Webbiquity

MARCH 8, 2018

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. This higher engagement is extremely valuable across social media, especially if you want to convert a lead into a buying customer. Guest post by Steve Hill.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Conductor

MARCH 18, 2020

Since most of the world has gone on lockdown, hundreds of millions of people from Shanghai to Seattle are forced to do more of their shopping online. As of 2018, Retail Dive reported that up to 87% of shoppers begin product searches on digital channels, a change that will be catalyzed by recent events.

Paid Content 82

Paid Content SEO Enterprise Management Work Management 82

Scoop.it

OCTOBER 28, 2021

Are you eliminating the use of social channels? If you are looking for inexpensive and adequate ways to reach 50% of the world’s population, it becomes essential for you to include social within your digital strategy. . Every type and size of a brand can get numerous advantages by considering investing in social media strategy.

Social Media 52

Social Media Media Social Networks Curation 52

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. It was viewed by nearly 12,000 students and shared actively on social media.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Zoominfo

OCTOBER 24, 2018

Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search ( source ). The online marketing world contains an abundance of conflicting information about email marketing. The post October 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Convince & Convert

FEBRUARY 1, 2018

With the rise of social media, coverage of the Winter Olympics has become a complicated, all-hands-on-deck kind of effort. Consequently (and predictably), every one of IU’s social media posts about Lilly King saw exceptional engagement, such as the post below: Congratulations to Lilly King. They want socially engaging athletes.

Cable 117

Cable Social Media Paid Search Agency Eye-Tracking 117

Contently

DECEMBER 19, 2018

In the past few years, every online experience or product has been optimized for clicks, and brands have A/B tested and adjusted in search of the best headline, image, and tone of voice. In 2018, Quartz redesigned its site , specifically to improve time spent. The click is better than the impression. Time is money.

Top of Funnel 131

Top of Funnel Lead Scoring Lead Ranking Dwell 131

Zoominfo

JUNE 3, 2018

Brands find it more and more difficult to break through excessive online noise to reach potential customers. Consider these statistics ( source ): One-third of online activity is spent watching video. 64% of consumers make a purchase after watching branded social videos. The internet has produced extreme information overload.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

JULY 5, 2018

At SHRM 2018, Alfredo Castro and Mardely Vega will present “Strategic Storytelling: Engaging New Talents in a Global Workplace!” Employee advocacy emerged a few years ago as a method to boost a brand’s reach, increase social media engagement and facilitate conversations about your company. Let’s get into it! Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Hubspot

JANUARY 24, 2018

The respondents consisted of both marketing professionals and online consumers. The State of Video Marketing in 2018. 99% of those who already do use video, say they'll continue to do so in 2018. 65% of those who don't currently use video, say they plan to start in 2018. LinkedIn is poised to fly in 2018.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

Schubert B2B

JUNE 7, 2019

Social media is a key component of an integrated digital marketing strategy. However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers! To help your chances, we’re dispelling 5 common B2B social media myths. Myth 1: Social Media Is Only for B2C.

Social Media 85

Social Media Media B2B Buyer Personas 85

ATAK Interactive

MAY 31, 2018

There’s nothing worse than wanting to purchase something online and hitting an ecommerce site that is confusing, slow, or flat out doesn’t work. Here are the 12 most obvious features your 2018 ecommerce site absolutely needs. Social Profiles and UGC. Be Mobile and Browser Friendly. Contact Page and Ticketing System.

eCommerce 90

eCommerce Features Privacy Policies Top of Funnel 90

Hubspot

MARCH 22, 2018

This means, if you aren’t reaching your customers online, you could be losing half of your potential revenue. In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. Ecommerce Trends 2018. Automation and Chatbots for Online Ordering. Voice Search.

eCommerce 100

eCommerce Trends Amazon Mobile Marketing 100

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. Contribution to the Web community (lectures, teaching, social involvement). These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. In fact, 80% of B2B leads come from LinkedIn—a tell-tale sign that CXOs need to expand their social media. Automate Social Media Sharing.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. Take a look at a few more highlights from our new e-book: In 2018, I expect to see more diversification of content formats. More live streaming on social. More audio/podcasts.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance. Greater Use of Negative Space. Secure Websites .

