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How to Text Sales Prospects (and Double Your Conversion Rate)

Hubspot

Yes, it is perfectly legal — so long as prospects willingly provided their information to you and opted in for texts. Yes, it is perfectly legal — so long as prospects willingly provided their information to you and opted in for texts. Additionally, you may run promotions whose terms include an opt-in for texts.

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The State of SaaS Landing Pages in 2020

Unbounce

Full disclaimer: I know this is a relatively small sample size. If you’re curious, you can take a look at the 2017 version in the meantime.). To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects. million conversions. Whaaaat?!”).

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Just 12 Funny Tweets About Millennials Killing Things

Hubspot

Millennials -- the enigmatic demographic marketers are desperately trying to decode and squeeze more money out of -- are wreaking havoc on the industry ecosystem. June 22, 2017. October 11, 2017. October 1, 2017. I haven't sampled the menu at Applebee's enough to say what it's most famous for. October 17, 2017.

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You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

But with so many new data privacy regulations and lawsuits cropping up, skipping out on a privacy policy is just asking for trouble. Google Analytics, the most popular web analytics tool out there, even has a privacy policy requirement in its terms of use. They also usually outline your policy for storing customer data.

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2022 Pay Analysis: Our Unadjusted Gender Pay Gap is Below 1%

Buffer

Although this number will certainly fluctuate with team changes, we're proud and happy to see this progress. ❤️ As a reminder, unadjusted means that we are comparing all salaries across Buffer. Here’s a closer look at our pay analysis from 2022 and some of the elements from this past year we believe impacted this number.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Shopping Best Practices: “Shopping Strategies That Never Go Out of Style” by Jake Favaro. Featuring: Kishore Kanakamedala of @Google.

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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

Furthermore, as Shopify’s content marketing lead (and co-host of 2018 Content Marketing World’s retail and e-commerce lab ) Casandra Campbell points out , content marketing can even help retail brands to decrease paid traffic customer acquisition costs (CACs) and build more sustainable businesses. Retail content is a mixed (shopping) bag.