Zoominfo

MARCH 12, 2018

billion in 2017. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. By 2019, it is projected that around 80 percent of U.S. digital display ad dollars will flow through automated means. programmatic display ad spending reached an estimated $32.56

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Leading Results Rambings

MARCH 14, 2019

According to eMarketer, 24.9 million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV. Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary.

Cable 74

Cable Advertisements Advertising Pricing 74

Hubspot

APRIL 21, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). In 2017, 3.5 By Q1 of 2018, 60 billion messages were being sent through the platform each day. Mark Zuckerberg ). India, Brazil, and the United States have the biggest WhatsApp audiences, with 340 million, 99 million, and 68 million users respectively. Statista ).

Stats 97

Stats Emarketing Mobile Marketing Marketing & Strategy 97

KoMarketing Associates

JANUARY 21, 2020

In 2017 alone, Instagram stories specifically grew at a rate 15X the rate of feeds. This isn’t all bad news however, because those companies willing to invest in paid social media advertising saw better performance than expected in 2019, according to a report from eMarketer.

Paid Content 157

Paid Content Social Media Tips Media 157

Zoominfo

OCTOBER 22, 2019

billion in 2017. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. By 2019, it is projected that around 80 percent of U.S. digital display ad dollars will flow through automated means. programmatic display ad spending reached an estimated $32.56

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Hubspot

NOVEMBER 26, 2018

according to eMarketer. Source: eMarketer. This year, eMarketer has projected that Walmart will overtake Apple's #3 position on the top five list of online retailers, bumping the latter to #4. There are a few reasons for this projection, but according to eMarketer 's report, many of them point to disparities in growth.

eCommerce 73

eCommerce Emarketing Lead Ranking Amazon 73

Parse.ly

JANUARY 22, 2019

The July 2017 edition of Delta Sky. eMarketer: Don’t make your content frustrating on mobile. Mobile is driving growth in time spent with digital media , according to data from eMarketer. See what trends eMarketer’s predicts for digital media. Hear Danya Henniger talk audience feedback at Billy Penn.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. That’s 3,196 billion people to be exact, up 13 percent since 2017. Source: eMarketer. Source: We Are Social ; eMarketer.

Social Media 91

Social Media Statistics Social Marketing Marketing & Strategy 91

Hubspot

AUGUST 31, 2017

More than half of eMarketer survey respondents between the ages of 18 and 24 said they use the app all the time. Source: eMarketer / Recode. hosted its 2017 Q2 earnings call, and the results weren't exactly It'll be interesting to see how this content performs -- for Snapchat, and for the partner colleges creating the content.

Social Media 76

Social Media Facebook Youtube Emarketing 76

KoMarketing Associates

DECEMBER 7, 2017

Act now before December 31, 2017 and you can get training for your entire sales team for only $5,000, a discount of 25 percent off our regular training costs.” Screenshot taken November 2017. Here’s an example: “The Acme Sales private training calendar is filling up fast! B2B Email Marketing. Featured image via Pexels.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. In fact, the time an average user spends on Facebook has decreased from 25 minutes per day in 2017 to 24 minutes in 2018. This number is up from 31 minutes in 2016 and 34 minutes in 2017.

Social Media 61

Social Media Media Emarketing Facebook 61

33Across

JUNE 8, 2017

By the end of 2017, EMarketer expects for the use of ad blockers to increase by double-digits therefore this move should come at no surprise. Last week Google announced that in 2018 Chrome will have its own ad blocker. The post What Publishers Should Know About Google’s New Ad Blocker appeared first on 33Across.

Ads 48

Ads Emarketing Google 48

Sword and the Script | B2B

JULY 18, 2023

” Read more on eMarketer 5. And the average buying team is comprised of 25 people, versus 21 in 2019 and 16 in 2017.” . “Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. One in five open your marketing email; 3 in 10 click through. months in 2019 and 6.2

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Convince & Convert

MARCH 22, 2013

Jeff focuses on another eMarketer statistic about smartphone penetration: eMarketer has basically predicted a slowing adoption rate for social media on smartphones so that by 2017, about 49.7% ” via eMarketer. ” via eMarketer. Social Media Stat of the Week: Social Still Not for Everybody.

Emarketing 131

Emarketing Personalization Social Media Marketing Management 131

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience. for the hardware.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Liveintent

JULY 2, 2018

It punched its way to heavyweight status in 2017, taking in $35.85 billion according to eMarketer – ahead of television, radio, and print. Programmatic advertising is now king of the hill, but it’s made enemies along the way.

