KoMarketing Associates

JANUARY 21, 2020

In 2017 alone, Instagram stories specifically grew at a rate 15X the rate of feeds. percent of a page’s total “likes” as of 2019, meaning paid advertising is critical to further your reach. This report also predicts that social spending will only continue to rise over the next year and into 2021. Audience Segmentation.

Paid Content 157

Paid Content Social Media Tips Media 157

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. Ad-buying agency Magna reports that, in the last four years, TV ratings have dropped an astounding 33% while ad prices have defied these plummeting audience numbers and increased 20%.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

KoMarketing Associates

DECEMBER 7, 2017

However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Posting News and Updates. Create Marketing Personas.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. And I admit to not being social media’s biggest supporter. billion by 2017. Instagram has become Twitter, but visual.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. And I admit to not being social media’s biggest supporter. billion by 2017. Instagram has become Twitter, but visual.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Adobe Experience Cloud Blog

MAY 3, 2016

Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 Here are five steps to amplify your paid social campaigns: 1.

Paid Social Agency 48

Paid Social Agency Campaigns Marketing Automation Services ROAS 48

Valasys

SEPTEMBER 27, 2018

A formal marketing plan is in place in 45% B2B companies (Statistica). Generating leads is considered the biggest challenge for 63% of marketers ( State of Inbound Report , 2017). A company’s B2B marketing budget is on average a mere 2% of all revenue ( CMO , 2014). 84% of marketers use paid social media promotions.

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49