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The State of SaaS Landing Pages in 2020

Unbounce

Full disclaimer: I know this is a relatively small sample size. If you’re curious, you can take a look at the 2017 version in the meantime.). But there are other parts they miss out on ALL THE TIME. I went with a smaller sample size (200) that was manageable enough for me to take a self-guided look and satisfy my own curiosity.

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You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

But with so many new data privacy regulations and lawsuits cropping up, skipping out on a privacy policy is just asking for trouble. Google Analytics, the most popular web analytics tool out there, even has a privacy policy requirement in its terms of use.

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How to Text Sales Prospects (and Double Your Conversion Rate)

Hubspot

Yes, it is perfectly legal — so long as prospects willingly provided their information to you and opted in for texts. No, text messaging does not violate privacy laws if prospects opted in to receive commercial text messages from your business. Additionally, you may run promotions whose terms include an opt-in for texts.

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Just 12 Funny Tweets About Millennials Killing Things

Hubspot

Millennials -- the enigmatic demographic marketers are desperately trying to decode and squeeze more money out of -- are wreaking havoc on the industry ecosystem. June 22, 2017. October 11, 2017. October 1, 2017. I haven't sampled the menu at Applebee's enough to say what it's most famous for. October 17, 2017.

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2022 Pay Analysis: Our Unadjusted Gender Pay Gap is Below 1%

Buffer

❤️ View all of our past pay analyses here: 2021 , 2020 , 2019 , 2018 , 2017 Reach out with your thoughts on equal pay or this pay analysis anytime! We hope that as we continue to share this journey it can be beneficial to others who are working towards similar goals.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Shopping Best Practices: “Shopping Strategies That Never Go Out of Style” by Jake Favaro. Featuring: Kishore Kanakamedala of @Google.

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New Benchmarks from Marketo: How Does Your Organization Measure Up?

Top Rank Marketing

They just released their 2017 Marketing Benchmark Report for North America, and it’s a doozy. At last count, there are nearly 4,000 different martech solutions out there. It does appear, though, that we need to start thinking more strategically about building out tech stacks. After all, they opted in to follow your page, right?