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Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Tweets and YouTube videos may be the “bookends” of social content strategy. But a few stood out as…unexpected.

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YouTube Experimenting With New Features For Analytics Research Tab via @sejournal, @BrianFr07823616

Search Engine Journal

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The post YouTube Experimenting With New Features For Analytics Research Tab appeared first on Search Engine Journal.

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Marketers See Improvements in Video Content ROI in 2017

KoMarketing Associates

The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. Social media (71 percent), YouTube (68 percent) and landing pages (62 percent) are also popular places for marketing video content.

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The 10 Most Watched YouTube Ads of 2017 (And the Agencies Behind Them)

Hubspot

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story. The 10 Most Watched YouTube Ads of 2017.

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Top 5 Content Marketing Trends for 2017

Navigate the Channel

As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017. When online videos were first introduced, the video channels were clogged with homemade videos made by teenagers and kids that they shared with friends on YouTube and other video sites.

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How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity

Content has become nearly infinite: every day , there are more than two million blog posts written, 864,000 hours of video uploaded to YouTube, and 294 billion emails sent. So it seems as though in 2017, standing out means paying up. But the time attention of prospective content consumers is limited. And scarcity increases cost.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

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