Content Standard

SEPTEMBER 7, 2017

That’s right: It’s September—time for Content Marketing World 2017. In fact, I congratulate him for setting the tone for CMW 2017, and leaving us eager to attend sessions to find out how to build our audiences. According to the 2017 Edelman Trust Barometer , trust in institutions is in decline. What does that mean?

Advertising Agencies 43

Advertising Agencies Content Marketing Paid Search Agency Merchandising 43

Stevens & Tate

MAY 26, 2020

A video marketing study published in 2017 revealed that although 80 percent of videos are under five minutes, those videos drove less than 33 percent of overall video engagement. Short-form videos may get shares on social media, especially if they go viral due to their humor. YouTube Favors Longer Videos. Improve Your SEO.

Top of Funnel 59

Top of Funnel Video Marketing Youtube Advertising Funnels 59

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. In February, 2017, Facebook CEO Mark Zuckerberg said, “I see video as a megatrend.” Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. series on Youtube.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Hubspot

JANUARY 10, 2017

Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Eighty-six percent of colleges already have a presence on YouTube. YouTube continues to improve its own live stream functionality. This is why marketers always want content to go viral. But you can't plan viral.

Education 28

Education WOMM Trends Planning 28

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. Here’s an example: If I pay for a royalty-free track that goes in my YouTube video, which then goes viral, I don’t pay extra. Bedtracks 4.2 PremiumBeat 4.3 Bensound 4.8

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Crimson Marketing

JANUARY 16, 2014

“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” It’s a very real possibility.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. billion monthly active users (1.28 billion daily active users). Your business story.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Content Standard

AUGUST 31, 2018

Riverdale , a moody reimagining of the Archie comics, is one of Netflix’s most viral and bingeworthy hits for young adults—in no small part because of Instagram. YouTube : A video is a video, right? Sure, there will be some overlap between the brand stories you tell on IGTV and YouTube. Not always.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Hubspot

JANUARY 26, 2023

You can start a YouTube channel and build social media accounts for free. Remember, going viral can lead to sales. Others expand their video offerings, generating revenue from YouTube or Patreon. What we love: The Financial Diet leveraged the power of YouTube to grow the blog. started making and selling slime in 2017.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

Contently

APRIL 12, 2019

Consider 2017’s viral #DeleteUber campaign on Twitter if you need an example of how company policies can tarnish a brand’s reputation. Brands that sell a message of inclusivity or environmentally conscious better be ready to back up that messaging with action. Admit your mistakes, then fix them.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Hubspot

MAY 17, 2017

And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. Almost 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year. Between February and May of 2017, I worked with the team to publish video content for seven new blog posts.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. In February, 2017, Facebook CEO Mark Zuckerberg said, “I see video as a megatrend.” Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. series on Youtube.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Example : For the 2017 Frappuccino Happy Hour, Starbucks created multiple Snapchat Lenses that were available exclusively at Starbucks stores. Themed as Living with Lag, the campaign video has amassed over 6 million YouTube views so far.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. Here’s an example: If I pay for a royalty-free track that goes in my YouTube video, which then goes viral, I don’t pay extra. Bedtracks 4.2 PremiumBeat 4.3 Bensound 4.8

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Metadata

JULY 21, 2022

YouTube is the world’s second-largest search engine and its third-most visited website. Plus, YouTube videos boast high session durations meaning visitors may spend more time watching your ads. Cost-effective: You only pay when people watch with YouTube’s TrueView ads. This merits the involvement of company leadership.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Martech Advisor

DECEMBER 12, 2019

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Indoor plant seller, Bloomscape recognized the importance of this D2C marketing strategy when it started its online-only store in 2017.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 89

Hubspot

MAY 3, 2017

32 Free Marketing Courses to Take in 2017. Viral Marketing and How to Craft Contagious Content " by Coursera. " Below are a couple courses that are perfect for content marketers -- here's what a module for #4 looks like: 4) Viral Marketing and How to Craft Contagious Content. Inbound Marketing Certification " by HubSpot Academy.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Schubert B2B

JANUARY 2, 2018

During 2017, video is estimated to account for 74% of all internet traffic. On the other hand, your audience on Facebook and YouTube will tolerate a longer video, so you don’t have to jump straight to the point. In 2017, we saw Twitter make a major change by doubling their character limit from 140 to 280. Pretty cool, right?

Social Media 67

Social Media Trends Media B2B 67

Sprout Social

JANUARY 9, 2017

Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. People tend to use their Google Plus accounts for posting comments on YouTube, but there are people who actively use it as a social network. Make Scheduling Easier With Viral Post. Safe to post nearly any time (excluding 3 p.m.)

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. billion monthly active users (1.28 billion daily active users). Your business story.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Hubspot

AUGUST 26, 2019

In 2017, ByteDance acquired the app Musical.ly To give you an idea of what you might see on the platform, here's a highlight reel published on TikTok's official Youtube page : Soon after its launch and youth popularity, celebrities and comedians, like Jimmy Fallon, began to discuss it and use the app themselves.

