OOH) advertising industry hasn’t seen growth like this in more than a decade. In Q2 2019, OOH revenue grew 7.7

Marketing Budget 88

Marketing Budget Brand Identity Branding Planning 88

Bannerflow

JULY 12, 2019

Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. It’s a major component of modern advertising. How does programmatic advertising work? How do you create programmatic display advertising ?

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB).

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

Martech Advisor

OCTOBER 15, 2019

Retail marketers should incorporate artificial intelligence (AI) into their holiday marketing campaigns to stand out from the competition, bring in new customers and increase revenue, shares, R.J. Halloween costumes are hitting the shelves, which means it’s time for marketers to roll out their holiday marketing campaigns.

Marketing AI 61

Marketing AI Purchase Paid Search Agency Mobile Advertising 61

Choozle

NOVEMBER 12, 2019

.” Given those unprecedented numbers, we can only expect that 2019 will be a big opportunity for holiday advertising campaigns. To help you optimize your holiday advertising campaigns for Thanksgiving weekend, we put together five tips for your holiday campaigns, 1. Activate mobile audiences. Increase bids.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Campaigns 40

ClickZ

JULY 26, 2019

By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Thereby, also taking up an increasing portion of organizational marketing spend, too. Thereby, also taking up an increasing portion of organizational marketing spend, too.

Mobile Advertising 111

Mobile Advertising Paid Content Paid Search Agency Advertisements 111

Hubspot

JUNE 23, 2020

I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 98

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 98

Choozle

FEBRUARY 12, 2021

4:33 – Why do you think there’s such a big opportunity for marketers to shift from linear or traditional TV to connected TV? Not only is the media landscape fractured from a viewership perspective, but the advertiser opportunity is more multidimensional than it was five or 10 years ago. Key takeaways. Megan: (03:37).

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Buffer

FEBRUARY 19, 2019

Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. Author’s Note : We’ll be talking a lot about great video marketing tools in this post. 3 important video marketing takeaways.

Verticals 112

Verticals Cost Per Click Cost Per Thousand CPC 112

Bannerflow

SEPTEMBER 17, 2020

E-commerce and online shopping is set to increase this holiday season – as is the importance of display advertising. And knowing the key display advertising trends offers the potential to unlock revenue. To help marketing teams prepare, Bannerflow recently analysed data from 2019 and the first half of 2020.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

Buffer

FEBRUARY 19, 2019

Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. Author’s Note : We’ll be talking a lot about great video marketing tools in this post. 3 important video marketing takeaways.

Verticals 91

Verticals Cost Per Click Cost Per Thousand CPC 91

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Specifically, he was struggling with rising CPMs (Cost Per Thousand or, literally, Cost Per Mille, which is Latin for “thousand”) and customer acquisition costs.

Cost Per Thousand 52

Cost Per Thousand eCommerce Facebook Paid Search Agency 52

Digital Marketing World Forum

NOVEMBER 7, 2019

As technologies keep evolving, advertising agencies are starting to realize: in order to stay ahead, they need to weave more innovations to their digital strategies. During the past decade, the number of communication channels has multiplied, and the world has witnessed the rise of omnichannel personalized advertising.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Ad Agencies Enterprise Management 67

Martech Advisor

SEPTEMBER 27, 2019

A demand-side platform (DSP) is defined as an adtech software application that enables brands, advertisers, and agencies to programmatically buy ads (banner, video, native, social, and search ads) from marketplaces such as ad networks or supply-side platforms. billion in 2019 to $31.3 billion in 2019 to $31.3 billion in 2024.

Cost Per Thousand 72

Cost Per Thousand Demand Features Work Management 72

Optinmonster

FEBRUARY 26, 2020

In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. What Is PPC (Pay-Per-Click)? Pay-per-click advertising, also called “paid search,” is a model that lets marketers place ads on an ad platform, paying the platform each time someone clicks the ad.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. and by 2021, programmatic will account for 68% of digital media advertising spend.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Ad Exchange 98

Content Standard

AUGUST 13, 2019

According to 2019 data from the Pew Research Center, 27 percent of adults in the United States are on LinkedIn. In this series, we’ll explore the ins and outs of LinkedIn’s advertising functionality, starting with how LinkedIn ads work in driving business and marketing results, and what marketers need to do to tap into this ROI.

Cost Per Click 72

Cost Per Click Linkedin Paid Search Agency Work Management 72

Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Who Should Advertise on Amazon? Authors and booksellers also benefit greatly from Amazon advertising because of framing. When 49.1%

Amazon 110

Amazon Paid Search Agency Cost Per Click Top of Funnel 110

QuanticMind

NOVEMBER 12, 2019

Businesses today must stretch their budgets to reach more and more profitable marketing channels, both online and off. Platforms are also constantly evolving, offering new targeting functionalities and benefits to entice advertisers. Why Invest in Facebook Marketing? Facebook Delivers on Your Marketing Investment.

Facebook 40

Facebook Mobile Advertising eCommerce Marketing Budget 40

Vidyard

JULY 7, 2020

B2C brands are already testing the waters with influencer marketing campaigns, paid promotion, and shoppable video. On average, TikTok users open the app 8x per day and browse for approximately five minutes each time—much longer sessions than SnapChat or Instagram. As a mobile app, TikTok was built for vertical video.

Advertising Agencies 113

Advertising Agencies Business Verticals Paid Search Agency 113

Attendify

FEBRUARY 2, 2020

In the midst of an increasingly noisy meetings and events marketplace, event marketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Could event marketers realize the same benefits?

Event Marketing 44

Event Marketing Planning Advertising Agencies Public Relations 44

Vidyard

JULY 7, 2020

B2C brands are already testing the waters with influencer marketing campaigns, paid promotion, and shoppable video. On average, TikTok users open the app 8x per day and browse for approximately five minutes each time—much longer sessions than SnapChat or Instagram. But advertising effectively on TikTok takes some careful planning.

Advertising Agencies 65

Advertising Agencies Business Verticals Paid Search Agency 65

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. With shifts towards short-form content and immersive shopping, keeping abreast of current trends is crucial for any successful marketing strategy. billion in 2024.

Social Media 113

Social Media Statistics Media Cost Per Thousand 113

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. Book My Free Marketing Consultation. 10 PPC Trends You Can't Ignore in 2020.

PPC 96

PPC Paid Content Marketing AI Trends 96

Bannerflow

AUGUST 24, 2020

Display advertising trends (and staying on top of them) is a priority for all advertisers and marketing teams. Display advertising continues to grow – even during these unprecedented times. According to the latest eMarketer research , Worldwide display advertising is expected to grow by 18.5%

Display 96

Display Stats Advertisements Advertising 96

Martech Advisor

JANUARY 7, 2020

It is a form of digital advertising that includes sponsored content to promote a brand’s products or services. CPC vs. CPM. Paid media is that part of marketing and advertising that requires the purchase of ad space to promote a brand to larger audiences. Types of Paid Pricing Models. Types of Paid Media Channels.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68

Single Grain

NOVEMBER 6, 2019

This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. But if you’re in that group, you might not realize how you can use it to track your marketing performance — especially if you’re creating content. Content marketing is notoriously hard to track.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Content Analytics ROI 96