Emarketing 86

Emarketing Television marketing Advertisements Advertising 86

NuSpark Consulting

AUGUST 6, 2018

in 2018, according to eMarketer. That’s about $10 billion more than was spent in 2017, and 82.5% A 2017 study showed companies that met and exceeded their revenue goals used personalization tactics 83% of the time. of all digital display ads will be automated. Addressable TV advertising. Targeting Accuracy and Funnel Efficiency.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Porch Group Media

OCTOBER 24, 2019

To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. eMarketer ). eMarketer ). Native ads receive 53 percent more views than traditional display ads. Sharethrough ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Bannerflow

MARCH 8, 2019

Plus, in 2019, eMarketer predicts that U.S. billion in TV ads, a 236% increase in 2017; much of this via programmatic channels. Artificial intelligence (AI) was the talk of 2016, 2017, 2018, and now, 2019. advertisers will buy $3.8 ePrivacy: the battle over personal data continues. The unceasing rise of AI.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. However, digital ad spending has reached new heights at $107.3

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey. Why Customers?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Contently

DECEMBER 8, 2016

Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Porch Group Media

SEPTEMBER 24, 2019

Emarketer estimated that the ad spending on social video in the US increased by 38.1% This is significantly higher than in 2017 and the highest since the report started in 2003. Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. eMarketer ). Sharethrough ).

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Webbiquity

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). eMarketer predicts that number will jump to nearly 49% in 2016, and, by 2017, increase to 70.7%

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Hubspot

APRIL 11, 2019

A study by eMarketer predicted that about 35 million people in the U.S. would use voice-activated devices at least once a month in 2017, up 128 percent from 2016. billion , an almost 30 percent increase from 2017. Competitors like Google soon followed with devices like Google Home, and consumers responded enthusiastically.

Planning 77

Planning Amazon Marketing Management Loyalty 77

Porch Group Media

NOVEMBER 12, 2019

Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. eMarketer ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Choozle

JANUARY 17, 2019

digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. According to the IAB 2017 internet advertising revenue report , advertising revenues delivered on mobile devices totaled $49.9 billion in 2017, a 36.2 In their December 2018 U.S. transact programmatically.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Bannerflow

DECEMBER 18, 2018

By 2019, eMarketer predicts that U.S. advertisers will buy $3.8billion in TV ads, a 236% increase on 2017. With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future. Advertisers will reach audiences via online/connected TV. And much of this will be done via programmatic channels.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Parse.ly

AUGUST 6, 2019

billion by the end of 2019, according to eMarketer. . The trust that users put in Facebook has dramatically dropped even since 2017. In fact, eMarketer estimated that Facebook will lose 2 million users ages 24 and under. Overall digital ad spending is projected to reach $333.25 Saturation of audience. Distrust in advertisers.

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Hubspot

NOVEMBER 2, 2018

In 2017, for instance, eMarketer found that 70.6% As Rand Fishkin, author of the SparkToro study put it, "Google [has] a near-monopoly" of web searches. But that doesn't mean Amazon should be completely discounted, for a number of reasons -- a major consideration being voice search. who used a Google Home.

Amazon 78

Amazon Traffic Google Emarketing 78

Martech Advisor

OCTOBER 1, 2019

OOH spending will increase 3 to 4 percent from 2017 to 2022, growing from $29 billion to $33 billion. This year, OOH will grow faster than most other traditional ad mediums, according to eMarketer. percent CAGR from 2017 to 2023, according to a report from Market Research Future. A MAGNA Intelligence study predicts that U.S.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

illumin

JUNE 27, 2018

NPR and Edison Research have tracked consumer adoption of smart speakers with the Smart Audio Report since early 2017 and they share the following 2 important insights: Smart speaker adoption is outpacing smartphone adoption rates. podcast ad revenues reached landmark $314 Million in 2017, marking 86% growth year-over-year (more at IAB ).

Ads 40

Ads Allocation Advertising Agencies Webcast 40

ClearVoice

MAY 22, 2020

According to emarketer, it is forecasted that “[in 2020] 86.8 In 2017, the company had 362 stores across the United States and was ranked among the top 100 retailers in the United States based on revenue.”. Click “Next.”. Choose a title for your highlight. percent of U.S. percent will use Instagram.”

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers.

Brand Identity 70

Brand Identity Branding Emarketing Eye-Tracking 70

Content Standard

JUNE 13, 2015

Research shows mobile coupon use is expected to climb to 48 percent by 2017, compared to 40.5 percent this year, according to eMarketer. By 2017, nearly half of American companies with 100 or more employees will offer mobile coupons via mobile-friendly websites, apps, email, or texts.

Mobile Marketing 40

Mobile Marketing Brand Identity Branding Emarketing 40

Content Standard

JANUARY 5, 2016

Cisco predicts that by 2017, video will make up a whopping 69 percent of all consumer Internet traffic. hours each day watching video content in front of a screen in 2015, eMarketer reports. Consumers spent 39 minutes per day in 2015 watching video on mobile devices, up from just three minutes in 2011, eMarketer reported.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Buffer

APRIL 29, 2019

An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. Live streaming video in 2016 (via emarketer ). Live video seemed destined to be a huge focus for social media and for marketing strategies.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76