Planning 78

Planning Paid Search Agency Creativity Marketing & Strategy 78

LeadSquared

FEBRUARY 10, 2016

It doesn’t necessarily has to go viral. With video expected to become 69% of all content by 2017,what role would the content writers and content managers play? Any YouTube hacks for video marketing? You can listen to this guest session by award winning viral video marketer Aashish Chopra from ixigo.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

ClearVoice

AUGUST 1, 2019

The Initiative: Since 2017, American Eagle Outfitters has invested in Pride Month (instead of merely “rainbow washing” as many retail brands are accused of) with the “It Gets Better” collection — a limited clothing line done in partnership with It Gets Better Project , accompanied with a social media-driven UGC stories campaign.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

Valasys

JULY 24, 2019

Views on branded video content increased by 258% for Facebook as of June 2017 (Source: tubular insights); moreover, native videos on Facebook have 10 times higher reach as compared to YouTube links (source: socialbakers.com). On 8 March 2017, Facebook launched “Stories” within its app of nearly 2.2

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Hubspot

JANUARY 13, 2020

Since TikTok launched in 2017 , marketers have been trying to wrap their minds around the odd-ball video platform. This is an excellent example of how a brand can leverage a number of influencers and an interesting holiday theme to create a viral campaign that could touch many different audiences at once.

Examples 87

Examples Paid Search Agency Marketing & Strategy Video Marketing 87

Hubspot

SEPTEMBER 10, 2018

Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. The company targets its audience of sophisticated beer drinkers in an engaging, creative, and humorous way through TV, social media, and YouTube. Have you heard of him before?

Viral Marketing 101

Viral Marketing Campaigns Youtube Social Media 101

Hubspot

APRIL 1, 2018

The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. Check out the company's latest video from 2017 above. Always: #LikeaGirl.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

FEBRUARY 19, 2018

McRaven (2017). The video of his speech went viral, encouraging McRaven to write a book based on those same principles, as well as additional stories from his naval career. Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone by Brene Brown (2017). And Maybe the World by William H.

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

Contently

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. And in 2017, Unilever bought it for $1 billion.

Thought Leadership 143

Thought Leadership Ad Building Brand Identity Branding 143

Content Standard

AUGUST 29, 2016

To that end, I spoke with some very knowledgeable people about the top content marketing trends to watch in 2017 that will help you plan your budget. YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. Last Year’s Content Marketing Trends. Are they wrong?

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Sharpspring

JULY 14, 2017

Today, we’ll dive into the largest inbound marketing trends taking shape in 2017. The mobile-friendly trend continues through 2017, pushing marketers to create more mobile-ready content. The key to 2017 is creating content that’s more engaging and relevant for people viewing it from a small, on-the-go device. Surf’s Up .

Marketing AI 66

Marketing AI Inbound Marketing Trends Paid Search Agency 66

Content Standard

DECEMBER 5, 2016

When it comes time to set goals for 2017, many marketers will be searching for ways they can make the most of the work they’re already doing. It sounds like a lot of work, but the reward is significant: Reddit is a legitimate engine for viral content, so earning an audience there is likely to inspire global distribution.

Distribution 40

Distribution Trends Content Newsletter 40

Single Grain

AUGUST 27, 2020

billion in 2017 to $47.3 If you’re considering looking into sponsoring a trade show or local event, MMX maintains a database of cannabis-industry trade shows and conferences: c) YouTube Channels. YouTube sponsorships have become increasingly popular in recent years. billion by 2027. Another example comes from Zendesk.

Paid Search Agency 94

Paid Search Agency Creativity Advertising Agencies Marketing Strategy 94

QuanticMind

OCTOBER 26, 2017

SMX East 2017, Day 3. QuanticMind is capping off day 3 of SMX East 2017 with even more tips and tactics from thought leaders in the search engine marketing industry. Videos viewed less than 30 seconds are considered an “ impression,” and most importantly, YouTube serves them for free, at no charge.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Sharpspring

APRIL 14, 2021

In 2017, Google announced that 50% of search queries were happening from mobile devices. And Wordstream found that 45% of people watch more than an hour of Facebook or YouTube videos a week. Viral video content is like the holy grail, and for good reason. 3) Mobile Inbound Marketing.

Marketing AI 116

Marketing AI Inbound Marketing Trends Paid Search Agency 116

Sharpspring

APRIL 14, 2021

In 2017, Google announced that 50% of search queries were happening from mobile devices. And Wordstream found that 45% of people watch more than an hour of Facebook or YouTube videos a week. Viral video content is like the holy grail, and for good reason. 3) Mobile Inbound Marketing.

Marketing AI 98

Marketing AI Inbound Marketing Trends Paid Search Agency 98