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

Envy

JANUARY 28, 2018

Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? Social media marketing changes. AI and Machine Learning. One example?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Leadspace

FEBRUARY 19, 2018

Here are ten of the best strategies for B2B marketing in 2018. Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. conduct research online at some point in the purchase process. Branch out to new social channels. To some degree, it still is.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

KEO Marketing

DECEMBER 14, 2017

These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. What social media marketing strategies should you focus on in 2018 to capitalize on these numbers? Here is a look at the top social media marketing trends for 2018.

Social Media 59

Social Media Social Marketing Trends Planning 59

ClearVoice

DECEMBER 26, 2018

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing. 11 ClearVoice blog posts you loved in 2018 (and we’ll take them as hints for more). Of course, whether or not we learn is up to us.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Webbiquity

MARCH 5, 2019

That was the driving idea behind WorkOutLoud , a secure customer collaboration tool that combines social media with customer support. WorkOutLoud hosts online communities connecting enterprise companies and their customers. A few milestones: gBETA Cohort 2018. MESA Alumni 2018 (Minnesota Emerging Software Advisory).

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Customer Experience Matrix

DECEMBER 13, 2020

Media Everyone knows the pandemic accelerated the shift towards online media that was already under way. As online advertising is increasingly delivered through those channels, the death of cookies becomes less important. Back in 2018 we saw it at least as often as AI. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

KEO Marketing

OCTOBER 26, 2017

Q4 is a common time for companies to prepare 2018 marketing plans and budgets. Online approaches such as influencer marketing and live video streaming are producing some of the highest engagement levels and ROI. This means consistency across social media , websites, retargeting ads , paid search and even editorial content.

Marketing Budget 63

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 63

KEO Marketing

DECEMBER 12, 2017

What do you need to focus on, both online and off, in your key marketing strategies for 2018? All your marketing strategies must tie back into your company’s 2018 objectives. Here are the top marketing strategies savvy marketers will pay attention to in 2018 to help their brands achieve company initiatives.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 48

Marketing Insider Group

APRIL 11, 2018

The Pantone Color of the Year for 2018 is ultra violet. This is important news for marketers, who can use ultra violet to perfect and hone their online message. There are a lot of ways in which content and social media posts can benefit from using the color, and business owners will see a spike […].

Social Media 277

Social Media Marketing Social Marketing Media 277

Zoominfo

JANUARY 20, 2021

The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options. Online shopping has long trended upward year over year — up 3,500% during the last two decades , according to the U.S. Doing so will boost a broad, positive customer experience. .

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

PathFactory

JANUARY 3, 2019

That’s why we’d like to share some of our best marketing campaigns of 2018 along with some key learnings you can take with you into 2019. Q1 2018: The Great Gate Debate. We started 2018 off with a bang with The Great Gate Debate (GGD). Q2 2018: GDPR Wars. Q2 2018: GDPR Wars. Q3 2018: The Channel Panel.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Schubert B2B

FEBRUARY 16, 2018

Content Marketing – marketing that involves the creation and sharing of relevant online material. Social Media – requires effort to maintain B2B social media channels, so the best tactic is to focus only on the most effective networks. How much of a difference are we seeing from last year’s trends versus 2018?

Trends 54

Trends B2B Marketing Lead Scoring Lead Ranking 54

Marketing Insider Group

FEBRUARY 11, 2021

Growing Social Media. 2020 proved that anything can happen in the social media world, as Tiktok blew up seemingly overnight and carried with it anyone who was prepared for its rise. Watching out for social media trends in 2021 will be a huge factor in marketing success in the coming months.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Marketing Insider Group

OCTOBER 27, 2021

B2B marketers have traditionally relied on email marketing and social media to reach their audiences effectively and efficiently. Rather than relying on the chance that someone will open emails or view social posts, leading B2B marketers are developing comprehensive conversational growth strategies rooted in real, two-way communication.

Sales Management 344

Sales Management Conversion Ad Building Marketing & Strategy 344

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1. Ramp Up Social Networking and Personalize Connections. In fact, 80% of B2B leads come from LinkedIn—a tell-tale sign that CXOs need to expand their social media. Automate Social Media Sharing.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

PureB2B

JUNE 24, 2018

In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. For 2018 and beyond, responsive devices and smarter networks are what the market will be focusing on. In a Forbes survey, more than 50% of CDOs will likely report directly to the CEO in 2018.

Enterprise Management 62

Enterprise Management Marketing AI Trends Marketing Management 62

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts?

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68